The guard at the gate decides which locksmith gets called.

1. A list of the gates, shops and desks that send work

   Security desks, hardware shops, electricians and estate agents in the localities you cover, with who has your number and who has sent you a job.

   Result: You know where your word of mouth actually comes from.

2. A card written for the register, not the pocket

   Something that sits in a guard's book and stays legible: name, number, the areas you reach at night, and the three kinds of work you do.

   Result: Your number is in the book when the resident asks.

3. An approach to the car key trade

   Dealers, garages and RTO agents contacted with what you can programme and cut, what you charge them, and how fast you reach their workshop.

   Result: Car key work arrives from people who see it every day.

4. A written commission arrangement where you pay one

   The amount, when it is due, and a clear statement that the customer's price is not raised to fund it, agreed with each referrer in advance.

   Result: Nobody haggles over a cut in front of the customer.

5. Referral source recorded on every job

   One field on the job sheet asking who sent them, filled at the gate, so the guard or the agent behind a run of work can be identified.

   Result: You can thank the people who are actually feeding you.

6. A thank you that goes out reliably

   A consistent gesture for a referrer once a job is completed and paid, decided in advance so it does not depend on who is in a good mood.

   Result: The people sending work keep sending it.

1. 01 · First

   Free audit call

   90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · After the call

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

4. 04 · After the baseline

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · As agreed

   Report against the baseline

   What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

6. 06 · At renewal

   Renew on the numbers

   The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every later report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No guarantees we cannot keep

  The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.