Air cargo agencies · Logistics
Be the agent who picks up when a perishable consignment has a cut-off in four hours.
A flower exporter near Hosur has a consignment of cut roses and a flight out of Bengaluru that night. The cut-off is at four. The exporter rings the agent used last month, and if the phone rings out, the next name on the list gets the call. Your name stays on that list only if you picked up the last time.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
An air cargo agency books space on airlines for shippers, prepares air waybills and arranges handling, as an IATA agent or a general sales agent for carriers. Marketing puts your name in front of exporters of perishables, pharma, garments and electronics before the rush call. Sales turns that call into a rate agreement.
Air cargo is sold on speed of reply and reliability on the day, and then on rate. Behind each call there is a buyer who judges you by whether space was real, the paperwork was right and the shipment arrived in condition. The marketing work is to be the agent on that list, and the sales work is to make the third call a regular one.
Last updated 18 Oct 2026.
How buyers decide
How air cargo agencies are chosen.
Shippers choose on whether you can confirm space on the right flight, the all-in rate per kilo, handling at origin and destination, and cut-off times. For perishables and pharma, they ask about cold handling and whether you know the airline's rules for temperature and declaration. For dangerous goods, they ask whether you hold the right staff and process, and the rules sit with the airline, regulator and your own DGR-trained team.
The decision lies with the export manager or owner. Where a freight forwarder books the space, the forwarder is your customer instead. A shipper who keeps two or three agents on file sends each consignment to whoever answers first with confirmed space.
The problem
What usually goes wrong for air cargo agencies.
What owners tell us on the first call, in their words.
“We are the third call, not the first”
Shippers keep a list of agents and call down it, so our share depends on who happens to be reachable.
“Rates and space change daily”
A buyer wants a number now and we need the cargo details first, which slows the first reply.
“We look like every other agent online”
Our website lists services and an address, with nothing that tells a pharma exporter we know their handling needs.
“Perishable and pharma shippers do not trust newcomers”
Cargo that spoils is a loss nobody forgets, so first-time shippers hold back.
“Paperwork errors cost the relationship”
A wrong air waybill detail or a missing document delays a shipment and the shipper blames us.
“Airline changes leave us exposed”
Capacity shifts, schedule changes and embargoes arrive suddenly, and customers hear late.
What we do
What we do for air cargo agencies.
Everything included for air cargo agencies.
Cargo-type pages
Perishables, pharma, garments, electronics and dangerous goods each get a page that sets out the handling, documents and cut-offs a shipper meets.
An urgent booking path
Every page carries click-to-call and WhatsApp, beside a short form that asks for commodity, weight, destination and flight date.
Airport and route pages
One page per cargo terminal you book from, whether Bengaluru, Chennai, Hyderabad, Mumbai or Delhi, with the destinations your shippers ask for from it.
Google Business Profile for each office
Profiles for your offices near the cargo complexes, with hours, phone numbers and photos of the approach road to the cargo complex.
A regular-shipper programme
A short document for repeat exporters about how rate agreements, booking windows and escalation work.
How the result is measured
- Urgent enquiries answered with confirmed space before the flight cut-off
- Calls and WhatsApp messages on the booking desk, by source
- New shippers booking at least once
- Shippers booking more than once
- Forwarders sending cargo to you
- Enquiries lost to a competitor, with the reason given
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for air cargo agencies
Each has its own page: what it involves for air cargo agencies, what you get, and what it is measured on.
- Lead generationFind the exporters and forwarders who ship by air from your airport and need an agent.
- SEORank where an exporter types the route and cargo, not only your company name.
- Local SEOBe the agent a driver and a shipper find on the map when the cargo complex is near.
- Social media marketingShow shippers how a consignment moves, so your name is known before the rush call.
- Content marketingWrite the guides a first-time exporter reads before choosing who books the flight.
- Buyer personasKnow who actually books the flight, and what each one fears about the consignment.
- CRMKeep one record of each shipper, with the cargo they send and the flights they asked for.
- Follow-up systemsMake sure a shipper who flew once is asked about the next flight by name.
- WhatsApp marketingTake the four quote facts on WhatsApp, so the desk can confirm space before cut-off.
- Digital marketingPut search, profile, WhatsApp and outreach behind one plan for the booking desk.
- WebsiteBuild a site where a shipper near the cut-off finds the number and the four facts in one tap.
Worth a page and a campaign of their own
Export bookings from the nearest airport · Perishable cargo with cold handling · Pharma and temperature-sensitive consignments · Garment and sample cargo on tight deadlines · Import clearance coordination with customs brokers · Dangerous goods with the right declarations · Charters and outsize cargo · Regular shipper rate agreements
Priority campaigns
Campaigns for what air cargo agencies most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Perishables season campaign
Rose growers, mango packhouses and fish exporters each peak at their own time of year. The campaign is timed to the produce of your region and explains handling to the people who book its freight.
Pharma shipper outreach
Pharma exporters and their logistics managers hear from you directly, pointed to a page on how temperature declarations and documents are handled.
Search ads for air freight from your city
Ads on searches such as air cargo from Bengaluru to Dubai or export air freight agent, linked to cargo-type pages.
Forwarder and CHA introductions
A pack for forwarders and customs brokers who need an air partner at your airport.
Beyond search
Where we reach buyers of air cargo agencies, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Exporters in produce and pharma belts
A list of flower growers, fruit exporters and pharma units around your airport, each with the person who books freight.
Forwarders and customs brokers
A forwarder with a consignment it cannot place needs an air partner it can phone. The pack tells it your airport, cut-offs and cargo types.
Airlines' cargo sales teams
A short note on the cargo types and routes you handle goes to the local cargo sales desk of each airline you book with.
Export promotion bodies
Export promotion councils and trade associations run sessions for exporters. A talk on cut-offs and air waybill documents suits that room.
Who it is for
This is written for these air cargo agencies.
- IATA cargo sales agents handling export and import
- General sales agents representing airlines
- Freight forwarders that consolidate air cargo
- Perishable specialists for flowers, vegetables, fruit and fish
- Pharma and healthcare cargo handlers
- Garment and fashion express exporters
- Electronics and e-commerce air freight agents
- Courier-linked and express air cargo agents
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for air cargo agencies
- 1
Sit with the desk
A seat at your booking desk, listening to live calls, shows what shippers ask and how replies go out.
- 2
Decide the cargo types
Together we pick the cargo types and routes to lead with and the ones to leave for referrals.
- 3
Build the pages and call paths
The cargo pages, enquiry form and call and WhatsApp routes get written, and your DGR and operations staff check the wording.
- 4
Reach the shippers
Search ads, profile updates and direct outreach go out, and each enquiry is logged against its source.
- 5
Read the repeat bookings
Together we look at which new shippers booked again and which enquiries fell away, and change the pages to suit.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions air cargo agencies ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we publish air freight rates?
How do we show we can handle perishables or pharma?
Should we advertise on Google or work through forwarders?
Do you handle dangerous goods content?
Can you improve our reply time?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Logistics. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.