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Cafes and coffee shops · Social media

Post the reel that fills the counter, not just the pretty flat lay.

Social media for a cafe means Instagram and short video content that shows the counter, the drink being made and the actual atmosphere. It is timed to drive a visit this week, not just collect likes. GullySales shoots at the counter and keeps the week's posts going out on time.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of cafes and coffee shops at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for cafes and coffee shops

Sales and marketing for cafes and coffee shops, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For cafes and coffee shops

Where it usually goes wrong, and what we would do.

  • “A short video of the drink being made outperforms a still photo”

    Watching a pour or a latte art moment holds attention longer and gets shared more than a plated shot, especially on reels.

  • “Stories work for the slow-hour push, the feed for the brand”

    A story posted at 2pm about a same-day offer reaches people nearby right when the cafe needs footfall, differently from a polished feed post.

  • “A regular's own photograph is free content worth asking for”

    A customer's own photograph, reshared with credit, reads as more trustworthy to their followers than the cafe's own marketing.

What we do

What we deliver for cafes and coffee shops.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Reels and posts calendar

    A written schedule mixing product videos, slow-hour offers and behind-the-counter content, posted four to five times a week.

    Result: The feed gives a reason to visit on any day someone checks it.

  2. Drink-making short video series

    Short reels of a pour or a latte art moment, shot and edited for the feed.

    Result: A scroll stops on the cafe instead of passing it by.

  3. Same-day slow-hour story format

    A story format built for posting a same-day offer during the specific slow window that needs customers.

    Result: Someone nearby right now sees a reason to walk in today.

  4. Customer photo reshare routine

    A routine for finding and crediting a customer's own good photograph of the cafe.

    Result: A customer's own post does the convincing for their followers.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where a neighbourhood decides on a cafe, and what a cafe should post in each place.

Google Business Profile posts and photos
Show the menu board, the seating, power sockets and Wi-Fi for laptop people, and the hours. Someone nearby deciding where to sit reads this first. The action wanted is a request for directions.
Instagram stories for evenings and events
Post the open mic, board game night or book club the same afternoon, with the start time and the number of seats. The action is to reply on the story to reserve a table.
WhatsApp status and broadcast for regulars
Tell regulars about a seasonal drink, a new roast or a quiet-hour corner. Send only to people who gave their number for this. The action is to reply with the time they will arrive.
Local food and community pages
Invite a page that covers your area to visit, with the menu and a rule that they say what they liked, not what you want said. The action is to visit this weekend.
What not to post
A customer's face or laptop screen, a menu price that has changed, a reel using a song the platform does not allow for business accounts, or a staff member's personal account details.

Who it is for

This is written for these cafes and coffee shops.

  • Independent single-outlet cafes
  • Specialty coffee roasters with a cafe
  • Cafes inside co-working spaces
  • Bakery cafes
  • Cafe chains opening new outlets
  • Cloud kitchen and delivery-only cafes
  • Cafes attached to bookstores or art spaces
  • Late-night and student-area cafes

Not for

It is not the right fit if.

  • Nobody can take a photograph or post at the cafe, so the account would sit silent after a few posts.
  • The cafe has not decided its look, and a feed built now would need to be redone.
  • Nobody replies to comments and messages, and unanswered posts look worse than none.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How often should a cafe post?
Four to five times a week across posts and stories, mixing product content with the slow-hour offers.
Do we need a professional photographer regularly?
A proper shoot every few months for core menu items, supplemented by phone content for daily posts, works well for most cafes.
Can we use trending songs in our reels?
Business accounts often have a smaller music library than personal ones, and using a song outside it can get a reel muted or removed. Check the platform's current rules for business use, and pick audio from the library it gives you.
We have two outlets. One account or two?
Start with one account and tag each outlet in the caption, if the menu and the crowd are alike. Give an outlet its own account when its neighbourhood, hours or offers differ and a named person can answer its messages. Each outlet needs its own Google Business Profile either way.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for cafes and coffee shops.

All articles

More for cafes and coffee shops

Everything else we would do for you.

Closest to this: content and social

Also for cafes and coffee shops

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