Air cargo agencies · CRM
Keep one record of each shipper, with the cargo they send and the flights they asked for.
A CRM for an air cargo agency holds every shipper and forwarder with the cargo types, routes, past bookings and open quotes against each name. GullySales sets up the fields and the habits so the desk uses it on a busy day.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 18 Oct 2026.
For air cargo agencies
Where it usually goes wrong, and what we would do.
“Rate quotes vanish into phone calls”
A quote given by phone at the cut-off is not written anywhere. Next week the shipper asks about it and nobody on the desk remembers the figure. A record of each quote, with cargo details, gives the desk something to work from.
“The record must fit a rush booking”
A system that asks for a long list of fields will be skipped when a flight closes in hours. The useful record asks for the four quote facts, the contact and the outcome, and fills the rest in later.
“Repeat shippers need a different view”
A shipper who books every flowering season should show last season's cargo, route and rate when the new season begins. Without that history, the desk treats a regular as a stranger and loses the advantage of having handled the cargo before.
What we do
What we deliver for air cargo agencies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Field design
A short list of fields: shipper, contact, cargo type, route, flight date, quote given, outcome, source.
Result: The record fits on one screen and takes little time to fill.
Pipeline stages
Stages from enquiry to quoted, booked, flown and repeat, with a clear meaning for each.
Result: Everyone on the desk reads the stages the same way.
Import of existing contacts
Your current shipper and forwarder contacts moved from sheets, phones and email into one place.
Result: The desk works from a single list.
Reminders on open quotes
A prompt for the owner of a quote to ask the shipper whether the cargo moved.
Result: No open quote sits without a person asked to follow it.
Desk training
A short practical session on logging a call while it is happening.
Result: Staff can log a live enquiry without delaying the reply.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these air cargo agencies.
- IATA cargo sales agents handling export and import
- General sales agents representing airlines
- Freight forwarders that consolidate air cargo
- Perishable specialists for flowers, vegetables, fruit and fish
- Pharma and healthcare cargo handlers
- Garment and fashion express exporters
- Electronics and e-commerce air freight agents
- Courier-linked and express air cargo agents
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which CRM should an agency use?
Can the CRM link to airline booking systems?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for air cargo agencies
Everything else we would do for you.
Closest to this: leads and follow-up
Also for air cargo agencies
Or start from the overview: sales and marketing for air cargo agencies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.