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Podiatry and diabetic foot clinics · Pay per click advertising

Pay for the search that ends in a booked foot consultation.

Pay-per-click (PPC) advertising for a foot clinic buys the moment someone searches a foot problem or a clinic near them. GullySales builds the campaign inside the platform's current health advertising rules, sends each click to the right page and counts only real bookings.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A healthcare coordinator explains an appointment form to a visitor at a reception desk

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for podiatry and diabetic foot clinics

Sales and marketing for podiatry and diabetic foot clinics, the overview.

Last updated 11 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For podiatry and diabetic foot clinics

Where it usually goes wrong, and what we would do.

  • “Health ads face platform limits”

    Google and Meta restrict health claims and personal attributes, so copy that works for a shop can be rejected.

  • “The click lands on a general page”

    A person searching for a diabetic foot wound arrives at a home page about everything and leaves.

  • “Calls are lost at the front desk”

    The campaign pays for a call that rings while the clinician is with a patient and no one answers.

What we do

What we deliver for podiatry and diabetic foot clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Search campaigns for named problems

    Campaigns for diabetic foot care, heel pain and wound care near the clinic, with copy that states services without promising outcomes.

    Result: Spend reaches people searching your exact work.

  2. A negative keyword list

    Home remedy, free treatment, job and medicine searches excluded and reviewed against real search terms.

    Result: The budget goes to people who might book.

  3. A landing page for each campaign

    A page for the problem, with clinic hours, the doctor, a call button and a WhatsApp link.

    Result: The click turns into a call.

  4. Call and booking tracking

    Calls and WhatsApp messages from ads recorded against the booking.

    Result: You know what a booked visit costs.

  5. Ad hours that match the front desk

    Ads shown when someone can answer, with a note for after-hours enquiries.

    Result: You stop paying for calls nobody takes.

  6. Policy check on every ad

    Ad copy and pages checked against the platform's current health rules and the profession's rules before launch.

    Result: Campaigns run without rejections or risk.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

Each type of search needs a decision, and a clear way to count a real enquiry. Check the platform's current health policy before running ads.

Diabetic foot clinic near me
Bid. The searcher wants a clinic that treats people with diabetes. Send him to the diabetic foot page with the address, hours and a call button, and avoid result claims.
Foot wound not healing
Bid, with care in the wording. Describe the service and who to see, and do not make promises about healing. Direct the visitor to the clinic page and phone.
Heel pain treatment and plantar fasciitis
Bid for a clinic near the searcher. Send them to the heel pain page and offer a consultation, not a cure.
Podiatrist jobs and podiatry courses
Block. Students, job seekers and trainees search these words, so add job, course, salary, vacancy, training, college and syllabus as negatives.
Home remedies, free treatment and medicines
Block. These searchers are not looking for a clinic, and ads can attract complaints. Add home remedy, ointment, cream, free and cure to negatives.
Counting a real enquiry
Count a call or message that asks for an appointment, gives a problem and a time. Log it with the source and whether the patient attended.

Who it is for

This is written for these podiatry and diabetic foot clinics.

  • Podiatry clinics
  • Diabetic foot and wound care centres
  • Foot and ankle clinics inside multi-speciality hospitals
  • Orthotics and prosthetics centres with a clinic
  • Diabetologist-led foot care units
  • Sports and heel pain clinics
  • Home visit wound care providers
  • Footwear and insole clinics for diabetics

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we bid on our own clinic name?
Yes, if a competitor or a directory shows up for your name. It is a cheap way to keep the top place. Check how often people search the name first, and that the result goes to the right page.
Are call-only ads worth trying?
They suit people with an urgent problem who want to speak to someone. They work only when the phone is answered, so match them to the front desk hours, and record each call so you know which became a booking.
How do we keep job seekers out of the clicks?
Add job, vacancy, salary, course and training as negative keywords, and review the search terms report to find new ones. Say on the landing page that you are a clinic seeing patients.
How do we know a click became a patient?
Track the call and the form, and ask each caller to name the problem and how he found you. Mark each booking in the record, and check whether he attended. Count attended visits, not clicks.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for podiatry and diabetic foot clinics

Everything else we would do for you.

Or start from the overview: sales and marketing for podiatry and diabetic foot clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need