Skip to content
GullySales
GullySales
Tell us what you need

Medical device manufacturers · CRM

One hospital is three contacts, a serial number and a service history.

A CRM for a device manufacturer is an installed-base register with a sales pipeline attached: the institution, the people in it, the configuration you supplied, the warranty and contract dates, the distributor's territory and every service call. GullySales agrees those fields and gets the field team filling them.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of medical device manufacturers at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for medical device manufacturers

Sales and marketing for medical device manufacturers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For medical device manufacturers

Where it usually goes wrong, and what we would do.

  • “A hospital is three people and the record needs all of them”

    The department head who wants the device, the biomedical engineer who checks it and the purchase officer who signs. A record with one name means the day that person moves to another hospital you have lost the account and gained nothing.

  • “Service history and the sales pipeline belong in one place”

    A complaint about a slow spare part reaches the tender committee before it reaches you. If the person quoting cannot see what your service side has been doing at that hospital, he walks into the meeting blind.

  • “Distributor territory has to be a field, not an understanding”

    Two distributors quoting one hospital two different prices happens because nobody wrote down who owns the account. Record the institution against a territory and the argument stops being yours to referee.

What we do

What we deliver for medical device manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Institution records with all three roles held

    Department head, biomedical engineer and purchase officer stored against the hospital, each with their own contact and history.

    Result: A transfer or a resignation does not erase the account.

  2. An installed-base register with serial numbers

    Device, configuration, serial number, commissioning date, warranty expiry and contract status recorded against every site.

    Result: Anyone can see what you have running and where.

  3. Service calls logged against the same record

    Complaints, spare part requests, engineer visits and resolution recorded where the sales team can read them before quoting again.

    Result: You go into a renewal knowing what the customer knows.

  4. Distributor and territory as required fields

    Each institution tied to one distributor and territory, with head office able to see the pipeline underneath each of them.

    Result: Two of your own people stop competing for one hospital.

  5. Tender references carried on the account

    Notice number, submission date, documents lodged and the outcome stored with the institution rather than in a separate folder.

    Result: The next bid to that hospital starts from what happened last time.

  6. A short updating routine the field team can keep

    An agreed minimum each engineer and sales person fills in after a visit, checked in the review rather than assumed.

    Result: The record is current enough to make a decision on.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

What to record, and when

What a medical device manufacturer should record about every hospital enquiry and every unit supplied, and whether software is needed yet.

Who asked and who has seen it working
Record the clinician who asked, the biomedical engineer and the purchase officer as separate names, and mark which of them has watched the device run. An unseen device rarely reaches a purchase order.
Direct, distributor or export agent
Note how the enquiry arrived and the distributor's territory. Without it you cannot see which distributor is sitting on a hospital you could serve directly.
Demonstration given and what was asked next
Log the date, the unit used and who attended, then what they asked for: a trial period, a price against a specification or a reference site. Set the next step before the team leaves.
Model, serial number or lot, warranty end
Record model and configuration with the serial number, or the batch and lot for disposables and kits, plus warranty end and service contract. If a safety question arises you can see which hospitals hold the affected units.
Reason an enquiry was lost
Mark price, an installed rival brand, a tender specification you could not meet, or no decision. Specification losses show which product page or datasheet needs work.
Do you need software yet?
A sheet will do for a handful of hospitals and one salesperson. Move to a CRM when distributors, service engineers and sales all need the same hospital and serial-number information, and a lookup takes a phone call.

Who it is for

This is written for these medical device manufacturers.

  • Diagnostic equipment manufacturers
  • Surgical instrument manufacturers
  • Hospital furniture and equipment makers
  • Disposable and consumable device manufacturers
  • Implant and orthopaedic device makers
  • Home healthcare device manufacturers
  • In-vitro diagnostic kit manufacturers
  • Export-focused medical device units

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the crm work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Our distributors will not share their hospital contacts. What then?
Record what you can see and be straight about the gap. The installations, the serial numbers, the service calls and the consumable reorders are yours whatever the distributor says, and they tell you most of what you need. Ask for contact detail as part of the distributor agreement rather than as a favour.
Should regulatory documents live in the CRM?
The reference should, not the file. Record which certificate version was submitted with which quotation or tender, and where the signed copy sits. Your quality system stays the master. The CRM only needs to answer what went out and when.
Can the CRM hold patient information from the hospitals we supply?
It should not. Record the institution, the people you deal with and the device, not patients. If a service call involves a patient incident, note the device and your complaint reference, and keep clinical detail in your quality system under your own regulatory procedures.
How do we move our old hospital contact list and installed-base sheet in?
Merge them into one clean sheet first: one row per hospital, and one row per serial number linked to it. Fix duplicate hospital names and people who have moved. Import it once, then retire the old files so two versions never run together.
Should our product pages state the device's risk class?
Yes. Under the Medical Devices Rules, 2017, each device falls in class A, B, C or D, and a biomedical engineer checks that class against your licence. Showing both on the page saves a round of emails before the demo.
Can we name the hospitals that already use our device?
Only with each hospital's written permission, and stated as a fact rather than an endorsement. Many hospitals refuse, so we plan the page to work without names. An installation count by city or specialty is a safer form of proof when you can verify it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for medical device manufacturers.

All articles

More for medical device manufacturers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for medical device manufacturers

Or start from the overview: sales and marketing for medical device manufacturers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need