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Podiatry and diabetic foot clinics · Follow up systems

A patient who misses the next visit is rarely called back.

In a foot clinic, follow-up is the dressing visit and the review visit: the date is fixed before the patient leaves, a reminder goes before the visit, and the desk calls if he does not come. GullySales writes that routine, the messages and the register, so the front desk knows who to call and what to say.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A healthcare coordinator explains an appointment form to a visitor at a reception desk

What follow up systems means

A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.

Also for podiatry and diabetic foot clinics

Sales and marketing for podiatry and diabetic foot clinics, the overview.

Last updated 11 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For podiatry and diabetic foot clinics

Where it usually goes wrong, and what we would do.

  • “Enquiries are answered once”

    A person asks about a wound, gets a reply and never hears from the clinic again.

  • “Review visits depend on the patient”

    The clinician says come back for the next dressing, and nobody checks whether he did.

  • “Lapsed patients are forgotten”

    A person with diabetes who came for a foot check two years ago is not reminded of the next.

What we do

What we deliver for podiatry and diabetic foot clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An enquiry follow-up routine

    A reply on the day, a second message if there is no answer and a recorded outcome.

    Result: The person who asked about a wound is not left wondering whether the clinic cared.

  2. A next-visit card and reminder

    A date set before the patient leaves, a card in hand and a consented message before the visit.

    Result: The patient walks out with the dressing date in hand, so the family plans around it.

  3. A missed-visit call

    A polite call from the front desk when a booked visit is missed.

    Result: The desk learns whether it was the fare, the fee or the pain, and the patient gets a new time.

  4. A yearly foot check reminder

    A message to patients with diabetes who agreed, inviting a foot check.

    Result: A diabetic patient who stopped coming hears from the clinic once, and only if he agreed.

  5. A record of every contact

    Each call, message and result entered in the booking register.

    Result: Whoever is at the desk can see what was said last, so nobody is asked the same question twice.

  6. A rule for stopping

    A clear point at which follow-up ends, and a respectful final message.

    Result: A patient who said no is not messaged again, and the desk knows when to stop.

How the result is measured

  • Follow-up completion rate
  • Average number of follow-ups before close
  • Enquiries closed after repeat follow-up

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full lead response and follow-up page

Follow-up routine for this trade

These situations come up in a foot clinic, and each needs a named person, a channel and a record.

An enquiry that has not been answered
The front desk replies the same day on the channel the person used. Ask the problem, the area and a convenient time. Record the reply and set a date for the next contact.
A booked visit that was missed
Call the patient, not the family, unless he has agreed. Offer a new time and ask if there is a difficulty with travel or fee. Record the reason.
A patient who says I will think about it
Send one message with the clinic hours and the first-visit details, and then wait. Note the date, and call once more if the problem sounds urgent.
A dressing or review visit due
Send a reminder to patients who agreed, with only the date and time. If he does not come, call. Clinical details stay out of messages.
After a visit
A short message thanking him, with the clinic number and the next date. If a footwear order is placed, note the collection date.
A lapsed patient
For a patient with diabetes who has not visited for a long time, send a short message about a yearly foot check. If there is no answer, stop and mark it.

Who it is for

This is written for these podiatry and diabetic foot clinics.

  • Podiatry clinics
  • Diabetic foot and wound care centres
  • Foot and ankle clinics inside multi-speciality hospitals
  • Orthotics and prosthetics centres with a clinic
  • Diabetologist-led foot care units
  • Sports and heel pain clinics
  • Home visit wound care providers
  • Footwear and insole clinics for diabetics

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the follow up systems work runs

  1. 1

    Walk the desk through one patient's visits

    After the first conversation we sit with the front desk and follow one patient from the first enquiry to the review visit, noting where the next date is fixed and where it is left to memory.

  2. 2

    Name the person who owns the register

    One person at the front desk is given the booking register and the follow-up list. The clinician reviews the patients on dressing or review plans but does not keep the list.

  3. 3

    Write the messages and the missed-visit call

    We draft the reminder, the missed-visit call script and the final message in the clinic's own words, with the patient's consent asked first and no clinical detail in any message.

  4. 4

    Check the register against the visits

    We compare the register with who actually came, so the desk sees which reminders brought patients back. How and how often we report is set out in the written scope.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Will too many follow-ups annoy patients?
They will if the messages are long or repeated. Keep to two or three contacts for an enquiry, each short and useful, and honour any request to stop. A single missed-visit call is care, not pressure.
Who should own follow-up in a small clinic?
One named person at the front desk, with the clinician reviewing the list of patients on dressing or review plans. If the task belongs to everyone, it belongs to no one.
Can we follow up on WhatsApp?
Yes, with the patient's consent, and without clinical detail in the message. Many families prefer it to calls. Keep a phone call for urgent matters and for people who do not reply.
What do we do with a patient who says no?
Thank him, record the reason and stop. Some will return when the problem worsens, and a polite last contact helps. Do not keep messaging a person who declined.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for podiatry and diabetic foot clinics

Everything else we would do for you.

Or start from the overview: sales and marketing for podiatry and diabetic foot clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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