B2C app startups · Lead generation
Find the people who install the app and then use it, not only the people who tap an ad.
Lead generation for a B2C app is the work of getting a stranger to leave a phone number, join a waiting list or install, and then reach a first useful action. GullySales works on the sources, the sign-up path and the follow-through that turn an install into a person you can reach again.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026.
For B2C app startups
Where it usually goes wrong, and what we would do.
“An install is not yet a lead”
The user has a download on the phone but no reason to be remembered. Until they verify a number, finish one task or opt in to messages, the startup cannot reach them again. The lead is made at the first action, so that is where the form, the OTP and the permission prompts must earn their place.
“Paid sources fill the top and the bottom stays empty”
A Reels ad, a Google App campaign and a creator video each bring a different kind of person. Judged by cost per install alone, the cheapest source wins and the best one is switched off. The comparison that matters is the count of people from each source who come back and act.
“The waiting list before launch is a lead asset”
A founder with a launch date has weeks in which a landing page, a creator mention and a college or community group can collect interested numbers. Left unused, that list is rebuilt at full ad cost after launch, with strangers instead of people who asked.
“Referrals are leads with a trust advantage”
A friend's invite carries a reason the ad cannot give. The reward, the share message and the landing page decide whether the invited person installs or ignores it. A reward the user does not want, such as a coupon for a product they never buy, gets a polite nothing.
What we do
What we deliver for B2C app startups.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Source map for the first users
A written list of every route a user reaches the app by: ad, store search, creator, referral, WhatsApp forward and web page. Each is given a link that records where the install came from.
Result: You can see which route each new user used.
Waiting-list page and capture form
A single page that explains the app in the user's language and collects a number with consent. It sends the visitor to the correct store link on their phone.
Result: A launch list that belongs to you, with consent recorded.
Sign-up path review
We go through the install, OTP and first screen as a new user on a modest Android phone and list each step that asks for more than it gives back.
Result: A short list of changes for your developers, in order of damage.
Creator and community briefs
Briefs for creators, student groups and hobby communities that say what to show in the app, which link to use and what not to claim.
Result: Briefs your team can send out without rewriting them.
Referral offer and share message
A reward the user actually wants, a message worded for a WhatsApp forward and a landing page for the person who receives it.
Result: A referral flow you can test with a small group first.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these B2C app startups.
- Consumer finance and payments apps
- Health, fitness and habit apps
- Food, grocery and quick-delivery apps
- Learning and exam-prep apps for students
- Local services apps for plumbers, tutors, beauty or repairs
- Gaming and entertainment apps
- Social and community apps built around a language or a hobby
- Utility apps for transport, bills or government services
- Subscription apps with a free tier and a paid upgrade
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we buy installs or collect numbers first?
Can you promise a number of leads?
Do we need a website for this?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for B2C app startups
Everything else we would do for you.
Closest to this: leads and follow-up
Also for B2C app startups
Or start from the overview: sales and marketing for B2C app startups.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.