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Medical device manufacturers · Pay per click advertising

Pay to reach the hospital procurement search, within what medical advertising allows.

PPC advertising for a medical device manufacturer means paid search aimed at specific device category and specification searches, run carefully within medical advertising restrictions. GullySales manages these campaigns and reports on demonstration requests and quotes, not clicks.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of medical device manufacturers at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for medical device manufacturers

Sales and marketing for medical device manufacturers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For medical device manufacturers

Where it usually goes wrong, and what we would do.

  • “Device category keywords outperform generic health terms”

    A search for a specific device type and specification, such as a certain patient monitor category, converts far better than a broad term like medical equipment.

  • “Advertising claims need regulatory review before launch”

    Any claim about clinical performance or safety needs review against advertising rules for medical devices before it goes live, unlike most consumer product ads.

  • “Distributor and government buyer searches need separate campaigns”

    A distributor researching a supply partnership searches differently from a hospital researching a purchase, and one campaign rarely serves both well.

What we do

What we deliver for medical device manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Device category and specification keyword plan

    A keyword plan built around specific device types and specifications, not broad terms such as medical equipment.

    Result: Campaigns reach a buyer already deep in evaluation.

  2. Advertising claims reviewed before launch

    Every clinical or safety claim in an advertisement checked against medical advertising rules before the campaign goes live.

    Result: The campaign runs without a compliance flag against it.

  3. Separate distributor and hospital campaigns

    Two campaign tracks, one aimed at distributors researching a supply partnership, one at hospitals researching a purchase.

    Result: Each audience sees a message written for their actual question.

  4. Demonstration and quote reporting

    Reporting on demonstration requests and quotes generated by paid campaigns, measured against the agreed baseline.

    Result: You see which campaigns actually produced a serious enquiry.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches a biomedical engineer or distributor types, and the ones the advertising rules and the platform may refuse.

Device category plus type, such as patient monitor or infusion pump manufacturer
Bid. A hospital buyer or a distributor naming a category is building a vendor list. Give each device category its own ad group, and say CDSCO registration status only as it is true today.
Distributor wanted, dealership and OEM supplier
Bid on a campaign made for distributors. Land the click on a page about territory, support and training, not on the product page for a hospital. Check each claim against your registration.
Treatment, symptom and condition searches
Do not bid. Searchers with a condition are patients, not buyers, and health advertising has strict platform and regulatory rules. Check the platform's current rules and your regulator's before writing a word.
Jobs, thesis, biomedical course and project
Block. Students of biomedical engineering type the same device names. Add job, project, thesis, pdf, course, report and internship as negatives.
Where the click lands
Send it to the device page with the intended use, registration details as they stand and a request for a demonstration. Let the biomedical engineer download the technical data sheet there.
Counting a real enquiry
Count a demonstration request from a named hospital or distributor, or a call from a biomedical department. Mark whether it reached a demonstration, a tender and an order.

Who it is for

This is written for these medical device manufacturers.

  • Diagnostic equipment manufacturers
  • Surgical instrument manufacturers
  • Hospital furniture and equipment makers
  • Disposable and consumable device manufacturers
  • Implant and orthopaedic device makers
  • Home healthcare device manufacturers
  • In-vitro diagnostic kit manufacturers
  • Export-focused medical device units

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is advertising restricted for medical devices in India?
Yes, certain claims are restricted, which is why every campaign is checked against the applicable rules before it runs.
What budget is reasonable?
It depends on the device category and buyer type, which is set after the first conversation rather than a fixed figure.
Should we send hospital buyers and distributors to the same page?
No. A hospital wants intended use, support and installation, and a distributor wants territory and margin. Two pages let the advert match what each person typed, and keep claims for one group from reaching the other.
Do we need a regulatory review before an advert goes live?
Yes. Advertising for devices is limited by regulators and by each ad platform, and the rules change. Have a person who knows your registration check the advert and the page before launch, and check the platform's current policy for health products.
Should our product pages state the device's risk class?
Yes. Under the Medical Devices Rules, 2017, each device falls in class A, B, C or D, and a biomedical engineer checks that class against your licence. Showing both on the page saves a round of emails before the demo.
Can we name the hospitals that already use our device?
Only with each hospital's written permission, and stated as a fact rather than an endorsement. Many hospitals refuse, so we plan the page to work without names. An installation count by city or specialty is a safer form of proof when you can verify it.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for medical device manufacturers.

All articles

More for medical device manufacturers

Everything else we would do for you.

Or start from the overview: sales and marketing for medical device manufacturers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need