Skip to content
GullySales
Tell us what you need

Home and office automation · Referral marketing

Be on the designer's list at concept stage, before the wiring drawing is frozen.

Almost all automation work arrives through an architect, an interior designer or an electrical contractor specifying you. Referral is not one channel among several here, it is the business. GullySales builds the list, writes the material a designer will actually forward, and keeps the introductions arriving on time.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of home and office automation at work in India

What referral marketing means

Referral marketing is asking an existing customer to recommend you to someone they know, usually with a reward for both sides. It differs from a loyalty scheme because it brings in a new customer rather than a repeat purchase. GullySales builds the ask and the reward into a point where a customer is already satisfied.

Also for home and office automation

Sales and marketing for home and office automation, the overview.

Last updated 5 Oct 2026.

For home and office automation

Where it usually goes wrong, and what we would do.

  • “The referral has to land before the electrical drawing is frozen”

    Once the wiring layout is signed off, automation turns into an argument about breaking walls and rerouting conduit. Being on the designer's list at concept stage is nearly the entire job of this channel.

  • “Give the designer something the designer can put their own name on”

    A one-page scope note and a drawing the designer can drop into a client presentation gets forwarded. A brochure with your logo across the top gets left in the car, because the designer is not there to sell your brand.

  • “Commission is common in this trade and still needs saying out loud”

    Designers are paid by many of the brands they specify. Decide what you do, write it down, and be able to answer a homeowner who asks directly. A client who discovers it later stops trusting the designer and you too.

What we do

What we deliver for home and office automation.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A worked map of the design practices around you

    Architects, interior designers, electrical contractors and builders in your city, sorted by the kind of project they do and whether they have ever specified you.

    Result: You know who to approach next instead of waiting for the phone.

  2. A specification pack a designer can forward

    Point schedules, conduit requirements and a scope note written for the designer's drawing set, in a form that can be attached without editing.

    Result: Your system gets onto the drawing at concept stage.

  3. A finished-project set organised by budget and style

    Short videos and photographs of completed homes and offices grouped so a designer can send a client something close to their own project.

    Result: The designer sells the idea without you in the room.

  4. An experience centre visit a designer can book for a client

    A standing invitation and a simple way for a designer to bring a client in, with the scenes set up for the kind of home they are building.

    Result: The demo becomes part of the designer's process, not a favour to ask for.

  5. Referrals counted by named designer

    Enquiries, site visits and orders traced back to the individual who sent them, reviewed with your sales team.

    Result: Your attention goes to the designers who actually send work.

  6. A written position on commission

    What you do and do not pay, put in writing, so every person in your team answers a homeowner's question the same way.

    Result: Nobody is caught out by a question in a client meeting.

How the result is measured

  • Referrals received
  • Referral conversion rate
  • Cost per referred customer

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full referral marketing page

How referrals reach an automation firm

An automation firm is specified by designers and electrical contractors, and the introduction has to arrive before the wiring is fixed.

Interior designers
A designer wants to know what the client will see and touch: switches, scenes, curtains. Give the designer a mood board of scenes by room to show beside the drawings.
Architects
An architect needs conduit routes, panel space and a network closet set early. Send a one-page checklist of what the structure must carry for each level of automation.
Electrical contractors
The contractor wires the house and blames the system if it fails. Walk the contractor through your wiring standards and name one person who answers site calls.
Villa and apartment builders
A builder with many identical units can fit a basic package in each. Offer a model-flat installation buyers can see, and agree who supports the owner after handover.
Name on each quote
Name the designer or contractor on each quote and note when the brief reached you: before or after the wiring drawing. Early introductions are the ones to find more of.
What never to do
Never promise a designer's client features the devices cannot do, or a date you cannot control. A failed demo in the client's home loses the partner.

Who it is for

This is written for these home and office automation.

  • Residential smart-home integrators
  • Office and boardroom automation specialists
  • Villa and apartment builder tie-up specialists
  • Security and CCTV integration specialists
  • Home theatre and AV specialists
  • Motorised curtain and gate automation specialists

Not for

It is not the right fit if.

  • You have not finished a project an architect can visit, so a request for a recommendation has no proof behind it.
  • You plan to pay a commission to designers, and you have not checked the rules that apply to your business and theirs.
  • A designer wants you to serve only their clients, and you have not decided whether you can accept that.

How it works

How the referral marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the margin and the relationship

    We work out what a new customer is worth and what you can pay to get one, then check whether customers know others like themselves.

  2. 2

    Find the referrals you already get

    Your invoices, call notes and WhatsApp threads show who already sends people to you, and who they are. That sets the starting point and the first people to ask.

  3. 3

    Write the offer and the rules

    The reward, the definition of a valid referral and the payout steps are agreed in writing before anything is shown to customers.

  4. 4

    Build the share path and the record

    The message, the link or code and the referral sheet are built. Your team tests a referral end to end, from forward to reward.

  5. 5

    Start with your best customers, then widen

    The first asks go to people who have already praised you. What they say about the offer decides what changes before it reaches the wider base.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 7, after the sale. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How do we reach architects we do not already know?
Through the work, not through a mailer. Offer to walk a live site with them, take the point schedule for a project they are already designing, and be useful once before you ask for anything. A designer risks the client relationship on whoever gets specified, so the designer buys the person before the brand.
Should we pay a commission to interior designers?
That is your decision and it is a commercial one, not a legal question we can settle for you. What matters is that it is consistent and that you can say it out loud. An arrangement your own sales team describes differently to two clients will cost you both of them.
A designer wants us to supply only their clients. Should we agree?
Be careful. Exclusive terms tie your work to one designer's pipeline, and the client may also be known to an architect you work with. Agree a preferred arrangement for those projects in writing, and keep other designers open to the same offer.
Our clients' homes are private. How do we show a designer our work?
Ask each client in writing which rooms, if any, may be shown, and offer a visit only with notice. Keep a small experience centre or demo room as the main site, so a designer sees the system working without entering anyone's home.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for home and office automation.

All articles

More for home and office automation

Everything else we would do for you.

Closest to this: customers after the sale

Also for home and office automation

Or start from the overview: sales and marketing for home and office automation.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need