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Travel agencies and tour operators · Search engine optimisation

Be found for the Char Dham package, not for cheap flight tickets.

SEO for a travel agency decides whether a family searching for a Kerala package from your city finds your page or an online portal's. GullySales builds a page for each trip you actually operate, writes them from your own departures, and reports which searches produced a WhatsApp enquiry.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of travel agencies and tour operators at work in India

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for travel agencies and tour operators

Sales and marketing for travel agencies and tour operators, the overview.

Last updated 5 Oct 2026.

For travel agencies and tour operators

Where it usually goes wrong, and what we would do.

  • “You cannot outrank a portal on flights”

    MakeMyTrip owns cheap flight tickets. It does not own a nine-day Char Dham yatra leaving from Hubballi with meals arranged for elderly travellers.

  • “The departure city belongs in the title”

    Nobody searches Kashmir package. They search Kashmir package from Bengaluru, because the group and the train both start here.

  • “Your itinerary is the page”

    The day-by-day plan you type into WhatsApp fifty times a season is what would rank. It has never been put on the site.

What we do

What we deliver for travel agencies and tour operators.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A page for each trip you actually operate

    One page per signature departure, such as a nine-day Char Dham, a Kerala family package or a Ladakh group ride, instead of a destinations list nobody can book from.

    Result: A traveller lands on the trip, not on a brochure.

  2. The departure city in the title of every trip page

    Each package page titled with where the group leaves from and how many days it runs, so a search that names the city has something to match.

    Result: You appear for the search people actually type.

  3. Your WhatsApp itinerary turned into the page text

    The day-by-day plan you already send out, written up with hotels by name, meals, transfers and what is not included, as the body of the trip page.

    Result: The work you do fifty times a season gets published once.

  4. A page per visa destination you handle

    Visa type, processing time, passport validity and the documents needed for each country you sell, written plainly, because that search brings the nervous first-time traveller.

    Result: Somebody worried about a visa finds an agent, not a forum.

  5. Photographs from your own departures, with words around them

    Pictures of your own groups added to each trip page with the month, the group size and the hotel named, since a search engine cannot read a photograph.

    Result: Real trips show up instead of stock views of Switzerland.

  6. Search reporting by trip and season

    Which searches produced enquiries for each package and in which month, set against the baseline recorded before work began.

    Result: You learn which destination is worth a page and which is not.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Searches your buyers type

What a traveller types while a trip takes shape, and the page that answers it.

Kerala tour package from Bengaluru
A trip page. Give the departure city, the route, the stay and the inclusions, the group or private option, and the departure dates you actually operate.
Char Dham yatra package from Delhi
A pilgrimage page. Describe the route and the stops, the transport, the medical advice for altitude, and how permits and registration are handled, noting that rules change by season.
Dubai visa for Indian passport holders
A visa page. List the documents, who the page applies to, and the stages you handle, with the date it was checked. Tell the traveller to confirm the current rules with the embassy.
Europe group tour from Mumbai
A group departure page. State the countries, the number of days, the hotel category, the visa process and what is not included, such as lunches and optional tours.
Ladakh trip itinerary for family
An itinerary page. Show the day-by-day plan with acclimatisation days, the road conditions you plan for, and who joins the family as guide and driver.
corporate offsite in Goa for a team
A corporate page. List the venues, the activities and the arrangements for a company, such as group transfers and a meeting room, and what you need from the HR contact.

Who it is for

This is written for these travel agencies and tour operators.

  • Retail travel agencies selling domestic packages
  • Tour operators running their own group departures
  • International holiday and honeymoon specialists
  • Pilgrimage and yatra tour organisers
  • Air, rail and bus ticketing agents
  • Corporate travel and MICE agencies
  • Visa and travel documentation services
  • School and college educational tour operators
  • Local guides and sightseeing operators

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the search engine optimisation work runs

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we compete with MakeMyTrip on search?
Not on flights or hotel-only bookings, and there is no point trying. You can win the searches a portal cannot serve, such as a group yatra with meals arranged for elderly travellers, or Kerala for a family of twelve.
Do we need a website if the enquiries come on WhatsApp?
Yes, because a WhatsApp enquiry starts with a search. The family checks two or three agents before messaging, and the one with a page describing the trip is the one they message.
Should we publish a price for each package?
Publish a starting price per person with the departure date, what it includes and what does not. Prices change with season and availability, so date the figure. A traveller who can see a basis sends a more serious enquiry.
Do we write pages for destinations we arrange through partners?
Yes, but say who operates the service on the ground. Travellers trust an honest line about a local partner more than a claim that you do everything yourself. Only list a destination if you have really booked it for a traveller.
How do we stop people using our itinerary to book on their own?
Send a clear summary first and the detailed hotel-by-hotel plan once the traveller has confirmed interest or paid a small booking amount. Follow up within a day of sending any quote, because the traveller who hears back quickly rarely rebuilds the trip alone.
Should we list our packages on large travel portals?
It can help a tour operator fill group departures, but the portal owns the customer relationship and takes a share. We usually build direct enquiries and repeat business first, then decide on portals for specific departures.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for travel agencies and tour operators.

All articles

More for travel agencies and tour operators

Everything else we would do for you.

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Also for travel agencies and tour operators

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