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Home and office automation · WhatsApp marketing

The project lives in a site group, and every date you promise there is in writing.

For an automation integrator WhatsApp is where the enquiry arrives, where the project is run and where the client complains. The site group with the architect, the contractor and the client is the real workspace. GullySales sets the rules for it, the catalogue, and what may be broadcast.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of home and office automation at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for home and office automation

Sales and marketing for home and office automation, the overview.

Last updated 5 Oct 2026.

For home and office automation

Where it usually goes wrong, and what we would do.

  • “The site group holds your commitments, whether you meant it to or not”

    The architect, the electrical contractor, the client and your engineer are all in one group. Every date typed in there is a promise in writing. Decide who from your side speaks in it, because a technician's casual tomorrow becomes a broken commitment by Thursday.

  • “The enquiry arrives as a forwarded video”

    Somebody sends thirty seconds of curtains opening in a house in another country and asks whether you can do that. The reply that wins is a clip of the same thing in a home in their own city, ready to send in the next minute.

  • “A catalogue of rooms, not of parts”

    Nobody shops for a dimmer module. Build the catalogue as finished rooms, a living room, a bedroom, a boardroom, with what each typically runs to, so a buyer sees something they recognise instead of a part number.

What we do

What we deliver for home and office automation.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A business account with the experience centre on it

    Verified account carrying the showroom address, visiting hours, the room catalogue and a greeting that says when a real person will reply.

    Result: A buyer who messages at night knows where you are and what happens next.

  2. Rules for the site group, agreed with your team

    Who speaks for your company in a project group, what may be committed there, and what has to move to email or a written variation.

    Result: Dates stop being promised by whoever happens to be on site.

  3. A ready library of project clips

    Short videos of scenes, curtains, gates and boardroom setups, labelled by room and budget so the right one can be sent without hunting.

    Result: The reply to a forwarded video is your own work, within minutes.

  4. A room catalogue on the account

    Finished-room entries with scope and an indicative range, replacing a product list nobody outside the trade understands.

    Result: The buyer browses the outcome instead of the hardware.

  5. Consent recorded before anyone is added to a list

    A record of who agreed to receive service notices, kept alongside the enquiry, with an easy way out of it.

    Result: You keep the channel for messages people actually want.

  6. Enquiries and reply times pulled out of the account

    A count of enquiries arriving on WhatsApp, how fast each was answered and what became of it, reported with your other sources.

    Result: The busiest channel stops being the one nobody measures.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

Settle these before a client group or list is created.

Who is in each project group
Ask the architect, contractor and client whether their numbers may be shared with the others before adding them. A client's number handed to an electrician is a privacy matter.
Commitments confirmed in writing
Decide that a date or scope change said in a group is confirmed on a change note or email. Remind the team that a casual will be done is a promise to a client.
Permission for project clips
Get the client's yes before using a video of their home in a reply or catalogue. Leave out names, the street and anything showing the layout of valuables.
Consent for AMC reminders at signing
Take permission for renewal reminders when the AMC is signed. A reminder you start after the last chat may need an approved template, so check WhatsApp's current business policy and pricing.
Fault, request or question
Tell clients which messages are urgent faults and which are requests, and give the support hours. A client who writes lights not working should get a ticket number back.

Who it is for

This is written for these home and office automation.

  • Residential smart-home integrators
  • Office and boardroom automation specialists
  • Villa and apartment builder tie-up specialists
  • Security and CCTV integration specialists
  • Home theatre and AV specialists
  • Motorised curtain and gate automation specialists

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should our team use personal numbers or a business account?
A business account on a company number. A project run from an engineer's personal phone disappears the day he resigns, and the client keeps ringing him for two years afterwards. The account also lets you carry the catalogue, the address and the hours, which a personal number cannot.
Can we broadcast festival offers to our past clients?
You can, and we would advise against it. These are people who spent lakhs on a house and architects who will mute you the second time. Use the list for service notices, a firmware change or a warranty reminder, and the messages keep getting opened.
A builder wants us in a group with all the flat owners. Should we join?
Ask what the group is for. For handover and support questions, yes, with the builder's permission. Do not send offers there, because owners never agreed to hear from you. Offer to message each owner who asks.
Can we send a clip of a similar project to a new enquiry?
Only a clip the client has agreed to, without address or names, and as a reply to that enquiry, not on a list. A clip of a real home is persuasive and also the client's private space.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for home and office automation.

All articles

More for home and office automation

Everything else we would do for you.

Or start from the overview: sales and marketing for home and office automation.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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