Veterinary clinics · Apartment advertising

Get your night number onto the board before the dog is sick at ten.

Apartment advertising puts a veterinary clinic inside the societies its patients live in: a lift panel carrying the after-hours number, the notice board at the gate, a stall at the dog-walking hour. GullySales gets the association's approval in writing and writes the building onto every new pet record.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of veterinary clinics at work in India

What apartment advertising means

Apartment advertising is media and activity inside residential communities: the notice board, the lift panel, a Sunday stall. GullySales gets the association's written permission first, because anything put up without it comes down.

Also for veterinary clinics

Sales and marketing for veterinary clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For veterinary clinics

Where it usually goes wrong, and what we would do.

“The panel is there for ten at night”
An owner holding a vomiting dog reaches for the phone and for whatever number is already inside the building. Hours and the after-hours line are the two things worth putting on that panel.
“The walking hour is the stall's hour”
Pet owners in a society are all at the park early in the morning and again after seven, with the animal beside them. A Sunday afternoon table meets nobody who owns a dog.
“A society camp needs two answers, not one”
The association agrees the date and the space. What a poster may say about a vaccination drive is a question for your veterinary council, and it is your registration at stake, so ask them rather than the printer.
“The vaccination card is the report”
Each new pet record carries the building it came from, and the booster falls due a year later. One campaign fills a reminder list that keeps working after the panels come down.

What we do

What we deliver for veterinary clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

Society list by how far an owner will carry a cat
The buildings within a short drive of the clinic, starting with the ones your reception already sees pet owners arriving from.
Result: The campaign runs where your patients live.
Approval, and the wording that goes with it
Written agreement from each association on the format and the period, with the copy checked against the council code your registration sits under.
Result: Nothing goes up that a complaint could be made about.
Panel artwork with hours and the night line
Opening hours, the after-hours number, the species you treat and where the clinic is, with nothing else competing for the space.
Result: The number is inside the building before it is needed.
A walking-hour stall
A table at the park at the hours owners are out with the animals, offering a weight check, a nail trim or a look at a skin problem.
Result: You meet the owners instead of an empty lobby.
One line, and a question at reception
A number used on the society media alone, and the building written on the pet record at the first visit, beside the species and the vaccination due date.
Result: Each society shows up in the appointment book.
Reminders that outlive the campaign
Boosters, deworming and annual checks scheduled from those records and sent from the clinic's own number rather than a stranger's.
Result: One society campaign keeps bringing pets back for years.

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How the result is measured

Communities covered
Permissions in writing
Enquiries quoting the community code

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full apartment advertising page

How it is bought, and approved

A veterinary clinic should settle the pet rules, the night number and the camp requirements with each society before printing.

The pet owners inside the society: Many societies have a group of pet owners and a rule on animals in common areas. Ask the committee to introduce you to that group, since they decide whether the board is read or ignored.
Rules on animals at a stall: Ask whether pets may be brought to the clubhouse or a play area stall, and who answers if a dog frightens a child. Plan the first stall around records and questions, not animals.
A night number someone answers: Print a night number on the panel only after you have checked who answers it and what they say. A panel that sends an owner to a dead line does more harm than no panel.
Camp rules for vaccinations: A vaccination camp needs a registered vet and a cold chain. Rules on camps and on advertising differ by state, so check with your state veterinary council.
The building on every new pet record: At reception ask where the owner lives and note the society on the record. The vaccination card then shows which board produced which pet.

Who it is for

This is written for these veterinary clinics.

Small animal clinics
Multi-vet veterinary hospitals
Mobile and home-visit vet services
Exotic and avian veterinary practices
Farm and large animal veterinary services
Pet grooming and wellness clinics with vet services
24-hour emergency veterinary hospitals
Veterinary diagnostic and referral centres

Not for

It is not the right fit if.

No one at the clinic answers the number on the panel at night, so a printed after-hours line would send owners to a phone that rings out.
The association has not approved the format in writing, and a panel put up first can be taken down together with the committee's goodwill.

How it works

How the apartment advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Draw the ring
We agree how far a resident will realistically come to you. For a salon that is two or three societies. For a diagnostic centre it is the whole main road.
2
Shortlist and verify the societies
Which are self-managed and which are under a facility company, who the gatekeeper is, which trades they allow, and what they charge on their own account.
3
Get permission and quote properly
Permission letters are collected first. Only then do you see a rate, and it includes the society fee rather than surprising you with it later.
4
Print, install and audit
Artwork goes to each format's exact size, installation is scheduled with the facility manager, and every lobby is photographed with a date.
5
Run the activity
The clubhouse weekend is booked inside the display month, when your name is already on the wall of the lift they came down in.
6
Read it society by society
Calls and walk-ins are counted per code and the list is cut. A few societies carry a campaign and the rest carry nothing, and the numbers show which.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

How many societies should a clinic take on?

Three or four to start with, close enough that an owner will come at night. A clinic serving one part of the city has no use for a panel eight kilometres away. The panels are not the cost that hurts; the stall days and the follow-up are.

Will the association allow a vaccination camp?

Some do, some refuse anything commercial, and some ask for a fee or a free session for the society's strays. Ask in writing, and ask your council what the poster may claim before it is printed. The camp itself needs a plan for waste and for an animal that reacts.

How do we know it worked?

By the building written on each new pet record. The panel counts nothing, the association keeps no list, and the only figures we will report are first visits and camp registrations by society, month by month against the baseline.

The committee fears dogs at the stall. How do we answer?

Offer a format with no animals, where owners bring photos or records and ask questions at a table. Ask the society's rule on pets in common areas, and say who is responsible if a complaint arises. A calm format is easier for a committee to approve.

Should the panel list an emergency number if we are not open all night?

Only print a night number that someone answers. If you refer owners to an emergency hospital, agree it with them first and name it on the panel. A number that rings unanswered at ten at night costs the trust the panel was meant to build.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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