Roofing contractors · Social media
Show the shed from the first column to the last screw.
Social media for a roofing contractor is shown in the work itself: the frame going up, the sheets being fitted, the finished roof under rain. GullySales plans what the crew photographs, what goes on Instagram, YouTube and LinkedIn, and how enquiries are caught.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 17 Oct 2026.
For roofing contractors
Where it usually goes wrong, and what we would do.
“A roof going up is a good video”
The crane lifting a truss, the sheets laid, the last fastener. People who will never buy a shed watch it, and the ones who will remember the name.
“LinkedIn reaches architects and plant heads”
A finished PEB roof with the area and the schedule gets read by the people who specify and buy. Instagram suits homeowners and terrace work.
“Short videos answer repeated questions”
How thick is the sheet, what does the insulation do, why does the roof leak at the lap. A one-minute answer from a site engineer builds trust.
What we do
What we deliver for roofing contractors.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A routine for the crew to capture the work
A short list of shots per stage, taken on a phone, with area and sheet type noted in the caption.
Result: Real material arrives from every site.
A set of short videos on repeated questions
Sheet thickness, lap leaks, insulation, polycarbonate care and the difference between sheet types, filmed on site.
Result: The questions you hear daily are answered once and shared.
A LinkedIn plan for architects and plant heads
Finished industrial roofs with size, schedule and specification, posted to the people who specify.
Result: Your name is in front of the buyer before the tender.
A WhatsApp status and broadcast routine
Finished jobs and the pre-monsoon reminder posted to a list of past customers who have agreed to receive them.
Result: Past owners remember you when a repair is due.
Comment and message handling
A set of replies for common questions, a rule for moving price questions to a call, and a log.
Result: Social enquiries get answered with the same care as calls.
A report on enquiries from social
Messages, calls and site visits from each platform, set against the baseline.
Result: You can see whether the posting brings jobs.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Platform for this buyer
Where an owner looks at roofing work, and what a roofer should post.
- Instagram for homeowners and terraces
- Reels of a polycarbonate shed or a terrace roof being built, with the size and the finish in the caption.
- YouTube for the long explanation
- A five-minute video on how a PEB roof is put together, or why a sheet leaks at the lap, gets watched for years.
- LinkedIn for architects and plant heads
- Finished industrial roofs with the area, the span and the schedule met, written in a few plain lines.
- Facebook and local groups
- Housing society groups and trade groups are where terrace and repair questions get asked. Answer with advice first and a number second.
- WhatsApp for past customers
- A status with a finished job each fortnight keeps you in view for owners who may call for a repair.
- What not to post
- Unsafe working at height, a customer's layout or a competitor's job. Anything you would not want a safety officer to see.
Who it is for
This is written for these roofing contractors.
- Metal and colour coated sheet roofing contractors
- PEB and factory shed roofing contractors
- Polycarbonate and skylight roofing installers
- Terrace shed and car park roof installers
- Tile roofing and truss contractors
- Roof insulation and cool roof specialists
- Roof leak repair and maintenance crews
- Structural steel and roofing combined fabricators
- Warehouse and cold storage roofing contractors
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform should a roofing contractor use first?
Is it safe to post photographs of customers' sites?
Should the crew appear in the content?
How do we handle messages and comments on posts?
How much does it cost?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for roofing contractors
Everything else we would do for you.
Closest to this: content and social
Also for roofing contractors
Or start from the overview: sales and marketing for roofing contractors.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.