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Telehealth and online consultation platforms · Pay per click advertising

Put search money behind the speciality that has a doctor free today.

Advertising for a telehealth platform means paying to appear when a person searches for an online doctor, and sending her to a page for that speciality. The click must land where she can book. GullySales runs the campaign, counts real bookings and keeps ad wording within the rules for health advertising.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A healthcare coordinator explains an appointment form to a visitor at a reception desk

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for telehealth and online consultation platforms

Sales and marketing for telehealth and online consultation platforms, the overview.

Last updated 11 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For telehealth and online consultation platforms

Where it usually goes wrong, and what we would do.

  • “Health ads are reviewed closely”

    Search and social platforms restrict health claims, and an ad that mentions a result or a medicine may be rejected or the account limited.

  • “Clicks from curiosity, not need”

    A search for a symptom may be a student or a person looking for home remedies, and paying for every one wastes the budget.

  • “The booking page loses the click”

    An ad for a dermatologist that lands on the home page makes the visitor search again, and many do not.

What we do

What we deliver for telehealth and online consultation platforms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Speciality campaigns tied to available doctors

    A campaign per speciality with doctors free that day, paused when slots are full, sent to the matching page.

    Result: Spend follows the doctors who can take the booking.

  2. Ad wording within health advertising rules

    Ad text that describes the consultation and who it suits, with no result, cure or medicine claim, and checked against the platform's current policy.

    Result: Ads run without risk to the account.

  3. Negative search lists

    A list of searches to block, such as home remedy, medicine name, free consultation, job and course terms, kept up to date from the search report.

    Result: Money is not spent on people who will never book.

  4. A landing page per campaign

    A page for the speciality with doctors, languages, slot times and a short booking path, with phone and WhatsApp options.

    Result: A click leads to a booking, not another search.

  5. Booking and call tracking

    Tracking that counts a paid booking, a call or a WhatsApp enquiry as a result, tied to the ad that brought it.

    Result: You see which ads bring bookings and which bring clicks.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for at a telehealth platform, and the ones to keep out.

Speciality plus online, such as dermatologist online consultation
Bid, for specialities with a doctor free that day. Land on that speciality's page with doctors, languages and a booking button. Check the platform's current health advertising rules.
Doctor in a language, such as Hindi speaking doctor online
Bid in that language only if a doctor who speaks it is available. Write the ad and page in the same language, or the visitor will leave.
Condition follow-up, such as thyroid doctor online
Bid carefully, since a person with a known condition wants continuity. Say whether the same doctor sees her again and how reports are shared.
Home remedy, medicine name and symptom-only searches
Block. These readers want advice or a pharmacy, not a consultation. Add them as negatives and review the search terms report to find new ones.
Free consultation, jobs, courses and doctor registration searches
Block. Free, job, internship, course and doctor vacancy come from people who will not pay or are not patients. A separate page and campaign handle doctors who want to join.
Where the click lands, and what to count
Land each click on a speciality page with a short booking path. Count a paid booking or a confirmed call as a real enquiry, and log the speciality.

Who it is for

This is written for these telehealth and online consultation platforms.

  • Multi-speciality online consultation platforms
  • Doctor-led online clinics for one speciality
  • Dermatology, hair and skin consultation services
  • Mental health and counselling platforms
  • Chronic care programmes for diabetes, thyroid and blood pressure
  • Women's health and fertility consultation services
  • Paediatric and parenting consultation services
  • Second-opinion services for patients abroad and NRI families

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we bid on our own platform name?
Yes, in a small separate campaign, since people who heard of you search by name and a competitor may take the click. Keep the page current and check the platform's current brand rules.
Are call-only ads useful for consultations?
They suit urgent or older patients who prefer to speak. Use them only when staff answer in the hours shown, and count the call as a result only if a booking follows.
How do we keep out job seekers and students?
Add negatives such as job, course, internship, salary, how to become a doctor and free. Read the search terms report often, since new unwanted phrases appear as you grow.
How do we track a booking that starts with a call?
Use a call tracking number for ads and log each caller in your record, then match it to the booking made. A call that does not end in a booking is a lead, not a result.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for telehealth and online consultation platforms

Everything else we would do for you.

Or start from the overview: sales and marketing for telehealth and online consultation platforms.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need