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PCB assembly companies · Follow up systems

Chase the quote, the first article and the second lot on purpose.

A follow-up system for a PCB assembly company is the set of dated steps after a BOM is quoted, after a first lot is delivered and before a reorder is due. GullySales writes the steps, the wording and the reminders so that follow-up does not depend on one person's memory.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electrical equipment manufacturers at work in India

What follow up systems means

A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.

Also for PCB assembly companies

Sales and marketing for PCB assembly companies, the overview.

Last updated 18 Oct 2026.

For PCB assembly companies

Where it usually goes wrong, and what we would do.

  • “A quote goes silent for good reasons and bad ones”

    The buyer may be waiting on funding, comparing three shops or has simply stopped replying. A polite question about where the project stands separates the live from the dead. Without it, the estimator never knows.

  • “The first article is the best time to ask for the next”

    When a buyer receives working boards, the buyer is ready to talk about the next lot. A call at that point, asking how the boards performed and when the next lot is planned, produces a date to record.

  • “Quality complaints are a follow-up too”

    A rejected board handled promptly and clearly can keep a customer. One ignored loses them. A system that logs the complaint, the response and the closing note gives the buyer confidence.

  • “Dormant customers are cheaper to reach than new ones”

    A customer who built a lot a while ago and then went quiet still knows your work. A short, specific message about a capability that has changed is a fair reason to reopen the talk.

What we do

What we deliver for PCB assembly companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Follow-up steps for each stage

    What is sent or asked after the quote, after the first article, after delivery and before the expected reorder date.

    Result: Each stage has a defined next action and an owner.

  2. Message scripts

    Short messages for email and WhatsApp that ask a real question and avoid pressure.

    Result: The sales person starts from a tested wording.

  3. Reminder set-up

    Reminders in the CRM tied to quote dates and reorder dates.

    Result: The account owner sees each due follow-up on the day.

  4. Complaint log

    A record of each quality complaint, the response and the date closed.

    Result: You can show a customer how a complaint was handled.

  5. Dormant customer list

    Customers with no order for a while, with a reason to contact each.

    Result: You hold a list of named customers to reopen.

How the result is measured

  • Follow-up completion rate
  • Average number of follow-ups before close
  • Enquiries closed after repeat follow-up

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full lead response and follow-up page

Who it is for

This is written for these PCB assembly companies.

  • Prototype and low-volume SMT assembly shops for startups
  • Turnkey assemblers who source components for OEMs
  • Consigned-parts assembly for brands that buy their own components
  • High-mix, low-volume lines for industrial and medical electronics
  • Automotive and EV electronics assemblers
  • Box-build and final assembly providers with enclosure and harness work
  • Contract manufacturers for consumer and IoT products
  • Rework and repair houses for expensive boards

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the follow up systems work runs

  1. 1

    Measure today's reply time

    From last month's enquiries, we measure how long each waited for a first reply and how many follow-ups it got.

  2. 2

    Agree targets and the sequence

    We set reply targets and the follow-up sequence with your team, based on its real hours and workload.

  3. 3

    Set up templates, tasks and ownership

    Templates, first-call questions, CRM tasks and named owners go live, with cover for leave and weekends.

  4. 4

    Track and adjust every month

    Reply time and follow-up completion are reported against the baseline, and the routine is changed where it is not kept.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
When does follow-up become too much?
Stop when the buyer says no or the project has plainly ended. Between those points, each message should add something, such as an answer or a new option. Repeating the same question is the mistake.
Should follow-up go by email or WhatsApp?
Use the channel the buyer used to send the BOM. Engineers differ: some prefer email for files and WhatsApp for quick questions. Follow their lead and keep a copy of any WhatsApp exchange in the record.
What do we say to a buyer who chose a cheaper shop?
Thank them, ask what decided it, and note the answer. Leave the door open for the next board. The reason given is useful data for how you quote the next one.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for PCB assembly companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for PCB assembly companies

Or start from the overview: sales and marketing for PCB assembly companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need