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Travel insurance agencies · Social media

Post the answer a traveller wishes they had read before the airport.

Social media for a travel insurance agency means short, accurate posts that explain cover to travellers and to the partners who send them. GullySales plans the posts around real questions and marks each one for your insurer's approval.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of travel agencies and tour operators at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for travel insurance agencies

Sales and marketing for travel insurance agencies, the overview.

Last updated 18 Oct 2026.

For travel insurance agencies

Where it usually goes wrong, and what we would do.

  • “Nobody follows an insurance agent for fun”

    A traveller does not scroll for policy news. A post lands when it answers a question the reader is asking this week: what a student visa file needs, or what happens if a bag is delayed.

  • “Partners are the real audience”

    Visa consultants, counsellors and travel agents watch what you post to judge whether you explain things well. A clear post on a hard question is a better introduction than a cold message.

  • “Fear posts invite complaints”

    A post that frightens people with horror stories sets up expectations the policy cannot meet. A calm post that states what is and is not covered avoids the angry call after the trip.

  • “Travel season shifts the subject”

    Student intakes, summer holidays and pilgrimages each bring a different traveller. Planning posts against the travel calendar keeps the page relevant to the buyer who is deciding now.

What we do

What we deliver for travel insurance agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A post plan by traveller type

    A calendar of posts for students, seniors, families and corporate travellers, tied to the travel seasons you serve.

    Result: Every post names the traveller it is written for.

  2. Explainer posts and carousels

    Short visual explainers on exclusions, claims and documents, built from the insurer's own wording.

    Result: Each explainer cites the policy document it draws on.

  3. Partner-facing posts

    Posts written for consultants and counsellors, such as a checklist of what a student policy certificate must show.

    Result: A partner can forward a post to a client as it stands.

  4. An approval step with your insurer

    A simple routine in which each post is sent to the insurer or your compliance adviser before it is published.

    Result: Each published post has a recorded approval.

  5. Replies to comments and messages

    Agreed replies for common questions, ending in a move to WhatsApp where details are collected.

    Result: A comment never ends with passport details posted in public.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these travel insurance agencies.

  • Individual travel insurance agents and POSPs
  • Agencies tied to a few insurers
  • Visa consultants who add insurance to each file
  • Student and education travel insurance specialists
  • Senior citizen and family travel cover advisers
  • Corporate group travel insurance desks
  • Insurance brokers with a travel desk
  • Travel agencies that cross-sell insurance

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should we use?
Start where your partners and travellers already are, which in India include Instagram, LinkedIn and WhatsApp channels. GullySales will look at where your enquiries come from before choosing.
Can we post customer stories?
Be careful. Insurance advertising is regulated and claim stories can mislead. Check with your insurer or compliance adviser before posting anything that describes a claim.
Should we post offers?
Only if your insurer allows the wording. Show what the cover includes alongside any price, and check the platform's current rules on advertising.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for travel insurance agencies

Everything else we would do for you.

Closest to this: content and social

Also for travel insurance agencies

Or start from the overview: sales and marketing for travel insurance agencies.

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