B2C app startups · WhatsApp marketing
Use the app that is already open on every phone to bring users back to yours.
WhatsApp marketing for a B2C app is the use of WhatsApp Business for permissioned messages, support and referrals that send users back into the app. GullySales plans the opt-in, the templates and the conversation flow, and works within the platform's current rules.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What WhatsApp marketing means
WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.
Last updated 18 Oct 2026.
For B2C app startups
Where it usually goes wrong, and what we would do.
“WhatsApp is where the user already pays attention”
A user who ignores a push notification may answer a message in a chat. That attention is borrowed from friends and family, so a message that reads like a broadcast gets blocked and costs the number's standing.
“Opt-in decides everything”
Messages are sent to people who agreed, for the purpose they agreed to. The opt-in line at sign-up, the wording and the record kept are as important as the message. Check the platform's current rules before sending.
“A chat can finish what the app could not”
A user stuck at KYC or unsure about a payment may complete it in a short conversation. The reply needs to be prompt enough to feel human and to have a person behind it, with a handover from automation.
“A forward is a free referral”
Users share offers and invites in family and friend groups. A share message written to be forwarded, with a link that opens the right store page, carries more trust than an ad, as long as it reads like a person wrote it.
What we do
What we deliver for B2C app startups.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Opt-in design
The wording and placement of the WhatsApp permission at sign-up and in the app, and the record stored in your CRM.
Result: A recorded permission for each number.
Template set
Approved templates for welcome, first action, abandoned step, payment reminders and winback, in the user's language.
Result: A template library ready for approval.
Conversation flows
Menus and replies for common questions, with a clear point at which a person takes over.
Result: Common questions answered, with a person behind them.
Click-to-chat entry points
Buttons in ads, on landing pages and inside the app that open a chat with a first message already written.
Result: Entry points that start a conversation.
Share and referral message
Wording for users to forward, with a tracked link that opens the right store.
Result: A referral message you can test.
Quality and block watch
A routine for reviewing blocks, reports and replies so messaging stays within the platform's limits.
Result: Early warning when messages annoy users.
How the result is measured
- Messages delivered
- Reply rate
- Enquiries from WhatsApp
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these B2C app startups.
- Consumer finance and payments apps
- Health, fitness and habit apps
- Food, grocery and quick-delivery apps
- Learning and exam-prep apps for students
- Local services apps for plumbers, tutors, beauty or repairs
- Gaming and entertainment apps
- Social and community apps built around a language or a hobby
- Utility apps for transport, bills or government services
- Subscription apps with a free tier and a paid upgrade
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the whatsapp marketing work runs
- 1
Understand current WhatsApp use
We review how customers currently message you and how consistently, if at all, it is answered.
- 2
Audit common questions
We identify the questions that come up repeatedly, which decide what should be automated first.
- 3
Set up automation and templates
An automated first response and quick reply templates are built for the most common needs.
- 4
Connect to the CRM
Conversations are linked to customer records so context carries over between team members.
- 5
Measure and optimise
We track response time and conversion, refining automated responses based on what customers actually ask.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we message every user?
Do we need the WhatsApp Business API?
Will it replace push notifications?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for B2C app startups
Everything else we would do for you.
Or start from the overview: sales and marketing for B2C app startups.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.