Travel insurance agencies · CRM
Keep every quote, passport detail and policy in one place the whole office can open.
A CRM for a travel insurance agency is the single record of each traveller, quote and policy, so no enquiry depends on one person's phone. GullySales sets up the record and the stages and trains the office to use them, with attention to how passport data is held.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
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Sales and marketing for travel insurance agencies, the overview.
Last updated 18 Oct 2026.
For travel insurance agencies
Where it usually goes wrong, and what we would do.
“The quote lives in someone's chat”
When quotes sit in individual WhatsApp threads, nobody else can see an open enquiry. A shared record shows which travellers wait for a quote, a payment or a document.
“Passport details need careful handling”
Passport numbers and dates of birth are personal data. A CRM should hold only what the policy form needs, limit who can open it and be set up with your insurer's data rules in mind.
“Trips are irregular, so the date matters”
A traveller may not buy again for years. Recording the travel date, the return date and the destination lets you write at the right moment, such as before the next visa season, rather than on a fixed calendar.
“Partner source is a field, not a memory”
Without a field for the referring consultant or agent, you cannot say who sends the travellers who buy. Recording the source at the first message costs nothing and answers the question later.
What we do
What we deliver for travel insurance agencies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A traveller record
Name, trip dates, destination, age band, quote and policy status, kept in one entry for each traveller.
Result: Each enquiry has one record.
Stages from enquiry to policy
Stages such as quote sent, documents received, payment and policy issued, with a named person for each open quote.
Result: No open quote is without an owner.
A partner source field
A field recording the consultant, counsellor, agent or search that brought each traveller.
Result: You can list policies by partner.
Access and data rules
A note on who can see passport details and how they are removed from chats after the policy is issued.
Result: The rules are written and shared with the office.
Reminders by travel date
Reminders tied to the return date and the next likely visa season.
Result: Reminders are set on dates, not memory.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these travel insurance agencies.
- Individual travel insurance agents and POSPs
- Agencies tied to a few insurers
- Visa consultants who add insurance to each file
- Student and education travel insurance specialists
- Senior citizen and family travel cover advisers
- Corporate group travel insurance desks
- Insurance brokers with a travel desk
- Travel agencies that cross-sell insurance
How it works
How the CRM work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales management. A target, a review routine and someone who owns the number.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3 · you are here
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which CRM should we use?
Can we store passport copies in the CRM?
How do we get staff to use it?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for travel insurance agencies
Everything else we would do for you.
Closest to this: leads and follow-up
Also for travel insurance agencies
Or start from the overview: sales and marketing for travel insurance agencies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
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