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Physiotherapy clinics · Social media

Show real recovery progress, not generic stretching stock photos.

Social media marketing for a physiotherapy clinic means posting real patient progress with consent, therapist explanations of common conditions, and exercise tips. This builds trust before a patient ever books an assessment. GullySales runs this calendar around the priority conditions.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of physiotherapy clinics at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for physiotherapy clinics

Sales and marketing for physiotherapy clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For physiotherapy clinics

Where it usually goes wrong, and what we would do.

  • “Consented progress stories outperform generic fitness content”

    A real patient's recovery journey, shared with permission, builds more trust than a stock photo of someone stretching.

  • “Therapist explainer videos answer common fears”

    A short video on what to expect at a first physiotherapy visit reduces the hesitation a nervous patient feels before booking.

  • “Comments need a careful, non-diagnostic reply”

    A specific pain question in the comments should be answered by inviting an assessment, not a diagnosis given publicly.

What we do

What we deliver for physiotherapy clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A consented patient story format

    A format and consent process for sharing a real patient's recovery journey with their explicit, written agreement.

    Result: A prospective patient sees genuine proof of care, shared only with permission.

  2. Therapist explainer video series

    Short videos of therapists explaining common conditions and what to expect at a first visit.

    Result: A hesitant first-time patient understands a visit before booking one.

  3. A non-diagnostic comment reply guide

    A written approach for answering a specific pain question in the comments by inviting an assessment, not diagnosing publicly.

    Result: A public question is handled carefully, without giving a remote diagnosis.

  4. Priority-condition content calendar

    A posting schedule built around the priority conditions with the most enquiry potential.

    Result: Content consistently reaches patients searching for the conditions you want more of.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where a patient in pain looks for help, and what a clinic can post.

Instagram reels of one exercise
Show a posture correction or a stretch for desk workers, with the physiotherapist explaining its purpose. Close by saying this is general advice and anyone with pain should book an assessment.
YouTube for condition explainers
Explain what a slipped disc, a frozen shoulder or recovery after a knee replacement involves, and how an assessment is done. Patients watch before booking, and surgeons forward good ones.
WhatsApp Status and a list for past patients
Post clinic timings, a home-visit note and an exercise reminder, and ask readers to share it with a relative in pain. Add a number to the list only with consent.
LinkedIn for orthopaedic and corporate referrers
Post short notes on your rehabilitation protocol after a common surgery, written for a surgeon or an HR head, with a named physiotherapist to contact.
What not to post
Do not post a patient's recovery without written consent, an X-ray, or a claim that treatment cures a condition. Rules on advertising treatment outcomes differ by council and change, so check with yours.

Who it is for

This is written for these physiotherapy clinics.

  • Sports injury and orthopaedic rehab clinics
  • Post-surgical rehabilitation centres
  • Neuro-rehabilitation clinics
  • Prenatal and postnatal physiotherapy practices
  • Geriatric and home-visit physiotherapy services
  • Paediatric physiotherapy clinics
  • Chronic pain management clinics
  • Corporate ergonomics and workplace physiotherapy consultants

Not for

It is not the right fit if.

  • Nobody can reply to comments without giving a diagnosis, and silence under a post looks careless.
  • You mean to post patient progress photographs without clear written consent, which the council's rules and the platform do not support.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Kerur Pain Clinic

    Situation
    The clinic had no website setting out its services, so a patient weighing it up had nothing to read before deciding to come in.
    What we did
    • Competitors mapped
    • A website that answers the patient
    • On-page and local search work
    • Link building and technical fixes
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters most?
Instagram and YouTube for education and progress content, alongside the Google Business Profile most enquiries come through.
Can we post patient recovery stories?
Only with clear, recorded consent, and without sharing medical detail the patient has not agreed to.
What do we say when someone comments describing their pain?
Do not diagnose in the comments. Reply with one standard line saying that pain needs an assessment, and give the clinic's booking contact. People sometimes describe severe symptoms publicly, so add that anyone with sudden severe pain should see a doctor.
Should therapists post from their own accounts?
Allow it with an agreed rule. A personal account can build trust, but it should carry no patient names and no treatment the clinic does not offer. Put the clinic's name and booking contact in each therapist's bio, and agree who reviews a post that mentions a patient case.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for physiotherapy clinics.

All articles

More for physiotherapy clinics

Everything else we would do for you.

Closest to this: content and social

Also for physiotherapy clinics

Or start from the overview: sales and marketing for physiotherapy clinics.

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