Air cargo agencies · Lead generation
Find the exporters and forwarders who ship by air from your airport and need an agent.
Lead generation for an air cargo agency means finding the shippers and forwarders who move freight by air from your airport, before they have a consignment waiting. GullySales works on the lists, pages and enquiry routes that put your desk in front of them.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026.
For air cargo agencies
Where it usually goes wrong, and what we would do.
“The buyer is already on someone's list”
An exporter with a regular air consignment already has an agent. A lead worth chasing is the shipper whose agent missed a call, or whose volume has outgrown that agent. Finding that shipper means knowing the produce and pharma belts around your airport, not buying a generic list.
“Forwarders are leads as well as competitors”
A forwarder with a booking it cannot place at its own airport needs a partner it can phone. That lead does not search Google. It arrives through a CHA, an airline cargo desk or a name remembered from a past job, so outreach has to reach those people directly.
“An enquiry without cargo details is half a lead”
A caller who says only that they need space has not yet given commodity, weight, destination or flight date. A lead sheet that records these four facts at the first touch lets the desk quote at once and shows which enquiries were real.
What we do
What we deliver for air cargo agencies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Shipper target list
A list of exporters of flowers, fruit, pharma, garments and electronics around your airport, with the person who books freight.
Result: The desk holds a named list by cargo type, not a general directory.
Forwarder and CHA partner list
Forwarders and customs brokers who book air space at your terminal, with the routes each one uses.
Result: Partners are listed by route, so outreach matches what each one ships.
Four-fact enquiry sheet
A single record asking commodity, weight, destination and flight date, used by phone, WhatsApp and form alike.
Result: Every enquiry carries the same four facts before a quote goes out.
Source tag on every enquiry
Each enquiry is logged against where it came from, whether search, a forwarder, an airline desk or a repeat shipper.
Result: You can see which channel brought a shipper who booked again.
First-booking follow-up
A short routine for the days after a new shipper's first consignment, to learn whether the shipment went well and when the next one is due.
Result: A new shipper is asked about the next flight, not left to forget you.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these air cargo agencies.
- IATA cargo sales agents handling export and import
- General sales agents representing airlines
- Freight forwarders that consolidate air cargo
- Perishable specialists for flowers, vegetables, fruit and fish
- Pharma and healthcare cargo handlers
- Garment and fashion express exporters
- Electronics and e-commerce air freight agents
- Courier-linked and express air cargo agents
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from advertising?
Which cargo type should lead the effort?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for air cargo agencies
Everything else we would do for you.
Closest to this: leads and follow-up
Also for air cargo agencies
Or start from the overview: sales and marketing for air cargo agencies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.