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Medical device manufacturers · Review generation

Your review is a biomedical engineer willing to take the call.

Review generation for a device manufacturer is not a star rating. What a committee reads is a reference site: a hospital already running your machine that will speak honestly about it. GullySales builds that list, and keeps every public claim inside what your regulatory adviser signs off.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of medical device manufacturers at work in India

What review generation means

Review generation is the routine of asking satisfied customers to leave a Google or platform review at the moment they are happiest, rather than hoping they remember later. GullySales builds the request into your existing follow-up steps and tracks how many turn into a review.

Also for medical device manufacturers

Sales and marketing for medical device manufacturers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For medical device manufacturers

Where it usually goes wrong, and what we would do.

  • “A procurement committee is not reading your Google rating”

    It is ringing a hospital that already has your machine. The asset worth building is a short list of institutions who have agreed to be rung, with the right person named at each, not a star count on a profile.

  • “Promoting a device carries its own restrictions”

    What may be claimed about a medical device in public material, and how a clinician's words may be used, is regulated. The position differs and it changes. Get any testimonial cleared by your own regulatory adviser before it reaches a brochure or a page.

  • “Ask the biomedical engineer, not the surgeon”

    The engineer installed it, has called your service line and knows what your company is like when something fails. One sentence from him about uptime moves a committee further than a clinician's compliment about image quality.

What we do

What we deliver for medical device manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A reference site list with consent recorded

    Hospitals willing to take a call, the named contact at each, what they will speak about and the date they agreed to it.

    Result: Your sales team offers a reference without ringing round first.

  2. The ask built into commissioning and service

    A request made by the engineer who installed the machine or resolved the fault, at the point the customer is satisfied with what happened.

    Result: You ask the people who have a good reason to say yes.

  3. A claims check before anything is published

    Every quote, case write-up and endorsement passed to your regulatory adviser, with what was approved and what was not kept on record.

    Result: Every published claim has a written approval sitting behind it.

  4. Public profiles kept accurate for the audiences that use them

    Company listings maintained for distributors checking you out and candidates looking you up, with complaints answered properly.

    Result: The people who do read reviews find a company worth dealing with.

  5. Reference sites refreshed as machines age

    A review of who is still on the list, since a hospital with a five-year-old unit and a lapsed contract is no longer a reference.

    Result: You never send a committee to a customer who has gone cold.

How the result is measured

  • Reviews received
  • Average rating
  • Response rate to requests

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full online review generation and management page

Asking for references and reviews

A device sale is referenced by hospitals and distributors, and each is asked in writing.

Commissioning sign-off
When the biomedical engineer signs the installation report, ask whether the hospital will take reference calls about the machine, and note the person and the department.
A written yes
Record the hospital's consent in a signed line from its administration, not a verbal yes from one engineer. Many hospitals have their own rule about naming a vendor.
After a breakdown is fixed
Ask the engineer how your service team handled it. A buyer who rings that hospital is listening for what happened when the machine stopped.
A distributor's note
Ask each distributor for a short note on how you supply, stock and answer their warranty claims. It answers a different question from the hospital's.
A clinician's praise
Do not print a doctor's words in a brochure or on a page until your regulatory adviser has cleared them. Rules on claims for devices differ and change.
Directory profiles
Keep your address, registration details and contact current on Google, IndiaMART and trade directories, since procurement staff check them before ringing anyone.

Who it is for

This is written for these medical device manufacturers.

  • Diagnostic equipment manufacturers
  • Surgical instrument manufacturers
  • Hospital furniture and equipment makers
  • Disposable and consumable device manufacturers
  • Implant and orthopaedic device makers
  • Home healthcare device manufacturers
  • In-vitro diagnostic kit manufacturers
  • Export-focused medical device units

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the review generation work runs

  1. 1

    Understand the customer journey

    We identify one fixed point in your service, such as handover or checkout, where every customer is asked in the same way.

  2. 2

    Read your current reviews

    We read every review you have, count how many were answered, and note what customers praise in their own words.

  3. 3

    Set up the ask process

    Templates and a simple sending process are built into your existing customer communication.

  4. 4

    Implement responses

    Every incoming review, positive or negative, is responded to by the routine set down in writing after we have spoken to you.

  5. 5

    Measure and adjust

    We track review volume and rating trend and adjust the ask timing if response rates are low.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do online reviews matter for a manufacturer at all?
Yes, but not to the committee buying the device. Distributors check you before signing a territory and engineers check you before joining. An unanswered complaint on a public profile costs you a distributor conversation you never knew was happening.
Can we quote a doctor by name in our brochure?
Ask your regulatory adviser first, every time. Using a clinician's words to promote a device is treated differently from a general customer testimonial, the rules are not uniform and they move. Get the approval in writing and keep it with the artwork.
A hospital will speak to buyers but does not want to be named in print. What do we do?
Keep it as a spoken reference only. Give the buyer the contact when they ask, with the hospital's agreement noted, and describe the institution in general terms on paper. Have your regulatory adviser look at any wording before it is printed.
Does a distributor's review count the same as a hospital's?
They answer different questions. A hospital speaks about the machine in use, while a distributor speaks about supply, stock and warranty handling. Collect both, label which is which, and show each buyer the one that matches his own position.
Should our product pages state the device's risk class?
Yes. Under the Medical Devices Rules, 2017, each device falls in class A, B, C or D, and a biomedical engineer checks that class against your licence. Showing both on the page saves a round of emails before the demo.
Can we name the hospitals that already use our device?
Only with each hospital's written permission, and stated as a fact rather than an endorsement. Many hospitals refuse, so we plan the page to work without names. An installation count by city or specialty is a safer form of proof when you can verify it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for medical device manufacturers.

All articles

More for medical device manufacturers

Everything else we would do for you.

Closest to this: reputation

Also for medical device manufacturers

Or start from the overview: sales and marketing for medical device manufacturers.

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Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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