Travel agencies and tour operators · Hospitality
Turn the itinerary you sent on WhatsApp into a booking, not a free plan for someone else.
A traveller can book a flight and a hotel on MakeMyTrip in five minutes, so an agency is rarely chosen for simple bookings anymore. It is chosen for trips that are hard to put together alone, like a family of twelve going to Kashmir or a Char Dham yatra for grandparents.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Travel agency marketing makes you the agent a family or company thinks of when a trip starts to take shape. Travel sales turns your quote into a paid booking before the traveller rebuilds it on MakeMyTrip. GullySales writes the pages for your signature trips and puts a WhatsApp follow-up routine around each holiday season.
Those enquiries arrive on WhatsApp, late at night. The agency that replies first with a clear itinerary gets the call back. The same itinerary, sent without a follow-up, becomes a free plan the traveller rebuilds online. A honeymoon abroad with a visa to sort, or an offsite for sixty people, goes the same way if nobody calls.
Last updated 5 Oct 2026.
How buyers decide
How travel agencies and tour operators are chosen.
Most leisure travellers start on Instagram and YouTube, saving reels of a destination months before they plan. When dates firm up, they ask friends who they travelled with and search for a package from their city. Then the same enquiry goes to three or four agencies on WhatsApp. The decision is made by the family together, often with an older relative who wants a trusted name for a pilgrimage or a first trip abroad.
The calendar drives demand. School summer holidays from April to June are the biggest season for family trips, with Diwali, Christmas and New Year close behind, and long weekends bring short-trip enquiries. Honeymoon enquiries follow the wedding muhurtham dates, pilgrimages cluster around the opening of Char Dham and Amarnath yatras, and corporate offsites and incentive trips follow the financial year. Ticketing clients, from small exporters to people who cannot use apps, come back whenever they travel.
What closes a booking is a quote the family can trust line by line. They compare hotels by name, meals, transfers, GST and, for international packages, the tax collected at source. The agency that explains why its price differs, and shows reviews from families who took that exact trip, often wins without being the cheapest.
The problem
What usually goes wrong for travel agencies and tour operators.
What owners tell us on the first call, in their words.
“We send detailed itineraries and never hear back”
A family asks for a Kerala package, we spend an hour building it, and they book the same hotels themselves without replying.
“Our quotes lose to cheaper ones that leave things out”
A competitor's price looks lower because it skips transfers and taxes, and the customer does not see that until it is too late.
“All our enquiries come in the same three months”
We are overwhelmed in April and May, then quiet for weeks, with no plan to fill the gaps.
“Past travellers book their next trip elsewhere”
A family who loved our Rajasthan tour goes to another agent for Goa the next year, because we never called.
“Our Instagram shows destinations, not our trips”
We repost stock views of Bali and Switzerland, and nothing shows that real families travelled with us.
“Corporate travel desks do not know we exist”
Nearby companies book offsites and employee travel through large agencies because nobody from our side ever met their admin team.
“Visa questions arrive after the booking and cause cancellations”
A traveller books an international package, then learns the visa takes longer than their dates allow.
What we do
What we do for travel agencies and tour operators.
Everything included for travel agencies and tour operators, and the result each part is there to produce.
Quote and itinerary template that explains itself
A clear format listing hotels by name, meals, transfers, sightseeing, GST and TCS where it applies, with what is not included stated plainly.
Result: Travellers can compare your quote fairly with a cheaper one that leaves things out.
WhatsApp enquiry and follow-up routine
A first reply within the hour, questions to qualify dates and budget, and follow-ups at set intervals after a quote is sent.
Result: Fewer itineraries turn into free plans for travellers who book elsewhere.
Pages for the trips you run best
A page for each signature package or destination, with the day-by-day plan, the season it suits and photographs from your own departures.
Result: A traveller searching for a Char Dham package from their city finds a page built for it.
Traveller photo and review routine
A request on the last day of each trip for photographs and a Google review, with consent to share them.
Result: Instagram and Maps show real families on your trips, which stock images cannot.
Past traveller calendar
A record of every traveller, their past trips and family occasions, used to send the next season's ideas before they start planning.
Result: Families come back to you before they start asking around.
Visa and document checklist per destination
A plain checklist of visa type, processing time, passport validity and documents for each international destination you sell, shared with the quote.
Result: Fewer bookings fall apart because of a visa surprise.
Report against the baseline
Enquiries by source and trip type, reply time, quotes to bookings, repeat travellers and referrals, reported against the figures recorded at the start.
Result: You can see which season, destination and source actually pays.
How the result is measured
- Enquiries by source and trip type
- Reply time on WhatsApp
- Quotes sent against bookings confirmed
- Repeat travellers and referrals
- Bookings by month against last year
- Reviews collected per departure
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for travel agencies and tour operators
Each has its own page: what it involves for travel agencies and tour operators, what you get, and what it is measured on.
- SEOBe found for the Char Dham package, not for cheap flight tickets.
- PPC adsBuy the searches a portal cannot serve, in the month people are planning.
- Lead generationStop the itinerary you sent at midnight becoming somebody else's booking.
- Digital marketingFill the monsoon gap that sits between the summer rush and Diwali.
- Reputation managementAnswer the review about a hotel you did not own, calmly and in public.
- Local SEOShow up when somebody searches for a travel agent near their own house.
- Social media marketingPost your own departures, not stock pictures of Switzerland.
- Content marketingAnswer the visa and budget questions a family asks before it asks you.
- Email marketingWrite to last year's travellers before they start asking around again.
Worth a page and a campaign of their own
Summer holiday family packages · Honeymoon packages, domestic and international · Char Dham and other pilgrimage yatras · Senior citizen group tours · Corporate offsites and incentive trips · Educational tours for schools and colleges · International packages with visa support · Flight, train and bus ticketing · Weekend and long weekend getaways · Destination wedding travel for guests
Priority campaigns
Campaigns for what travel agencies and tour operators most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Summer holiday early-planning campaign
Content and WhatsApp broadcasts to past travellers and school parent groups from January, featuring family packages with limited group departures.
Result: Bookings arrive earlier and the April rush is spread out.
Honeymoon campaign timed to wedding season
Honeymoon pages, reels from real couples who travelled with you, and outreach through wedding planners and photographers ahead of the muhurtham months.
Result: Couples find you while the wedding is still being planned.
Pilgrimage yatra campaign for senior citizens
Clear pages on fitness needs, medical support, accommodation and registration for yatras, reaching adult children who book for their parents.
Result: Families trust you with a trip where comfort and safety matter most.
Corporate offsite campaign in the off-season
Outreach to HR and admin teams of nearby companies with offsite packages for the quieter months, with a proposal format their finance teams accept.
Result: Quiet months fill with group business.
Educational tour campaign for schools
A safety-first proposal and itinerary pack for school principals and trip coordinators, with parent communication templates included.
Result: Schools see a partner who has thought about their responsibility for children.
Beyond search
Where we reach buyers of travel agencies and tour operators, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Wedding planners and photographers
We prepare a referral arrangement for honeymoon and guest travel with planners who meet couples months before the wedding.
Company HR and admin teams
We prepare an introduction and proposal pack for offsites, incentive trips and employee ticketing, for companies near your office.
Schools and college trip coordinators
We prepare an educational tour pack and follow-up for the teachers who plan annual trips.
Temples, community halls and senior citizen clubs
We prepare yatra information sessions and printed itineraries for groups that travel together for pilgrimages.
Hotels and local operators at your destinations
We prepare a partnership note for hotels and transport operators who could send return traffic or share group departures.
Who it is for
This is written for these travel agencies and tour operators.
- Retail travel agencies selling domestic packages
- Tour operators running their own group departures
- International holiday and honeymoon specialists
- Pilgrimage and yatra tour organisers
- Air, rail and bus ticketing agents
- Corporate travel and MICE agencies
- Visa and travel documentation services
- School and college educational tour operators
- Local guides and sightseeing operators
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for travel agencies and tour operators
- 1
Assess
We look at where enquiries come from, how fast you reply, how quotes are written and followed up, and how many travellers return.
- 2
Fix the quote and follow-up
A clear itinerary format and a WhatsApp routine, so each quote gets an answer, yes or no.
- 3
Show real trips
Pages for your signature packages and a routine for collecting traveller photographs and reviews.
- 4
Fill the calendar
Seasonal campaigns planned months ahead, plus corporate, school and pilgrimage outreach for the quieter periods.
- 5
Bring travellers back
A past traveller calendar and referral ask, so the family you took to Kerala asks you about Kashmir.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions travel agencies and tour operators ask before they call.
Not here? More answers, or ask on WhatsApp.
How do we stop people using our itinerary to book on their own?
Should we list our packages on large travel portals?
How should we show GST and TCS in our quotes?
Do reels really bring bookings?
Is IATA accreditation or Ministry of Tourism approval worth showing?
How do we handle a traveller unhappy with a hotel on the trip?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
Notes for owners
Read more about travel agencies and tour operators.
Part of Hospitality. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.