Skip to content
GullySales
GullySales
Tell us what you need

Obstetrics and gynaecology clinics · Marketing strategy

Decide which patient concern to prioritise before the next quarter begins.

A sales and marketing plan for an OBG clinic sets out which patient concerns to prioritise, for example high-risk pregnancy care or fertility consultations. It also sets how the practice builds trust and responds to enquiries. GullySales builds this around your doctors' actual specialities and consultation capacity.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of obstetrics and gynaecology clinics at work in India

What marketing strategy means

Marketing strategy is the plan for which channels to use, in what order and with what budget. This way, marketing spend is aimed at a goal instead of tried one channel at a time. GullySales sets this plan after the first conversation, based on where your buyers actually search and decide.

Also for obstetrics and gynaecology clinics

Sales and marketing for obstetrics and gynaecology clinics, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For obstetrics and gynaecology clinics

Where it usually goes wrong, and what we would do.

  • “The plan should follow the doctors' actual specialities”

    A practice with a doctor experienced in high-risk pregnancies should build its plan around that strength, rather than promoting every service equally.

  • “Trust-building needs to come before any promotional push”

    A plan that jumps straight to advertising before the website and reviews build sufficient trust wastes spend on enquiries the practice cannot yet convert well.

  • “The plan needs a sensitive approach to a topic like fertility”

    A plan addressing fertility services needs particular care in tone and messaging, distinct from how a routine antenatal service would be promoted.

What we do

What we deliver for obstetrics and gynaecology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A plan built around your doctors' actual specialities

    A written plan prioritising the concerns your doctors are genuinely experienced in, such as high-risk pregnancy, rather than promoting every service equally.

    Result: Marketing effort matches what the practice can actually deliver well.

  2. A trust-building phase before any promotional push

    A sequenced plan that strengthens the website and reviews first, before advertising spend begins, so enquiries land on a practice ready to convert them.

    Result: Spend is not wasted reaching patients before the practice is ready for them.

  3. A separate, careful approach for fertility services

    A distinct plan and tone for promoting fertility consultations, treated with more sensitivity than a routine antenatal service.

    Result: A patient considering fertility treatment is met with the care the topic needs.

  4. A capacity check against consultation slots

    A plan that checks doctors' actual consultation availability before pushing a concern that could bring in more enquiries than the practice can currently see.

    Result: The plan does not create more demand than the practice can handle.

  5. Plan review against consultations booked

    A check of the plan against the baseline enquiry and consultation numbers, adjusted if a prioritised concern is not converting as expected.

    Result: The plan changes based on real consultations, not a guess.

How the result is measured

  • Enquiries against target
  • Cost per enquiry
  • Channel contribution to revenue

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full marketing and digital marketing strategy page

What to decide first

What a women's health clinic decides about concerns, doctors and first contact before promoting anything.

The stage of care to put forward
Antenatal care, trying to conceive, PCOS, menopause and adolescent care are different journeys. Choose the one your doctors handle well and have slots for, and write a page for it before the others.
Which doctor leads which concern
Women often want to know who will see them and what she has done in that area. Name the doctor for each concern, with her registered qualification, and do not list a service nobody on the roster performs.
Who answers the first message
Choose a named, trained person, preferably a woman, and the hours she answers. Write the first reply for a sensitive concern, so the conversation is private from the start and moves to a consultation.
The doctors who refer to you
List the physicians, paediatricians, labs and scan centres that send patients. Decide which of them get a clear note on what you treat and how to refer, and keep a record of cases sent.
How many new patients the clinic can take
Look at consultation slots and, for a maternity unit, delivery capacity. Set the number of new antenatal bookings you can look after properly, and slow promotion when the book is full.
What stays out of your marketing
Never anything that hints at the sex of a baby, and no promised outcomes. Advertising rules for doctors differ by state and council and change, so check your own, and do not use patient stories.

Who it is for

This is written for these obstetrics and gynaecology clinics.

  • Single-doctor OBG clinics
  • Multi-speciality women's health hospitals
  • Fertility and IVF-focused practices
  • High-risk pregnancy specialist clinics
  • Maternity hospitals with delivery facilities
  • Gynaecological surgery specialists
  • Adolescent and general gynaecology clinics
  • Antenatal and postnatal care centres

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the marketing strategy work runs

  1. 1

    Understand business goals

    We start with what the business needs to achieve this year, in revenue and growth terms, not marketing terms.

  2. 2

    Audit current activity

    We review every current marketing activity and what it has actually produced.

  3. 3

    Strategise the plan

    Channels, messaging and budget are set based on the goals and what we find in your business, not habit or competitor imitation.

  4. 4

    Implement the roadmap

    The plan is broken into an execution roadmap, either run by GullySales, your own team, or both.

  5. 5

    Measure against milestones

    Progress is checked against the plan's milestones, with adjustments made as the year unfolds.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • IVF Solutions

    Situation
    The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
    What we did
    • Social profiles opened
    • Educational content on a schedule
    • Google Business Profile built out
    • A working feedback loop
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How often should this plan be revisited?
On a schedule agreed in writing, against enquiries and bookings, with a fuller review whenever a doctor's focus or the practice's services change.
Who should be involved in building it?
The lead doctors and whoever manages patient enquiries, since the plan has to reflect what the practice can deliver and communicate sensitively.
We are a new clinic. Should the plan start with trust or enquiries?
Start with the proof a woman looks for before she writes: the doctor's qualifications, the clinic's address, how emergencies are handled and what a first visit involves. Put these in place, then decide the channel. Enquiries follow trust, and the order saves wasted calls.
Should the plan treat pregnancy and gynaecology as two services?
Usually yes. A pregnant woman looks for a doctor she can stay with for months and a place for delivery, while a woman with a gynaecological concern wants a quick, private consultation. Give each a separate page and enquiry path, and choose which gets the first effort.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for obstetrics and gynaecology clinics.

All articles

More for obstetrics and gynaecology clinics

Everything else we would do for you.

Closest to this: strategy and research

Also for obstetrics and gynaecology clinics

Or start from the overview: sales and marketing for obstetrics and gynaecology clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need