Travel insurance agencies · Website
Build a site that gets a traveller from the checklist to a quote.
A website for a travel insurance agency is the set of pages a traveller reads before sending passport details to a stranger. GullySales plans the structure, the wording and the quote route so the site is clear on a phone and checked with your insurer.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
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Sales and marketing for travel insurance agencies, the overview.
Last updated 18 Oct 2026.
For travel insurance agencies
Where it usually goes wrong, and what we would do.
“The visitor is on a phone with a deadline”
Travellers open the site on a phone while the visa file is in front of them. A page that loads cleanly, states the destination and puts a WhatsApp button in reach wins the enquiry.
“The first screen must say who the cover is for”
A page that begins with a company history makes the traveller hunt for a destination. A first screen that says 'cover for a Schengen visa' lets the visitor see they are in the right place.
“Trust comes from showing the exclusions”
A site that lists what a policy does not cover reads as honest. Link to the insurer's policy wording and name your insurer and your licence in plain view.
“The form should not ask for the passport yet”
A first form that demands passport details loses the visitor. Ask for destination, dates and age band, and take the passport details later in the WhatsApp thread.
What we do
What we deliver for travel insurance agencies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A destination-led structure
A site map with a page for each destination, traveller type and key question, linked from a clear menu.
Result: Every page has a stated purpose and a next step.
A short quote request form
A form asking only for destination, dates, age band and a contact, with a WhatsApp option.
Result: The form can be filled in on a phone.
Licence and insurer details
Your registration, the insurer you represent and links to the policy wording, shown on every page.
Result: A visitor can see who you are and who underwrites the cover.
A claim help page
A page with the insurer's helpline, your contact and the documents to keep.
Result: The page is reachable from every policy email and message.
A mobile and speed check
A review of how the site loads and reads on a phone, with fixes listed.
Result: You have a written list of what was fixed.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these travel insurance agencies.
- Individual travel insurance agents and POSPs
- Agencies tied to a few insurers
- Visa consultants who add insurance to each file
- Student and education travel insurance specialists
- Senior citizen and family travel cover advisers
- Corporate group travel insurance desks
- Insurance brokers with a travel desk
- Travel agencies that cross-sell insurance
How it works
How the website work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm structure and content
We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.
- 2
Design the site
Every page is designed against your brand identity and checked for how it should convert a visitor.
- 3
Build and test
The site is developed and tested across devices and browsers before anything goes live.
- 4
Load real content
Actual copy, images and information about your business replace placeholder content before launch.
- 5
Launch and hand over access
The site goes live with domain, hosting and content management access clearly handed to you.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should the site show prices?
Can we sell policies online?
Do we need our own site if we use the insurer's portal?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for travel insurance agencies
Everything else we would do for you.
Closest to this: search and visibility
Also for travel insurance agencies
Or start from the overview: sales and marketing for travel insurance agencies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.