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Obstetrics and gynaecology clinics · Lead generation

Get the first pregnancy enquiry while staying inside what you may claim.

Lead generation for an OBG clinic means the enquiry that arrives as a pregnancy, a missed period or a fertility question, reaching you privately and being answered by a person. Advertising claims are restricted in this field, so GullySales builds enquiry routes that rest on information rather than on a promise.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of obstetrics and gynaecology clinics at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for obstetrics and gynaecology clinics

Sales and marketing for obstetrics and gynaecology clinics, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For obstetrics and gynaecology clinics

Where it usually goes wrong, and what we would do.

  • “The enquiry is a family decision, not one woman's click”

    A first pregnancy enquiry is as likely to be sent by the husband or the mother-in-law, from a phone that is not the patient's. Find out who is writing before answering, and give the family something they can read together.

  • “Most first consultations come from a person, not a search”

    A scan centre, a family physician or a neighbour who delivered last year sends more first visits than any advertisement. Generating leads here means keeping those referrers supplied with your details and hearing back after a delivery.

  • “A fertility enquiry and an antenatal enquiry are not the same lead”

    A woman confirming a pregnancy wants a consultation this week. A couple two years into trying want to know which tests come first and what they will be asked. One route ends at a booking, the other at a page explaining the first visit.

  • “What you may claim is not for a marketing agency to decide”

    Rules on what a clinic and a doctor may say in an advertisement differ by council and by state, and they change. Put the wording of any campaign in front of your own medical council and the hospital's legal advisor before it runs.

What we do

What we deliver for obstetrics and gynaecology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Separate routes for antenatal and fertility enquiries

    Two pages and two reply scripts, one for a confirmed pregnancy asking for a consultation and one for a couple asking what the first fertility tests involve.

    Result: Each enquiry lands somewhere written for her question.

  2. A referrer list that is kept warm

    The scan centres, physicians and paediatricians who already send patients, with a record of who sent whom and a note back once the care is finished.

    Result: The people who send you patients hear from you.

  3. A clinic enquiry line with a named owner

    A clinic WhatsApp number and phone line answered by a named coordinator instead of a personal mobile, with what she may and may not say written down.

    Result: A message sent at night reaches the clinic, not somebody's inbox.

  4. Campaign wording put through your own approval

    Every advertisement, page and post drafted so your medical council rules and the hospital's legal advisor can review the claim before anything is published.

    Result: The clinic signs off the claim, and the file shows that it did.

  5. Enquiries recorded by concern, not only counted

    A log marking each enquiry as antenatal, fertility, a gynaecological concern or a second opinion, with its source and whether a consultation followed.

    Result: You know which concern is actually filling the clinic.

  6. A first-reply script that stops short of advice

    Wording that answers what the visit involves, what to bring and what it covers, and leaves anything clinical to the doctor in the room.

    Result: An anxious woman gets a useful answer without advice over text.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

An obstetrics clinic hears from women, families and doctors, and each enquiry is recorded with care and little detail.

Call to book antenatal care
Note the caller's name, number, the stage of pregnancy as she tells it and the doctor she prefers. Book the first visit and say nothing that sounds like medical advice.
Fertility or PCOS enquiry from a form
Record the broad category only, such as fertility or irregular periods, with a preferred contact time and whether she wants a call or a message. Reply with how the first visit works and keep it private.
Referral from a physician or general practitioner
Log the referrer, and the reason as the referrer wrote it. With the patient's consent, send a short acknowledgement after the first visit, and record that it went.
Google Business Profile call or message
Tag it as Google and note the time of day. Calls on the profile at night often mean worry, so check the profile shows the emergency number and what to do.
WhatsApp message describing a symptom
Reply with one standard line that the clinic cannot advise on chat and offers a consultation. Pass any urgent description to the doctor at once and tell the sender to use the emergency line.
Family member calling for the patient
Record who is calling and ask whether the patient has agreed to it. Offer to speak to her directly, and do not share any report or date without her permission.

Who it is for

This is written for these obstetrics and gynaecology clinics.

  • Single-doctor OBG clinics
  • Multi-speciality women's health hospitals
  • Fertility and IVF-focused practices
  • High-risk pregnancy specialist clinics
  • Maternity hospitals with delivery facilities
  • Gynaecological surgery specialists
  • Adolescent and general gynaecology clinics
  • Antenatal and postnatal care centres

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • IVF Solutions

    Situation
    The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
    What we did
    • Social profiles opened
    • Educational content on a schedule
    • Google Business Profile built out
    • A working feedback loop
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we advertise our IVF results?
Ask your own medical council and your legal advisor before writing any figure. What a clinic and a doctor may claim differs by council and by state, and we build the campaign around what they clear.
Our patients come by referral. Do we need lead generation at all?
You need those referrers looked after, and that is part of this work. Search matters for the woman new to the city with nobody to ask, and for the concern she will not raise with family.
Can the front desk keep a list of women who enquired but did not book?
Keep only what is needed: a first name, a number and the broad concern, with the woman's consent to be contacted. Share it with as few staff as possible. Check current data protection rules, and delete entries when she asks.
A caller will not give her name. How do we log it?
Take a first name or none, and a number only if she offers one. Never insist. Record the source and the broad concern, and give her the clinic's own details so she can call back when she is ready.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for obstetrics and gynaecology clinics.

All articles

More for obstetrics and gynaecology clinics

Everything else we would do for you.

Closest to this: leads and follow-up

Also for obstetrics and gynaecology clinics

Or start from the overview: sales and marketing for obstetrics and gynaecology clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need