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Cloud kitchens · WhatsApp marketing

WhatsApp turns an app customer into someone who messages the kitchen directly.

WhatsApp marketing for a cloud kitchen is the use of a business number to share menus, take orders and send offers to customers who agreed to receive them. GullySales sets up the business profile, the catalogue, the opt-in route and the message plan.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of restaurants at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for cloud kitchens

Sales and marketing for cloud kitchens, the overview.

Last updated 18 Oct 2026.

For cloud kitchens

Where it usually goes wrong, and what we would do.

  • “Customers already live in WhatsApp”

    A buyer who would never install another app will message a number from a bag card. Chat feels familiar, and the buyer can ask about spice or portion before ordering.

  • “A personal number does not scale”

    An owner taking orders on a personal phone loses messages, mixes personal and customer chats and has no record when a team member leaves. A business number with a catalogue is easier to manage.

  • “Broadcasts need permission”

    Adding every number from a delivery slip to a broadcast list invites blocks and reports. Platform rules on business messaging apply, so check the platform's current rules before sending offers.

  • “A chat order needs structure”

    Orders typed as free text lead to mistakes in item, address and quantity. A short catalogue, a set of quick replies and a clear confirmation message cut errors on a busy evening.

What we do

What we deliver for cloud kitchens.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A business profile and catalogue

    A business account for each brand with the name, hours, menu items and photos set up properly.

    Result: Open the profile on a customer's phone and browse the menu.

  2. An opt-in route

    A QR on the bag card and a button on the order page that start a chat and record consent.

    Result: Scan the QR and find your consent logged.

  3. Quick replies and an order script

    Saved replies for menu, price, area, order confirmation and delay, written in the kitchen's voice.

    Result: Your staff answer a common question in one tap.

  4. An offer message plan

    A set of messages for weekend feasts, slow hours and new dishes, sent only to opted-in contacts.

    Result: A calendar showing which message goes to whom.

  5. A corporate group routine

    A way to share the day's menu with an office admin and confirm the order, without adding strangers to a group.

    Result: An admin can place a lunch order in one reply.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

Who it is for

This is written for these cloud kitchens.

  • Multi-brand cloud kitchens
  • Single-brand delivery-only restaurants
  • Biryani, North Indian and South Indian delivery brands
  • Dessert and bakery cloud kitchens
  • Healthy meal and diet food kitchens
  • Corporate lunch box kitchens
  • Shared kitchen operators renting space to brands
  • Cloud kitchen franchises

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need the WhatsApp Business API?
Not for a small kitchen. The Business app covers a catalogue and quick replies. The API suits higher volume and needs a provider. We advise on which fits.
Can we send offers to all past customers?
Only to those who agreed to receive them. Check the platform's current rules and your own obligations. We help you build a list of people who have opted in.
Will WhatsApp replace the delivery apps?
It will not replace them, and that is not the aim. It gives the kitchen a route for repeat orders so the apps are not the only door.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for cloud kitchens

Everything else we would do for you.

Or start from the overview: sales and marketing for cloud kitchens.

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