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PCB assembly companies · Digital marketing

Put the site, search, LinkedIn and follow-up on one plan built around the BOM.

Digital marketing for a PCB assembly company joins the website, search, LinkedIn, marketplace listings and follow-up into one path from a searching engineer to a quoted BOM. GullySales chooses which pieces matter for your line and builds them in order.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electrical equipment manufacturers at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Last updated 18 Oct 2026.

For PCB assembly companies

Where it usually goes wrong, and what we would do.

  • “Channels work only when they end at the same form”

    A search visit, a LinkedIn post and an IndiaMART listing each send a buyer somewhere different. If none of them lands on a clear BOM intake, the effort leaks. One destination, one set of questions.

  • “Paid search suits a narrow set of terms”

    Searches for small-lot SMT assembly or turnkey boards are specific enough to test. Broad terms bring component sellers and students. Start with a few exact terms and check the platform's current rules and costs.

  • “Marketplace listings need a sort”

    IndiaMART brings volume and uneven quality. Treat it as one source among several, with a rule that routes complete requests to the estimator first and sends the rest a polite request for files.

  • “Measurement has to reach the order”

    Counting visits tells little. The useful count runs from the source, through BOM received and quoted, to order. Without that chain, you cannot tell a channel that works from one that is only busy.

What we do

What we deliver for PCB assembly companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. One-page plan for the line

    The buyers you want, the channels chosen for each and the order of work.

    Result: The plan names what is being done first and what is deliberately left.

  2. Website and form fixed first

    The capability pages and the BOM intake form put in order before spending on reach.

    Result: Visitors from any channel arrive at a page that can take a BOM.

  3. Search and LinkedIn set-up

    Search terms, pages and professional profiles aligned with the plan.

    Result: Your profiles and pages describe the same line.

  4. Marketplace handling

    Listings tidied and a routing rule for incoming requests.

    Result: Complete BOM requests are visible to the estimator at once.

  5. Source-to-order tracker

    A record that follows each enquiry from channel to quote to order.

    Result: You see which channels produced orders, not only visits.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these PCB assembly companies.

  • Prototype and low-volume SMT assembly shops for startups
  • Turnkey assemblers who source components for OEMs
  • Consigned-parts assembly for brands that buy their own components
  • High-mix, low-volume lines for industrial and medical electronics
  • Automotive and EV electronics assemblers
  • Box-build and final assembly providers with enclosure and harness work
  • Contract manufacturers for consumer and IoT products
  • Rework and repair houses for expensive boards

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Where should a small shop start?
With the website and the BOM form, then search. Spending on reach before those are ready sends buyers to a page that cannot convert them. GullySales works in that order.
Do we need paid ads?
Not necessarily. Paid search can test demand for a specific service. It is worth running only when the page and the follow-up are in place, and when you can read the outcome in the tracker.
How do we compare agencies?
Ask what each one will measure, whether they understand BOMs and quoting, and whether the report reaches orders. A report that ends at clicks does not tell you whether the work paid.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.