B2C app startups · CRM
Keep one record per user, from the ad they clicked to the last time they opened the app.
A CRM for a B2C app is the system that joins each user's source, sign-up, usage, purchases and messages into one record. GullySales sets up the fields, the segments and the rules so your team can speak to a user based on what they actually did.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 18 Oct 2026.
For B2C app startups
Where it usually goes wrong, and what we would do.
“The data lives in four tools that do not speak”
Ad data sits in the ad platform, installs in an attribution tool, usage in an analytics tool and conversations in WhatsApp or support. Nobody sees one user across them. The first job is deciding what one record contains and where it is kept.
“A phone number is the common key”
In India, the verified mobile number is the strongest way to identify a person across tools, with a device ID as a fallback. A shared handset or a changed number breaks the link, so the rules for merging records need to be written.
“Segments beat blasts”
A message to every user reaches people who do not need it. A segment such as signed up, not paid, or paid once and then silent lets the message speak about what the user did. The CRM is the place those lists are built.
“Consent is part of the record”
Whether a user agreed to WhatsApp or SMS messages, when and for what purpose, needs to be stored beside the number. Without it, the team cannot tell who may be messaged. Check privacy rules with your own counsel.
What we do
What we deliver for B2C app startups.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
User record design
A written list of the fields on a user record: source, language, city, first action, last active, purchases and consent.
Result: One agreed definition of a user record.
Tool connection plan
How the ad platform, attribution tool, analytics, payment records and WhatsApp connect to the CRM, with the key that joins them.
Result: A map of which data goes where.
Segment library
Named segments with their rules, such as new this week, added to cart and left, paid once and lapsed.
Result: Segments ready to message.
Consent fields and opt-out handling
Fields and rules that store what each user agreed to and stop messages when they opt out.
Result: A record of who may be contacted and how.
Team views
Screens for support, growth and the founder, each showing the part of the record that person needs.
Result: Each team member sees the user's whole story.
Data hygiene rules
Rules for duplicates, changed numbers and test accounts so reports stay clean.
Result: Reports that are not inflated by duplicates.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these B2C app startups.
- Consumer finance and payments apps
- Health, fitness and habit apps
- Food, grocery and quick-delivery apps
- Learning and exam-prep apps for students
- Local services apps for plumbers, tutors, beauty or repairs
- Gaming and entertainment apps
- Social and community apps built around a language or a hobby
- Utility apps for transport, bills or government services
- Subscription apps with a free tier and a paid upgrade
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which CRM should we use?
Is a CRM only for sales teams?
Do we need to build our own?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for B2C app startups
Everything else we would do for you.
Closest to this: leads and follow-up
Also for B2C app startups
Or start from the overview: sales and marketing for B2C app startups.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.