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Air cargo agencies · WhatsApp marketing

Take the four quote facts on WhatsApp, so the desk can confirm space before cut-off.

WhatsApp marketing for an air cargo agency means using the app shippers already use to receive enquiries, documents and updates, within the platform's rules. GullySales sets up the business number, the message flow and the hand-off to your desk.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 18 Oct 2026.

For air cargo agencies

Where it usually goes wrong, and what we would do.

  • “Shippers send photographs and documents by WhatsApp”

    An exporter sends a packing list, a label photo or an invoice on WhatsApp because it is simpler than email. A desk that insists on email loses the moment. A desk that reads the chat and records it in the enquiry record keeps both.

  • “A personal number is a single point of failure”

    When enquiries land on one staff member's phone, a leave day or a lost phone stops the booking. A business number with shared access and a named responder keeps the desk reachable without relying on one person.

  • “Updates matter after the booking”

    A shipper wants to know the flight is confirmed, the cargo is accepted and the air waybill is issued. Short status messages sent on the same thread answer the questions the shipper would otherwise phone to ask.

What we do

What we deliver for air cargo agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Business number setup

    A WhatsApp Business number with a profile, hours and a catalogue of cargo types you handle.

    Result: Shippers find one verified-looking number with clear details.

  2. Four-fact auto-prompt

    A first reply that asks for commodity, weight, destination and flight date.

    Result: Every chat begins with the facts needed to quote.

  3. Shared inbox access

    A shared tool so more than one staff member can respond, with a named owner per chat.

    Result: An enquiry is not stranded on one phone.

  4. Status message templates

    Approved wording for booking confirmed, cargo accepted and documents issued.

    Result: Shippers get consistent updates in the same thread.

  5. Consent and list rules

    A record of who agreed to receive messages, and a check against the platform's current rules.

    Result: Broadcasts go only to shippers who opted in.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these air cargo agencies.

  • IATA cargo sales agents handling export and import
  • General sales agents representing airlines
  • Freight forwarders that consolidate air cargo
  • Perishable specialists for flowers, vegetables, fruit and fish
  • Pharma and healthcare cargo handlers
  • Garment and fashion express exporters
  • Electronics and e-commerce air freight agents
  • Courier-linked and express air cargo agents

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we send offers to all shippers?
Only to people who agreed to receive messages, and within the platform's current rules, which we check before any broadcast. Unwanted messages risk the number, so keep the list to those who opted in.
Should we use WhatsApp for rates?
You may send a quote on WhatsApp for a specific consignment. Do not circulate a standing rate as a broadcast, since space and fuel change and a stale figure creates disputes.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.