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Travel insurance agencies · Hospitality

Be the agent a traveller can reach before the visa appointment.

A student in Chennai has a visa slot in nine days and the embassy checklist says insurance. The family rings the travel agent who booked the ticket and is given a number. The agent who explains the policy, collects the passport details on WhatsApp and sends the policy PDF in one sitting is the one who is remembered for the next trip.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of travel agencies and tour operators at work in India

In one paragraph

A travel insurance agency sells and services insurance for people travelling abroad, as an add-on to a visa or a holiday booking. The job is to put plain cover pages in front of travellers while the trip is being planned, then to handle the quote, the passport details and the policy document. GullySales prepares the pages and the partner notes, and wording is checked with your insurer.

Your customer buys travel insurance close to a departure date, alongside a ticket or a visa, and thinks about it again only if something goes wrong. Your work is to be present at the moment of need and visible at the moment of trouble.

Last updated 18 Oct 2026.

How buyers decide

How travel insurance agencies are chosen.

The buyer is told to buy insurance by an embassy checklist, a visa consultant, a travel agent or a parent. The first person to explain it simply, and take the form from start to finish, wins the sale.

The comparison is on cover amount, the country or region covered, medical limits, whether pre-existing conditions are covered, and the price. A buyer on a visa deadline looks for the cheapest policy that meets the rule, while senior travellers and families look harder at medical cover and claim handling.

Trust after the sale decides repeat business. A traveller who needed help abroad and got a clear answer from your office tells the family group. A claim handled badly is remembered for years. Rules about commissions, disclosures and selling practice are set by the insurance regulator, so keep your agency licence and wording checked by your principal insurer.

The problem

What usually goes wrong for travel insurance agencies.

What owners tell us on the first call, in their words.

  • “People buy insurance from the travel agent who sold the ticket”

    The traveller adds a policy at the same counter as the ticket, and we never get the chance to quote.

  • “Embassy deadlines mean the sale is made in a single day”

    The buyer needs a policy certificate now, and if we are slow they take whatever is quickest.

  • “Customers compare on price alone”

    They screenshot our quote and ask another agent for five hundred rupees less.

  • “Nobody understands what is covered”

    A traveller does not know whether a pre-existing condition or an adventure sport is covered, and calls us angry after the trip.

  • “Renewals do not exist because trips are irregular”

    A traveller buys once and may not travel again for two years.

  • “Visa consultants and travel agents hold the relationship”

    We are one agent among many, and the middleman picks the cheapest or the one that pays most.

What we do

What we do for travel insurance agencies.

Everything included for travel insurance agencies.

  1. Pages by destination and reason

    Separate pages for Schengen cover, USA, Canada, student travel and senior travellers, each explaining what the embassy asks and what a policy should show.

  2. A plain-language cover explainer

    A short guide with examples of covered and not covered situations, written without jargon and checked against the insurer's own wording.

  3. A quote-to-policy WhatsApp flow

    A routine to collect passport and trip details, send a quote and share the policy document, with the steps recorded.

  4. A referral kit for visa consultants and travel agents

    A one-page note and a simple way to refer a traveller and track the referral.

  5. A claim help guide

    A page and a WhatsApp message explaining what to do if something happens abroad, who to call and what documents to keep.

How the result is measured

  • Enquiries by source and by destination
  • Quotes sent against policies issued
  • Policies from visa consultant referrals
  • Enquiries still open without a policy
  • Travellers who buy a second policy
  • Reviews received

Recorded as a baseline before work starts, so every later report has an honest comparison.

Every service, written for travel insurance agencies

Each has its own page: what it involves for travel insurance agencies, what you get, and what it is measured on.

Worth a page and a campaign of their own

Policy pages by destination and traveller type · Plain explanations of cover and exclusions · Partnerships with visa consultants · Quick quote and issue process · Student and senior traveller pages · Corporate travel cover for company trips · Claim guidance pages · Reviews and referrals after claims

Priority campaigns

Campaigns for what travel insurance agencies most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • Embassy checklist search campaign

    Google Ads and pages for searches such as travel insurance for Schengen visa, aimed at buyers with a deadline.

  • Student travel season campaign

    Posts, WhatsApp and outreach to education counsellors and parents before intakes, covering what student cover should show.

  • Senior citizen cover campaign

    Content and outreach to senior citizen clubs and children living away, with a clear note on pre-existing conditions.

  • Visa desk partnership drive

    Visits and notes to visa consultants and travel agents, with a referral arrangement agreed in writing.

  • Corporate travel cover outreach

    Email and LinkedIn to admin heads and corporate travel desks with a group policy option.

Beyond search

Where we reach buyers of travel insurance agencies, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • Visa consultants

    The embassy checklist reaches them first, so a referral introduction and a record of which consultant sent which traveller belong here.

  • Education counsellors

    Counsellors who advise students going abroad get a note on what student cover must list for a visa file.

  • Travel agents and tour operators

    A cross-sell pack lets an agent offer cover at the ticket counter without handling the paperwork.

  • Senior citizen clubs

    At the club hall, a talk or leaflet on cover for older travellers answers the pre-existing condition question.

  • Company admin teams

    A group cover proposal fits companies that send staff abroad and keep the policy list in one place.

Who it is for

This is written for these travel insurance agencies.

  • Individual travel insurance agents and POSPs
  • Agencies tied to a few insurers
  • Visa consultants who add insurance to each file
  • Student and education travel insurance specialists
  • Senior citizen and family travel cover advisers
  • Corporate group travel insurance desks
  • Insurance brokers with a travel desk
  • Travel agencies that cross-sell insurance

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

How the work runs for travel insurance agencies

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Look at the sales

    Who the buyers are, which partners bring them and where an enquiry stalls before the policy is issued.

  2. 2

    Fix the quote flow

    A quick WhatsApp quote, a record of each traveller and a named person for each open quote.

  3. 3

    Write a page per destination and traveller type

    Plain explanations for each destination and traveller type, checked against the insurer's wording.

  4. 4

    Win the partners

    Outreach to visa consultants, counsellors and travel agents.

  5. 5

    Support claims and reviews

    A claim guide, a review request after safe return and a referral ask.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Hotel Felicity Inn

    Situation
    A traveller compares three hotels on a phone and books one. The website was not built for that.
    What we did
    • The site rebuilt around booking
    • Photography and one look
    • Search work for destination searches
    • Content a traveller reads
    Result
    • Online bookings increased 35%
    • Organic traffic increased 50% within six months
    • Positive reviews on Google and TripAdvisor increased 30%
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions travel insurance agencies ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we say that a policy covers everything?
No. Every policy has exclusions and limits. State what is covered in the insurer's own words and point to the policy wording, and let your principal insurer approve the page.
What rules apply to our marketing?
Insurance marketing and selling practice are governed by the insurance regulator and your principal insurer. Rules differ and change, so check your wording with your insurer or compliance adviser.
How do we get visa consultants to refer us?
Offer a simple, quick process and a referral arrangement in writing. They refer people to agents who answer the traveller and leave the consultant's customer relationship alone.
Should we show prices online?
Show a starting range by destination with what it covers, and say that age, trip length and cover amount change the price.
How do we deal with a claim dispute?
Be honest about what the policy says, help the traveller with the documents and escalate to the insurer's claims team. Do not promise an outcome that the insurer decides.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and we tell you which applies to you after we have spoken. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Part of Hospitality. See the other industries in the sector.

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