Air cargo agencies · Social media
Show shippers how a consignment moves, so your name is known before the rush call.
Social media for an air cargo agency means short, plain posts that show handling, documents and cut-off practice to the people who book freight. GullySales plans the posts and the channels, and your operations staff check each one.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For air cargo agencies
Where it usually goes wrong, and what we would do.
“Shippers look for proof of handling”
An exporter of fresh produce or pharma wants to see that cargo is handled with care. A photograph of cold storage at the terminal or a document checklist says more than a slogan, and costs the desk little to supply.
“LinkedIn reaches the logistics manager”
The person who books freight at a mid-sized exporter or forwarder is more likely to read LinkedIn than a consumer channel. Posts about route changes, document errors and seasonal peaks suit that reader and that platform.
“An empty page after an enquiry loses trust”
A shipper who hears your name checks the page. If the last post is stale or irrelevant, the agency looks inactive. A small, steady record of real work serves better than bursts of generic posts.
What we do
What we deliver for air cargo agencies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Channel choice
A decision on which channels to use, LinkedIn for logistics buyers and a WhatsApp channel for repeat shippers.
Result: A written plan names each channel and who it is for.
Post themes tied to the desk
Themes drawn from real work: documents, cut-offs, cold handling, airline schedule changes, seasonal peaks.
Result: The desk can see where each post idea comes from.
Photo and caption routine
A simple way for staff to send terminal photos with a line of context, which GullySales turns into posts.
Result: Staff send material from the floor and approve the final wording.
Approval step for sensitive posts
Anything touching dangerous goods, temperature declarations or airline rules goes to your trained staff before posting.
Result: No post on handling rules goes out unchecked.
Link back to cargo pages
Each post points to the cargo-type or airport page that answers the same question.
Result: A reader who clicks lands on the matching page.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these air cargo agencies.
- IATA cargo sales agents handling export and import
- General sales agents representing airlines
- Freight forwarders that consolidate air cargo
- Perishable specialists for flowers, vegetables, fruit and fish
- Pharma and healthcare cargo handlers
- Garment and fashion express exporters
- Electronics and e-commerce air freight agents
- Courier-linked and express air cargo agents
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Who should be shown in photos?
Will social posts bring bookings directly?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for air cargo agencies
Everything else we would do for you.
Closest to this: content and social
Also for air cargo agencies
Or start from the overview: sales and marketing for air cargo agencies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.