Air cargo agencies · Search engine optimisation
Rank where an exporter types the route and cargo, not only your company name.
SEO for an air cargo agency is the work of appearing when an exporter or forwarder searches for air freight from your city to a destination. GullySales works on route pages, cargo-type pages and technical basics, with no promise on rankings.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What search engine optimisation means
Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.
Last updated 18 Oct 2026.
For air cargo agencies
Where it usually goes wrong, and what we would do.
“Searches name a route and a commodity”
A shipper types something like air freight for flowers from Bengaluru to Dubai, with the cargo and the lane in one phrase. A site with only a services list and a head-office address has nothing that matches. A page per route and cargo type does.
“Two buyers search in two ways”
An exporter looks for an agent who can move a particular product. A forwarder looks for a handling partner at a particular airport. One home page cannot answer both, so the site needs separate paths with separate wording.
“Trust questions decide the click”
Between two similar results, the shipper opens the one that mentions cold handling, cut-off practice and documents. Thin pages that only claim reliability lose the click to a page that states what the desk actually does with a consignment.
What we do
What we deliver for air cargo agencies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Route and cargo page plan
A map of which route and cargo-type pairs deserve their own page, built from what your desk actually books.
Result: A written plan lists every page and the search phrase it serves.
Cargo-type pages
Pages for perishables, pharma, garments, electronics and dangerous goods, each setting out handling, documents and cut-offs.
Result: Each cargo type has one page that answers its own shipper questions.
Airport pages
A page for each cargo terminal you book from, covering access, cut-off practice and destinations asked for.
Result: A search naming your airport finds a page written for it.
Technical clean-up
Titles, headings, page speed on mobile, sitemap and internal links reviewed and corrected.
Result: The site passes a crawl check with a list of what changed.
Search tracking
A record of the phrases shippers use to reach you and the pages they land on.
Result: You can read which route and cargo searches bring enquiries.
How the result is measured
- Ranking positions
- Organic traffic
- Enquiries from organic search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these air cargo agencies.
- IATA cargo sales agents handling export and import
- General sales agents representing airlines
- Freight forwarders that consolidate air cargo
- Perishable specialists for flowers, vegetables, fruit and fish
- Pharma and healthcare cargo handlers
- Garment and fashion express exporters
- Electronics and e-commerce air freight agents
- Courier-linked and express air cargo agents
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the search engine optimisation work runs
- 1
Audit and baseline
We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.
- 2
Decide what to rank for
We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.
- 3
Fix the foundations
Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.
- 4
Build the pages
A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.
- 5
Publish and earn mentions
Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.
- 6
Measure, report, adjust
At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you guarantee a first-page ranking?
Do we need a page for every destination?
Should rates appear on these pages?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for air cargo agencies
Everything else we would do for you.
Closest to this: search and visibility
Also for air cargo agencies
Or start from the overview: sales and marketing for air cargo agencies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.