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Alumni associations · Social media

Post for the alumni who scroll past, not only the ones already in the group.

Social media marketing for an alumni association means posting where former students already spend time, mainly LinkedIn, Instagram and batch groups, to bring them to reunions, chapters and funds. GullySales plans the post types, the captions and the consent for every photograph before anything is published.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for alumni associations

Sales and marketing for alumni associations, the overview.

Last updated 18 Oct 2026.

For alumni associations

Where it usually goes wrong, and what we would do.

  • “LinkedIn reaches the working alumnus”

    The manager who left a decade ago is more likely to see a LinkedIn post than a notice board. Posts about a city meet, a mentoring call or a batch milestone suit that feed better than a flyer pasted as an image.

  • “Reunion photographs carry the page, and consent is easy to skip”

    Faces from an old campus photo draw reactions, but each person in a recent photograph needs to have agreed to it being shared. A short consent line at registration saves awkward removals later.

  • “A page run by one volunteer goes silent”

    Social pages fade when the one person who posts changes city or job. A shared calendar of post topics and two named people on the page keep it alive through a change of office bearers.

What we do

What we deliver for alumni associations.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Post calendar tied to the association year

    A plan of what to post around reunions, admissions seasons, fund drives and awards, with space for batch stories.

    Result: Volunteers know the next post and who writes it.

  2. Caption and post templates

    Short formats for a reunion call, a chapter meet, a mentor request and a thank-you to a donor, written in your voice.

    Result: Posts look consistent whoever writes them.

  3. Photograph consent line

    A sentence for the registration form and the event desk asking permission to share photographs.

    Result: Every shared photograph has a recorded yes behind it.

  4. Batch spotlight series

    A format for a batch captain to share a memory, a current update and a call to the rest of the batch.

    Result: Quiet batches get a reason to reply.

  5. Page ownership sheet

    A list of who holds each login, who approves posts and who takes over when an office bearer leaves.

    Result: The page does not depend on one person's phone.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these alumni associations.

  • College and university alumni associations
  • School alumni associations, including old boys' and old girls' groups
  • Engineering, medical and management institute alumni
  • Alumni chapters in a city or country
  • Batch-level alumni groups with their own funds
  • Polytechnic and ITI alumni groups
  • Alumni of residential and military schools
  • Alumni networks run inside a trust or society

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should we start with?
Start where your alumni already are. For working alumni that is LinkedIn, and for recent graduates Instagram; we check where your batches actually respond before choosing.
Can we post photographs of alumni at a reunion?
Only those who have agreed. Add a consent line at registration, and take a photograph down when someone asks. Check the platform's current rules on events and fundraising posts.
Should the association run paid posts?
Only for a clear purpose such as a chapter launch or an event, and with a budget the committee has approved. We say what is being tested before any money is spent.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for alumni associations

Everything else we would do for you.

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Also for alumni associations

Or start from the overview: sales and marketing for alumni associations.

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