Animation studios · Social media
Show the craft on social media so commissioners see the style before they call.
Social media marketing for an animation studio means posting finished pieces, process steps and character work where producers, agencies and brand teams already look. GullySales works out which platforms the commissioners use, what each post should show and how a viewer reaches your enquiry page.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For animation studios
Where it usually goes wrong, and what we would do.
“Animation is made for the feed”
Short clips, turnarounds and before-and-after frames suit a scrolling feed better than a text-led business. A studio that posts only 'we are hiring' notices wastes the one medium where the work shows itself.
“Artists and buyers follow you for different reasons”
Fellow animators like a rig breakdown and a software tip. A brand manager wants an outcome. A feed that mixes both without direction ends up serving neither, so decide which audience each post is for.
“Process posts build trust with first-time clients”
A client who has never commissioned animation fears the unknown. A post showing script to storyboard to animatic to final shows the stages, and a nervous buyer starts to believe the studio can be managed.
“A post with no path leads nowhere”
A clip that earns praise but has no link to the matching portfolio page loses the viewer. Every piece worth posting should point to its own page and a form.
What we do
What we deliver for animation studios.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Platform choice by buyer
A note on which platforms your commissioners use: professional networks for agencies and brand teams, short-video platforms for reach, and a portfolio platform for artists.
Result: A short list of two or three platforms, each with a stated buyer.
Post formats from your finished work
Cut-downs, character turnarounds, frame comparisons and a short note on the brief, made from pieces you have already delivered.
Result: A bank of post formats, each linked to a finished piece.
Process series
A set of posts walking through the stages of one project, from script to delivery.
Result: A series a first-time client can follow in order.
Permission record
A log of which client allowed which work to be shown, and under what terms.
Result: No post goes out without a recorded permission from the client.
Link and enquiry path
Each post pointed to its portfolio page, with a form that asks for the brief.
Result: Every post has a destination, so you see which ones bring enquiries.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these animation studios.
- 2D character and explainer studios
- 3D product and architectural animation studios
- Children's and family series studios
- Motion graphics studios for advertising and corporate videos
- Educational and ed-tech animation studios
- Game cinematic and trailer animation studios
- Animation outsourcing studios working for overseas clients
- Whiteboard and infographic animation providers
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we post client work before it is released?
Should we pay for promoted posts?
How do we avoid looking only like a showreel?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for animation studios
Everything else we would do for you.
Closest to this: content and social
Also for animation studios
Or start from the overview: sales and marketing for animation studios.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.