Skip to content

Multicuisine restaurants · Social media

Post the three dishes that fill your tables instead of the whole menu.

Social media marketing for a multicuisine restaurant is showing a mixed menu in a way that makes a group choose it. GullySales plans the feed, the stories and the reels around the few dishes and occasions that carry your name, and checks them against bookings.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of restaurants at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 18 Oct 2026.

For multicuisine restaurants

Where it usually goes wrong, and what we would do.

  • “A feed of everything says nothing”

    A grid with a biryani, a pizza, a noodle bowl and a dessert teaches the follower nothing about why to come. A few dishes shown again and again, each with the table it suits, gives the restaurant a face.

  • “The sharing is done by the group host”

    People send a restaurant's post to a family chat or an office group to ask where to go. A post that shows a big table, the mixed menu and how to reserve is the one that gets forwarded.

  • “Food photographs need the same eye every time”

    Different lights, plates and angles make the same dish look like three restaurants. A set way of shooting, kept simple enough for the kitchen team to repeat, makes the account look like one place.

  • “Followers are not diners”

    A post may be liked from across the country. A local account is judged by who walks in or books, so each post carries a booking route and a place name, and the team notes which post was mentioned at the desk.

What we do

What we deliver for multicuisine restaurants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A content frame built on dishes and occasions

    A short plan for what the account shows: signature dishes, family lunches, office tables, celebrations and the kitchen at work.

    Result: The team knows what to post without a fresh debate.

  2. A simple shooting guide for the kitchen

    Notes on light, plate, angle and background that a cook or waiter can follow with a phone.

    Result: Dish photographs look like they belong together.

  3. Reels and stories around the group table

    Short videos of a large table being served, the mixed order arriving and the set menu, written with captions that name the dish.

    Result: Each clip points to a dish and a booking path.

  4. A reservation link on every post

    A WhatsApp number or booking link in the profile and on posts, so the interest has somewhere to go.

    Result: Enquiries from social can be counted separately.

  5. A reply routine for comments and messages

    Someone named for answering comments and direct messages, with ready answers for hours, parking and group seating.

    Result: Messages stop sitting unread.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these multicuisine restaurants.

  • Standalone multicuisine family restaurants
  • Hotel multicuisine restaurants and coffee shops
  • Highway multicuisine restaurants
  • Multicuisine restaurants in malls
  • Multicuisine restaurants with bars
  • Multicuisine restaurants with banquet space
  • Multicuisine restaurants near IT parks and offices
  • Small-town restaurants that are the only sit-down option

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Do we need to post every day?
What matters is that each post has a job. We agree a number the team can keep up, because a quiet account that posts well beats a busy one that nobody on the staff can sustain.
Can we say we serve the best food in town?
Be careful with claims. Advertising rules for food businesses differ and can change, so check with your own adviser before using words such as best or healthy. Describing the dish and the occasion is safe and also reads better.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.