B2C app startups · Search engine optimisation
Be the answer when someone searches for what the app does, before they know its name.
SEO for a B2C app covers two searches: the one on the web, where a person describes a problem, and the one inside the Play Store and App Store, where they look for a tool. GullySales works on both, so a user with the problem finds the app and reaches the right store link.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What search engine optimisation means
Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.
Last updated 18 Oct 2026.
For B2C app startups
Where it usually goes wrong, and what we would do.
“People search for the problem, not the brand”
A user looking to split a bill, track a workout or prepare for an exam types the task. A new app has no name recognition yet, so the page that answers the task is the way in. A homepage that only lists features has nothing to match.
“The store is a search engine of its own”
Inside Google Play, the title, short description and the words in the long description feed the results. Keyword stuffing makes the page unreadable to the person deciding, so the listing has to read well first and match the searched phrase second.
“Web pages and deep links must lead somewhere”
A visitor from search lands on a page about a topic and taps the install button. If the link opens the wrong store page, or the app opens on its home screen rather than the thing they searched for, the visit is wasted. The handover is part of SEO.
“Regional language searches are a separate field”
A user searching in Hindi, Tamil or Kannada, or in English written in Roman script, meets different results from the one searching in English. An app with users in those languages that publishes only English pages is missing from the results those users see.
What we do
What we deliver for B2C app startups.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Search demand map
A list of the questions and tasks your users type, grouped by what they want to do, with the languages and spellings they use.
Result: A page plan built on how users phrase the problem.
Landing pages for each use
One page per task the app solves, each with a clear answer, screenshots of the relevant screen and a store link.
Result: Pages that answer a search and send the visitor to install.
Store listing keyword pass
Title, short description and long description rewritten so the searched phrases appear in sentences a person would read.
Result: A listing that reads clearly and matches the search.
Deep link and install handover check
We test the path from a search result to the store to the first screen on both stores and note where the user lands.
Result: A tested path from search to the correct app screen.
Technical review of the web pages
A check of page speed on a mid-range phone, indexing, titles and structured data, written up for your developers.
Result: A fix list for the site, in order of effect.
How the result is measured
- Ranking positions
- Organic traffic
- Enquiries from organic search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these B2C app startups.
- Consumer finance and payments apps
- Health, fitness and habit apps
- Food, grocery and quick-delivery apps
- Learning and exam-prep apps for students
- Local services apps for plumbers, tutors, beauty or repairs
- Gaming and entertainment apps
- Social and community apps built around a language or a hobby
- Utility apps for transport, bills or government services
- Subscription apps with a free tier and a paid upgrade
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the search engine optimisation work runs
- 1
Audit and baseline
We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.
- 2
Decide what to rank for
We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.
- 3
Fix the foundations
Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.
- 4
Build the pages
A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.
- 5
Publish and earn mentions
Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.
- 6
Measure, report, adjust
At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do app store pages count as SEO?
Will you guarantee a ranking?
We have no website, only the store links. Is that a problem?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for B2C app startups
Everything else we would do for you.
Closest to this: search and visibility
Also for B2C app startups
Or start from the overview: sales and marketing for B2C app startups.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.