Roofing contractors · Email marketing
Write to every shed you have roofed before the rains arrive again.
Email and WhatsApp marketing for a roofing contractor is a short message to past customers, builders and architects at the right point in the roofing year. GullySales builds the list, writes the messages and records consent before the first one goes out.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What email marketing means
Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.
Last updated 17 Oct 2026.
For roofing contractors
Where it usually goes wrong, and what we would do.
“Past owners are the cheapest enquiry you will get”
A factory you roofed three years ago needs a check, an extension or a new sheet at some point. A message before the rains puts you first.
“Builders need updates, not offers”
A short note on a finished project, a new system or a safety record keeps your name with the people who award the next roof.
“Consent comes before the first message”
Anyone messaged must have agreed. Record when and how, and stop the moment an owner asks.
What we do
What we deliver for roofing contractors.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A clean list of past customers
Every completed job in one sheet with the site, roof type, date, contact and consent recorded.
Result: You know who to write to and for what roof.
A pre-monsoon inspection message
A short email and WhatsApp message offering a check of the roof, sent before the rains.
Result: Past owners book the repair before the leak.
A builder and architect note
A project update with photographs and a specification line, sent after a finished site.
Result: Your name stays with the people who specify.
A winter shed building message
A note to owners planning expansions, covering structure, roofing and schedule.
Result: Enquiries arrive as the building season opens.
Consent and stop handling
A form, a record of when each person agreed and a simple way to unsubscribe from both channels.
Result: Every message goes to someone who said yes.
A report on replies and jobs
Replies, site visits and jobs from each message, set against the baseline.
Result: You can see which message earned work.
How the result is measured
- Open rate
- Click rate
- Enquiries from email
Recorded as a baseline before work starts, so every later report has an honest comparison.
What must be in place first
What a roofing company needs in place before it writes to a past owner.
- A list with consent
- Names, sites and the date each owner agreed to hear from you. Without it, do not send.
- A reason to write
- Before the rains, after a repair, or when a new system arrives. A message with no reason is deleted.
- One photograph and one line
- A picture of a similar roof and one line on what you will check. Long messages do not get read.
- A direct number
- Put a number that is answered, with WhatsApp enabled. Owners reply when it takes a single tap.
- A record of replies
- Log each reply against the customer and the roof, so the next message knows what was said.
- A way to stop
- A line telling the reader how to stop messages, honoured the same day.
Who it is for
This is written for these roofing contractors.
- Metal and colour coated sheet roofing contractors
- PEB and factory shed roofing contractors
- Polycarbonate and skylight roofing installers
- Terrace shed and car park roof installers
- Tile roofing and truss contractors
- Roof insulation and cool roof specialists
- Roof leak repair and maintenance crews
- Structural steel and roofing combined fabricators
- Warehouse and cold storage roofing contractors
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the email marketing work runs
- 1
Understand your list
We review who is on the list, how they got there, and how long it has been since they last heard from you.
- 2
Audit past sends
We check open and click rates from past emails to see what has and has not worked.
- 3
Segment and plan
The list is split into meaningful groups and a sending calendar is agreed.
- 4
Implement content and automation
Emails are written, scheduled and, where useful, set to trigger automatically based on behaviour.
- 5
Measure and optimise
We track performance and adjust subject lines, timing and content based on what the list responds to.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How often should we write to customers?
Is WhatsApp better than email for this trade?
What should a pre-monsoon message say?
What do we need before sending messages?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for roofing contractors
Everything else we would do for you.
Closest to this: messaging and automation
Also for roofing contractors
Or start from the overview: sales and marketing for roofing contractors.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.