Air cargo agencies · Follow up systems
Make sure a shipper who flew once is asked about the next flight by name.
A follow-up system for an air cargo agency is the set of prompts, messages and calls that bring a shipper back after a quote or a first consignment. GullySales designs the routine and the wording, and the desk owns who does what.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What follow up systems means
A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.
Last updated 18 Oct 2026.
For air cargo agencies
Where it usually goes wrong, and what we would do.
“The first consignment decides the relationship”
A new shipper judges the agent on that one flight: was space real, were the documents right, did the cargo arrive in condition. A call after delivery shows care and gives a chance to fix a problem before it becomes the story the shipper tells.
“Quotes go cold without a reason”
A shipper given a rate and no further contact books elsewhere when the next flight arrives. A single question the day after, asking whether the cargo moved and what stopped it, turns silence into information the desk can use.
“Seasonal shippers disappear and return”
A grower who ships in one season is quiet for the rest of the year. A note before the season, referring to last year's route and cargo, reaches that shipper at the moment they begin to choose an agent again.
What we do
What we deliver for air cargo agencies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Post-booking check
A script for a call or message after the cargo is delivered, asking about condition, documents and timing.
Result: Each first consignment gets a documented check.
Quote chaser
A prompt tied to every open quote, with suggested wording asking whether the cargo moved.
Result: Open quotes reach the person responsible, not an empty inbox.
Pre-season note
A message to seasonal shippers ahead of their peak, referring to their earlier shipments.
Result: Seasonal shippers hear from you before they pick an agent.
Lost-enquiry log
A record of why an enquiry did not become a booking, as told by the shipper.
Result: The desk can read patterns in lost bookings.
Ownership rules
A written note on who follows up which shipper and what to do when that person is away.
Result: Every shipper has a named person responsible.
How the result is measured
- Follow-up completion rate
- Average number of follow-ups before close
- Enquiries closed after repeat follow-up
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these air cargo agencies.
- IATA cargo sales agents handling export and import
- General sales agents representing airlines
- Freight forwarders that consolidate air cargo
- Perishable specialists for flowers, vegetables, fruit and fish
- Pharma and healthcare cargo handlers
- Garment and fashion express exporters
- Electronics and e-commerce air freight agents
- Courier-linked and express air cargo agents
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the follow up systems work runs
- 1
Measure today's reply time
From last month's enquiries, we measure how long each waited for a first reply and how many follow-ups it got.
- 2
Agree targets and the sequence
We set reply targets and the follow-up sequence with your team, based on its real hours and workload.
- 3
Set up templates, tasks and ownership
Templates, first-call questions, CRM tasks and named owners go live, with cover for leave and weekends.
- 4
Track and adjust every month
Reply time and follow-up completion are reported against the baseline, and the routine is changed where it is not kept.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How frequently should we contact a shipper?
What if the shipper is unhappy after a flight?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
More for air cargo agencies
Everything else we would do for you.
Closest to this: leads and follow-up
Also for air cargo agencies
Or start from the overview: sales and marketing for air cargo agencies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.