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Obstetrics and gynaecology clinics · Buyer journey

She has already been given a name before she ever searches for you.

The journey to an obstetrics and gynaecology clinic starts with a name from a mother, a friend or a family physician, and the search that follows only checks it. The choice is then made with family in the room. GullySales maps that journey so the clinic is findable and credible at the checking stage.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of obstetrics and gynaecology clinics at work in India

What buyer journey means

The buyer journey is the sequence of steps a customer actually takes, from first hearing about you to deciding to buy, which is rarely a single visit or call. GullySales maps this sequence for your business and checks that something useful happens at each step instead of only at the final call.

Also for obstetrics and gynaecology clinics

Sales and marketing for obstetrics and gynaecology clinics, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For obstetrics and gynaecology clinics

Where it usually goes wrong, and what we would do.

  • “The search is a confirmation step, not a discovery step”

    A name arrives from her mother, a colleague who delivered last year, or the physician she already trusts. What she then looks for is the doctor's experience, the hospital, whether there is a NICU, and what recent patients wrote.

  • “The decision is made in a room with other people in it”

    The husband asks what it will cost. Her mother asks who will actually attend the delivery. A page that answers both does work the first consultation otherwise has to do.

  • “A fertility enquiry joins the journey partway through”

    She has seen one or two doctors already and is carrying reports. Her first question is not what you offer, it is what happens differently here.

What we do

What we deliver for obstetrics and gynaecology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A written journey map from first symptom to delivery

    The stages a patient moves through, who influences each one and what she is reading at that point, from the first test to the postnatal visit.

    Result: Your team knows where a patient is lost, not only that she was.

  2. Pages built for the checking stage

    The doctor's own page with qualifications, specific experience and the hospital's facilities, written for a woman who already has your name and is verifying it.

    Result: The name she was given survives the search.

  3. Answers written for the family, not only the patient

    What the antenatal course covers, how the delivery is attended and what a stay involves, written plainly for the husband and the mother reading over her shoulder.

    Result: The consultation starts past the basic questions.

  4. A separate path for a second opinion

    Content and an enquiry route for a woman who has already consulted elsewhere on fertility or a high-risk pregnancy, built around what your assessment adds.

    Result: A second-opinion enquiry reaches the right doctor first time.

  5. Enquiry to consultation tracked by source

    How many enquiries arrive from a physician referral, a search, a walk-in or an existing patient, and how many reach a first consultation, read against the baseline.

    Result: You can see which route genuinely fills the antenatal calendar.

  6. Claims checked before anything is published

    Every page read against what a clinic may say about outcomes and comparisons, with the doubtful areas listed for your own adviser to settle, since these rules differ between councils and change.

    Result: Your pages are cleared by the people whose registration is at stake.

How the result is measured

  • Drop-off rate by step
  • Time from first contact to sale
  • Steps with no content

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full buyer journey mapping page

Stages of the patient's journey

From a first symptom or a positive test to a delivery, what the woman and her family do at each step.

First symptom or test result
A missed period, a positive home test or a persistent complaint sends her to a mother, friend or family physician first. Spell the doctor's name the same way on the website, the listing and any referral note.
Checking the name online
She searches the doctor's name to confirm it. Put qualifications, registration as listed with the council, areas of experience and the address on one page that is easy to read on a phone.
The family weighs in
A husband, mother or mother-in-law often decides with her. Answer the practical questions in plain words: location, visiting hours, who attends the delivery and what the hospital provides.
The first consultation
She is nervous and may carry a question she has not yet asked. Have the desk greet her by name, give a short list of papers and tests to bring, and offer a private place to talk.
Antenatal booking and visits
She decides whether to book her visits and the delivery here. Explain the schedule of visits and the hospital's facilities, and send a reminder before each scan and test.
Delivery and postnatal care
How the delivery went shapes what she tells friends and where she goes next time. Offer a postnatal visit with a note on newborn care and vaccination, and let her decide about sharing feedback.

Who it is for

This is written for these obstetrics and gynaecology clinics.

  • Single-doctor OBG clinics
  • Multi-speciality women's health hospitals
  • Fertility and IVF-focused practices
  • High-risk pregnancy specialist clinics
  • Maternity hospitals with delivery facilities
  • Gynaecological surgery specialists
  • Adolescent and general gynaecology clinics
  • Antenatal and postnatal care centres

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the buyer journey work runs

  1. 1

    Understand the sales process

    We walk through how a sale actually happens today, from the person who first answers an enquiry to the one who closes it.

  2. 2

    Audit the data

    Website analytics, call logs and CRM records are pulled together to see where people actually drop out, not where they are assumed to.

  3. 3

    Interview buyers and staff

    A handful of recent customers and the team who speak to them fill in the reasons behind the numbers.

  4. 4

    Build the map

    Stages, touchpoints and drop-off points are set out in one document everyone can read the same way.

  5. 5

    Fix and measure

    Each fix is implemented against the stage it addresses, and the drop-off rate at that stage is checked afterwards.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • IVF Solutions

    Situation
    The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
    What we did
    • Social profiles opened
    • Educational content on a schedule
    • Google Business Profile built out
    • A working feedback loop
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
If she already has our name, why does the website matter?
Because the search is where a recommendation is confirmed or lost. A page that does not name the doctor's experience or the hospital's facilities sends her to a competitor who does. The referral gets her to look, the page decides whether she rings.
How long does this journey take?
For a confirmed pregnancy, days. For a fertility question or a concern she is hesitant about, it can run far longer, with the reading done quietly over several weeks. Both need the same information sitting there when she looks.
Should the clinic follow up with a woman who enquired once and did not book?
One polite message is reasonable if she gave her number and asked to be called. Keep it short, make no mention of her concern, and make it easy to decline. After that, leave it. Advertising rules for the profession differ by state and body, so check with your own council.
How do we find out why women who visit once do not come back?
Check your appointment register for first visits with no second booking, and note the reason for the visit, the doctor and the slot. Look for patterns in doctor, waiting time and day rather than individual patients, and treat anything you find as privacy-sensitive.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for obstetrics and gynaecology clinics.

All articles

More for obstetrics and gynaecology clinics

Everything else we would do for you.

Closest to this: strategy and research

Also for obstetrics and gynaecology clinics

Or start from the overview: sales and marketing for obstetrics and gynaecology clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need