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Home and office automation · Marketing strategy

Plan around the architect who specifies you, not the homeowner who searches.

Marketing strategy for an automation company is the decision of how much goes to the architects, interior designers and electrical contractors who specify the work, and how much to the owner searching alone. GullySales sets that split and the timing, because the job is won at the wiring stage.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of home and office automation at work in India

What marketing strategy means

Marketing strategy is the plan for which channels to use, in what order and with what budget. This way, marketing spend is aimed at a goal instead of tried one channel at a time. GullySales sets this plan after the first conversation, based on where your buyers actually search and decide.

Also for home and office automation

Sales and marketing for home and office automation, the overview.

Last updated 5 Oct 2026.

For home and office automation

Where it usually goes wrong, and what we would do.

  • “The order is decided before the plaster goes on”

    Conduit, back boxes and cable have to be laid while the wiring is open. A house that reaches handover without them is lost to you whatever you spend afterwards.

  • “Nobody markets to the electrical contractor”

    Architects get all the attention. But the wireman on site is the one who calls a panel troublesome and talks an owner out of it, so a share of the budget belongs with the contractors.

  • “The experience centre is a marketing line, not overhead”

    The demo room costs rent, stock and a person, and it is where the second conversation with a couple actually happens. Filing it under overhead hides the biggest spend in the plan.

What we do

What we deliver for home and office automation.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. The budget split between the specifier and the homeowner

    How much goes to architects, designers and electrical contractors, and how much to search and advertising aimed at an owner looking on her own, argued from where your last two years of orders came from.

    Result: The split is decided from your own order book.

  2. A timing plan tied to the construction stage

    Which practices are drawing now, which sites are at wiring, and when your name has to be in front of each, instead of a calendar of posts.

    Result: You arrive while the conduit can still be laid.

  3. A contractor programme with drawings and a sample panel

    Wiring drawings, a panel the wireman can handle and a short session for the electrical contractors on the sites you want, so the system is defended rather than doubted.

    Result: The person holding the cable is on your side.

  4. The experience centre costed and given a job

    What the demo room costs over a year, what it is meant to close, and how a designer books her client into it without asking you first.

    Result: The demo room is judged like every other line in the plan.

  5. A finished-project record filed by room and by budget

    Photographs, drawings and the system list for every completed villa, flat and boardroom, filed so the closest match to a new enquiry goes out the same afternoon.

    Result: A designer gets a project like her client's, not a general brochure.

  6. Orders split by who specified them

    Enquiries and signed orders separated by whether an architect, a contractor or a search brought them, read against the baseline recorded before work started.

    Result: You can see which half of the budget produces signed work.

How the result is measured

  • Enquiries against target
  • Cost per enquiry
  • Channel contribution to revenue

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full marketing and digital marketing strategy page

What to decide first

What an automation integrator decides about systems, buyers and referrers before spending on any channel.

The system you lead with
Lighting, curtains, AV, door locks and CCTV are separate sales. Pick the one you have installed most, in finished homes or offices you can show, and describe the rest as additions.
The kind of project to chase
Villas, apartments, boardrooms and builder tie-ups need different teams and timing. Go through past jobs for margin and snags and choose the project type that went best.
The practices that specify you
List every architect, interior designer and builder who put you on a project. Choose a few to call on regularly, and note what each needs from you, such as drawings, a site visit or a sample.
The protocols and brands you stand behind
Say plainly which systems you install and service, whether KNX, Zigbee or Wi-Fi based. A narrower list that your engineers know well beats a long list of brands you have fitted once.
The jobs you decline
A finished flat with no conduit or neutral wire costs more to retrofit. Decide which retrofit jobs you will take, at what price, and which you pass on, so the team does not discover it on site.
Which customers stay on a service contract
Check which past clients renew an AMC and which never did. Decide how a new project ends, with a handover and a service offer, so the contract is set before you leave the site.

Who it is for

This is written for these home and office automation.

  • Residential smart-home integrators
  • Office and boardroom automation specialists
  • Villa and apartment builder tie-up specialists
  • Security and CCTV integration specialists
  • Home theatre and AV specialists
  • Motorised curtain and gate automation specialists

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the marketing strategy work runs

  1. 1

    Understand business goals

    We start with what the business needs to achieve this year, in revenue and growth terms, not marketing terms.

  2. 2

    Audit current activity

    We review every current marketing activity and what it has actually produced.

  3. 3

    Strategise the plan

    Channels, messaging and budget are set based on the goals and what we find in your business, not habit or competitor imitation.

  4. 4

    Implement the roadmap

    The plan is broken into an execution roadmap, either run by GullySales, your own team, or both.

  5. 5

    Measure against milestones

    Progress is checked against the plan's milestones, with adjustments made as the year unfolds.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How much should we spend advertising to homeowners?
Less than most in this trade assume. An owner who has never heard of automation is slow to buy and expensive to teach, while one sent by her architect arrives half convinced already. Advertise enough to look credible when she checks you, and put the rest where the specification is written.
What does marketing to an architect's practice actually consist of?
Things they can use at the desk. Conduit and wiring details for the design stage, a panel sample, a room they can bring a client into, and the finished projects nearest to the one on their board. Advertising has almost no part in it.
Should we set up in a builder's sample flat?
Only if the builder agrees terms in writing: who maintains the system, who answers enquiries from visitors, and what happens after sales close. A sample flat can bring good buyers, but unclear ownership leaves you fixing a system you do not earn from.
We sell to office clients too. Is one plan enough?
Keep it as one plan with two sections. Office buyers are facility heads or consultants who want specifications, references and a service plan, while homeowners want to see and touch. Name a different lead person and a different set of proof for each.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for home and office automation.

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Everything else we would do for you.

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