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Industrial repair and maintenance companies · CRM

Know which plant owns which machine and when its next service is due.

A CRM for an industrial repair company is one record of every plant, machine, job card, quotation and AMC date, so nothing depends on one person's memory. It replaces diaries, WhatsApp scrolling and loose job cards. GullySales sets up the fields, the follow-up dates and the reports, and trains your team to use them.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for CRM implementation and customisation

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for industrial repair and maintenance companies

Sales and marketing for industrial repair and maintenance companies, the overview.

Last updated 11 Oct 2026.

For industrial repair and maintenance companies

Where it usually goes wrong, and what we would do.

  • “Job cards live in a drawer”

    Paper job cards hold the history of each machine, but nobody can search them when a plant calls about a repeat fault.

  • “The plant has many contacts”

    The maintenance head calls, the purchase officer approves and the accounts team pays, and the record shows only one of them.

  • “AMC dates sit in a diary”

    A diary entry for a contract ends when the person who wrote it leaves, so the renewal is lost with him.

What we do

What we deliver for industrial repair and maintenance companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Plant and machine records

    A record per plant listing machines, makes, serial numbers, locations and contacts, so a returning fault is linked to its past repairs.

    Result: A technician sees the history before he reaches the plant.

  2. Job card and quotation log

    Each job card and quotation entered with date, value, status and the person responsible, in the format your plant customers already use.

    Result: Quotes are tracked to a win or a loss.

  3. AMC calendar with renewal alerts

    Contract start and end dates, visit dates and the person who calls before each expiry, with a reminder that does not depend on a diary.

    Result: Renewals are followed up before the date, not after.

  4. Follow-up tasks for every open quote

    A task and a due date on each open quotation, assigned to a named person, with a note field for what the plant said.

    Result: A quote does not age in silence.

  5. Team training on a few habits

    A short session on the three entries every technician and coordinator must make, with a check against real job cards.

    Result: The record reflects the work, not only what the owner remembers.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

What to record, and when

Record these six things for every plant, from the first call to the renewal.

Plant, contact and role
At the first call, note the plant, the person, his role and a second contact such as the purchase officer. Add the machine, make and nameplate serial number at the first visit.
Fault, work done and parts used
Write what you found and replaced on the job card and copy it to the record. The next technician and the quotation team both need this.
Quotation value, date and next follow-up
Enter the amount, the date sent and a call date. A quote with no call date is a quote that will be forgotten.
Outcome and reason
Record won, lost or waiting, and why. A lost job because of a lower price from a nearby workshop tells you something different from a delayed purchase order.
AMC start, end and visit dates
Enter all three, and set a call at least a few weeks before the end date. The call is the renewal conversation.
Do you need software yet?
If you have fewer than a few dozen plants and one coordinator, a shared sheet with fixed columns is enough. Move when two people need the same record at the same time.

Who it is for

This is written for these industrial repair and maintenance companies.

  • Electric motor rewinding and repair shops
  • Pump, gearbox and compressor overhaul workshops
  • Hydraulic and pneumatic repair companies
  • CNC and machine tool service companies
  • Electrical panel, drive and automation service teams
  • Diesel generator and transformer maintenance firms
  • Crane, hoist and material-handling service companies
  • Shutdown and plant maintenance contractors

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the CRM work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is a spreadsheet enough for us?
For a small team with few plants, yes, if everyone fills the same columns. It breaks when two people edit it or when follow-up dates need reminders. Move to a CRM when quotes are being lost between people.
Our technicians will not update anything. What then?
Make the entry short: plant, machine, what was done and the next date. Let them send it by WhatsApp to a coordinator who enters it. Tie follow-ups to the record, so the entry visibly brings in work.
Can we record WhatsApp conversations?
Save the key details to the plant record, such as the fault, the quotation and the decision. Copying whole chats makes the record unreadable. Ask contacts before you store or share their messages.
Who owns the data if we change CRM?
You do. Choose a system that exports your plants, machines, jobs and notes in a standard format. Ask for that in writing before you sign, and keep a copy yourself.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for industrial repair and maintenance companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for industrial repair and maintenance companies

Or start from the overview: sales and marketing for industrial repair and maintenance companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need