Orthotics and prosthetics makers · Healthcare
Be the workshop a surgeon refers to and a family can find on a phone.
A father in Hubballi has been told his son needs a below-knee prosthesis. He finds a workshop in Bengaluru and another in Pune, and cannot tell which fits children, whether he must travel or what the first visit involves. The one that answers with a person, in his language, gets the call.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Orthotics and prosthetics marketing makes a limb, brace or custom footwear workshop known to the surgeons, physiotherapists and families who need one, and easy to reach. Sales is the enquiry, the assessment and the fitting that follows. GullySales builds the referral routine, the service pages and the follow-up, within what your professional rules allow.
Most workshops in this trade grow on referrals from a few surgeons and hospitals, and that is the right foundation. The weakness is everything around it: a referring surgeon who is never thanked or updated, enquiries on WhatsApp that sit unanswered after the workshop closes, and patients who have a fitting and are never called for the adjustment that makes the device work.
Last updated 11 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
How buyers decide
How orthotics and prosthetics makers are chosen.
The first decision-maker is often a clinician. An orthopaedic surgeon, a physiatrist, a vascular or diabetic foot doctor or a physiotherapist tells the patient where to go, and that referral carries more weight than any advertisement. Referrers choose a workshop they trust to fit properly, to keep their instructions and to look after the patient after the visit.
The family chooses on trust, distance and what it can afford. They ask who will make the device, whether the person has the right professional registration, how many visits it takes and what happens if it hurts. For a child, they ask how the device is changed as the child grows. For an adult, they ask whether it will fit under trousers or a saree and whether the person can return to work. Government assistive-device schemes, NGOs and CSR camps shape who gets a device and where, so a workshop that knows the schemes in its region is easier to refer.
Hospitals and institutions buy differently. A rehabilitation centre, a trauma hospital or an NGO looks at supply, response and consistency, and asks for a service agreement. Advertising for a medical device and a health service is bound by rules that differ by state and body and change, so every page and ad is checked against your own professional council's current guidance.
The problem
What usually goes wrong for orthotics and prosthetics makers.
What owners tell us on the first call, in their words.
“Referrals depend on two or three surgeons”
If one of them moves hospitals or retires, the number of new patients drops, and we have no one else who knows what we do.
“Families ring once and never come”
A caller asks about a prosthesis, hears that an assessment is needed and says they will think about it. We never call back.
“The fitting is done and the patient is not seen again”
A limb or brace needs adjustment after the first weeks, and some patients stop wearing it because nobody called.
“Our website lists products and says nothing about the process”
A family cannot tell what the first visit is, how many visits follow or who will be doing the work.
“Camps and schemes produce names we never follow up”
We attend a camp, record forty names and by the next quarter nobody remembers who was who.
“We cannot show our work without breaking privacy”
Photographs of patients are the best proof of what we do, and we are never sure what we may show or say.
What we do
What we do for orthotics and prosthetics makers.
Everything included for orthotics and prosthetics makers, and the result each part is there to produce.
Referrer relationship routine
A record of every surgeon, physiotherapist and hospital that refers, a short thank-you and update on each referred patient (with the patient's consent), and a visit plan for referrers.
Result: A referrer hears from you and refers again.
Enquiry reply and callback routine
A reply for calls and WhatsApp messages that explains the assessment, who sees them and what to bring, with a named person for the callback.
Result: A family that rings once is called back and invited in.
A visit and fitting explainer
A plain page and a printed sheet describing the steps: assessment, measurement or cast, trial fitting, delivery and gait or use training, and the follow-up adjustment.
Result: A family knows what each visit is for before they arrive.
Follow-up and adjustment schedule
A record of when each patient was fitted and the follow-up date agreed with your clinician, with the person who will call.
Result: Every fitted patient has a follow-up date on record, and the call is logged.
Camp and scheme follow-up sheet
Every person met at a camp recorded the same week with consent for contact, and a next step assigned.
Result: A camp is judged by the fittings that follow.
Consent and privacy practice for stories and photographs
A consent form and rules on what can be shown or said, agreed with your adviser and your professional body's guidance.
Result: You can show your work without exposing a patient.
Report against the baseline
Enquiries by source, assessments booked, fittings completed, referrers active and follow-ups kept, set against the figures recorded at the start.
Result: You can see which referrers and which sources produce fittings.
How the result is measured
- Referring clinicians and referrals by source
- Enquiries by channel and reply time
- Assessments booked and attended
- Fittings completed and follow-up visits kept
- Camp contacts reaching assessment
- Institutional enquiries and supply orders
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for orthotics and prosthetics makers
Each has its own page: what it involves for orthotics and prosthetics makers, what you get, and what it is measured on.
- SEOBe found by the family that has just been told a limb or brace is needed.
- PPC adsPay for the family searching for a device in your city, not for every orthopaedic query.
- Lead generationRecord every call, every referral and every camp contact, and call them back.
- CRMRemember the family that rang, and the patient who is due for an adjustment.
- Content marketingAnswer the questions a family asks before they come in.
- Email marketingKeep referrers informed and patients reminded, with their consent.
- Sales processSet down the path from the first call to a device that is worn and adjusted.
- Buyer personasDescribe the family, the referrer and the institution as three different buyers.
- Digital marketingStart with the Business Profile, the device pages and a phone that is answered.
- Website developmentBuild a site that tells a worried family what happens, and tells a surgeon who is behind the work.
Worth a page and a campaign of their own
Referral relationships with surgeons and physiotherapists · Lower-limb prosthesis enquiries from families · Spinal and scoliosis braces for children and adolescents · Diabetic footwear and custom insoles · Repair, adjustment and replacement of existing devices · Camps with NGOs, CSR programmes and hospitals · Institutional supply to rehabilitation centres and hospitals · Dealer and distributor sales of ready-made braces and supports
Priority campaigns
Campaigns for what orthotics and prosthetics makers most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Surgeon and physiotherapist outreach
A visit and a one-page note on what you make, how a referral works and how you update the referring doctor, for orthopaedic units, rehabilitation departments and physiotherapy clinics in your city.
Result: More clinicians know where to send a patient.
Paediatric and growth-stage campaign
Pages and referrer material for families of children who need braces or prostheses, with an explanation of how the device is changed as the child grows.
Result: Parents of a child find a workshop that explains the next step.
Diabetic foot and footwear campaign
A page and referrer note for diabetologists, podiatry and wound-care clinics on assessment and custom footwear.
Result: Clinicians who see foot problems know a place to send the patient.
Camp and scheme partnership
Planning a camp with an NGO, a hospital or a CSR programme, with a record of attendees and a follow-up plan for the weeks after.
Result: People met at a camp reach an assessment.
Institutional supply outreach
A capability sheet and visits to rehabilitation centres and hospitals that need a dependable supplier.
Result: A hospital has a name to call when stock or fitting support is needed.
Beyond search
Where we reach buyers of orthotics and prosthetics makers, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Orthopaedic surgeons, physiatrists and physiotherapists
A list by city and hospital, with a note on how your referral and update process works.
Diabetologists and wound-care clinics
A footwear and insole page, and a referral note for clinicians who see diabetic foot problems.
Families searching online
Pages for the searches a family types, such as artificial leg or scoliosis brace in a named city, in the language they use.
NGOs, CSR programmes and hospitals running camps
A partnership note for the organiser, a camp checklist and a follow-up record for everyone you meet.
Rehabilitation centres and institutional buyers
A capability sheet and a response routine for tenders and supply enquiries. Each portal's current rules are checked by your team before anything is submitted.
Who it is for
This is written for these orthotics and prosthetics makers.
- Lower-limb prosthetics workshops (below-knee and above-knee)
- Upper-limb and hand prosthetics
- Spinal and scoliosis brace makers
- Ankle-foot and knee-ankle-foot orthosis makers
- Diabetic and therapeutic footwear and insole makers
- Paediatric orthotics and prosthetics workshops
- Orthopaedic appliance and brace manufacturers selling through dealers
- Hospital-based orthotics and prosthetics units
- Sports and post-surgical brace suppliers
- Suppliers of components and materials to workshops
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for orthotics and prosthetics makers
- 1
Assess
We look at who refers, how enquiries are answered, how many assessments become fittings and how many fitted patients return.
- 2
Clear what can be said
Every page, ad and post is checked against your professional council's current guidance, and nothing goes out that promises an outcome.
- 3
Set the referral and enquiry routines
A referrer routine, a callback routine and a follow-up record, each with a named person.
- 4
Build the pages and the proof
A visit explainer, service pages and consent-based stories, so a family and a surgeon can both see how you work.
- 5
Measure and adjust
Referrers, fittings and returning patients read against the baseline, and the next step set from them.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions orthotics and prosthetics makers ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we advertise directly to patients?
Is it worth visiting surgeons and physiotherapists?
How do we show our work without patient photographs?
Should we serve patients in other cities?
How do we work with government schemes and NGOs?
Do we need a Google Business Profile for a workshop?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.