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Cloud kitchens · Hospitality

Own the repeat order instead of renting it from the delivery app.

A kitchen in an industrial shed runs four brands from one set of burners: a biryani brand, a rice-bowl brand, a dessert brand and a breakfast brand. All four live on the same two apps, and the settlement sheet shows how much of each sale went to commission. The owner has the orders and none of the phone numbers.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of restaurants at work in India

In one paragraph

A cloud kitchen is a food business with no dining room that cooks only for delivery and pickup, under one or more brand names. Marketing for one means winning a place on the aggregator's search page and building a direct route. Sales means turning first orders into regulars, and kitchens into corporate and bulk accounts. GullySales covers both.

The cloud kitchen model removes rent for a dining room and replaces it with a dependence on the app. The kitchen's rank, its rating, the picture of a single dish and the delivery time decide who sees it. Brands that grow have a way to reach their own customers: a WhatsApp list, a direct ordering page, corporate lunch accounts.

Last updated 18 Oct 2026.

How buyers decide

How cloud kitchens are chosen.

Customers meet a cloud kitchen only on a phone screen. They type a dish, scroll the list, compare rating, price and time, and tap the one that looks right. A photo, a star rating and a promised delivery time carry most of the decision.

Corporate and bulk buyers choose by a different logic. An office admin wants reliable lunch boxes on time at a fixed price, with a clean invoice. A party host wants trays for forty and a clear quote. These buyers find kitchens through referrals, LinkedIn or a direct message.

The problem

What usually goes wrong for cloud kitchens.

What owners tell us on the first call, in their words.

  • “Aggregator commission eats the margin”

    After commission, packaging and discounts, some orders leave little for the kitchen, and the rate card is not the kitchen's to change.

  • “The kitchen cannot message its own customers”

    The kitchen sees an order, not a customer it can write to, so a regular has to be won again through search and paid listing each time.

  • “One bad rating drags the listing down”

    A late rider or a spilled order gets a one-star review, and the next customer scrolling the app sees it first.

  • “The brands look alike and compete with each other”

    Several brands from one kitchen use similar photos and names, and customers see no difference.

  • “Corporate lunch enquiries do not get a quick, clear quote”

    An office asks for fifty meals a day and gets a vague reply after two days.

  • “Menu photos are poor”

    Dishes shot in dim light on a steel counter look worse than they taste and lose clicks.

What we do

What we do for cloud kitchens.

Everything included for cloud kitchens.

  1. An app listing rebuild

    New dish photos, names and descriptions, and category choices for each brand, so each listing reads as its own restaurant.

  2. A direct order page and WhatsApp flow

    A simple ordering route outside the app, with a message plan for repeat customers who have agreed to hear from you.

  3. A corporate lunch pack

    A one-page offer with sample menus, a price per meal, delivery windows you can honestly meet, and a trial meal for the office admin.

  4. A complaint and rating routine

    What the packer and the manager do when a rider is late or a dish goes to the wrong address, and the words used to answer the one-star review.

  5. Brand separation plan

    Different names, colours, packaging and voice for each brand, and clear rules on which dishes belong to which.

  6. A packaging and delivery test

    Biryani in one container, gravy dishes in another, desserts in a third, each carried over the longest distance in your radius and opened.

How the result is measured

  • Orders by app and by direct route
  • Commission and packaging cost as a share of each order
  • Rating and review count by brand
  • Repeat orders from the same customer
  • Corporate lunch accounts and meals supplied to each
  • Orders by hour, so the kitchen's idle time is clear

Recorded as a baseline before work starts, so every later report has an honest comparison.

Every service, written for cloud kitchens

Each has its own page: what it involves for cloud kitchens, what you get, and what it is measured on.

Worth a page and a campaign of their own

A menu and photos that win the click on the app · A direct ordering route through WhatsApp or a simple page · Rating recovery, with a plan for complaints · Separate identity for each brand from the same kitchen · Corporate lunch accounts with a fixed quote sheet · Pricing that accounts for commission and packaging · Packaging that arrives intact · A list of customers who have agreed to be contacted · Search listing for the area the kitchen can actually serve

Priority campaigns

Campaigns for what cloud kitchens most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • Bag-insert reorder

    A card in each delivery bag offering a direct-order code for a combo, with a QR to a WhatsApp chat.

  • Corporate lunch outreach

    Messages to office admins and HR in the delivery radius, with a trial lunch and a sample menu.

  • Launch of a new brand

    An opening plan for a new virtual brand: listing, photo set, a launch offer and first-week review management.

  • Weekend family feast

    A bundle for weekends with a pre-order option on the direct channel.

  • Slow-hour offer

    A time-limited offer on the app and direct route for mid-afternoon or late-night orders.

Beyond search

Where we reach buyers of cloud kitchens, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • App users within delivery radius

    Listing quality, photos and offers that match what people scroll for in the evening.

  • Office admins and HR managers

    Direct outreach with the lunch pack and a trial meal, to the person who books lunch for the floor.

  • Party hosts and event organisers

    The host asking for trays for forty gets a sheet with tray sizes, a price per head and a pickup or delivery choice.

  • Existing customers who agreed to be contacted

    A WhatsApp message with a direct order link, sent only to numbers that opted in at the bag-insert QR or the order page.

Who it is for

This is written for these cloud kitchens.

  • Multi-brand cloud kitchens
  • Single-brand delivery-only restaurants
  • Biryani, North Indian and South Indian delivery brands
  • Dessert and bakery cloud kitchens
  • Healthy meal and diet food kitchens
  • Corporate lunch box kitchens
  • Shared kitchen operators renting space to brands
  • Cloud kitchen franchises

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

How the work runs for cloud kitchens

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the settlement sheet

    A reading of order volume, commission, rating and repeat rate for each brand.

  2. 2

    Fix the shop window

    Photos, names, descriptions and categories on every listing.

  3. 3

    Open a direct door

    An order route outside the app and a list of customers who opted in.

  4. 4

    Go after steady accounts

    Office lunch boxes and event trays, offered from a fixed quote sheet kept ready for the next enquiry.

  5. 5

    Review brand by brand

    A short note on brands that do not earn their place on the burner, for the owner to reshape or drop.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Hotel Felicity Inn

    Situation
    A traveller compares three hotels on a phone and books one. The website was not built for that.
    What we did
    • The site rebuilt around booking
    • Photography and one look
    • Search work for destination searches
    • Content a traveller reads
    Result
    • Online bookings increased 35%
    • Organic traffic increased 50% within six months
    • Positive reviews on Google and TripAdvisor increased 30%
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions cloud kitchens ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we stop using the delivery apps?
Not at first, since the apps bring the orders. The aim is to move a share of the repeat orders to a direct route so the app is the start of the relationship, not all of it.
Do you manage listings on Zomato and Swiggy?
We work on content, photos and ratings responses. Commission rates and platform terms are between you and the app, and we cannot change them.
How many brands should one kitchen run?
As many as the kitchen can photograph, review and promote separately. Each additional brand needs its own photos, reviews and promotion, so check what each brand's orders earn against the attention it takes.
Can you help with corporate meal subscriptions?
Yes. We prepare the offer and the outreach, and the kitchen decides what it can serve on time. We do not promise a number of accounts.
Is a website needed?
A plain ordering page helps once you have customers to send to it. Before that, the app listing and a WhatsApp list matter more.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and we tell you which applies to you after we have spoken. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.

Part of Hospitality. See the other industries in the sector.

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