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Borewell and drilling contractors · CRM

Keep the records of every bore you drilled, and ring the owners before it dries.

A CRM for a borewell contractor is the one record of every enquiry, quote and job, with the place, depth, casing and pump used, kept where the owner, the foreman and the office can all read it. GullySales sets it up with the fields the trade needs and trains the people who write in it.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A contractor discusses a borewell location beside a drilling truck

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for borewell and drilling contractors

Sales and marketing for borewell and drilling contractors, the overview.

Last updated 11 Oct 2026.

For borewell and drilling contractors

Where it usually goes wrong, and what we would do.

  • “The job details are on a slip of paper”

    Depth, casing and water found are written on a bill book page. Two years later, when the owner calls about low yield, nobody can find it.

  • “Enquiries and jobs live in different notebooks”

    The caller who did not book in May is not in the same list as the owner who booked in June, so nobody can tell who to ring in the next dry season.

  • “Payments are chased from memory”

    A balance after the bore is pending with three owners, and the office knows only that someone owes something.

What we do

What we deliver for borewell and drilling contractors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Customer and site record

    Name, phone, place, survey number, the kind of job, the date, the depth drilled, casing used, water found and the pump set fitted.

    Result: Any past job can be found in a minute.

  2. Stages from enquiry to payment

    Enquiry, visit, quote, advance, drilling, completion and balance, each with who moves it forward.

    Result: The owner sees where each job stands.

  3. Quote follow-up reminders

    Every quote sent has a date to call, and the outcome is written beside it.

    Result: A quote that is not answered is not lost.

  4. Payment tracker

    Advances, balances, the date each was promised and the last call made, for every job.

    Result: Dues are chased by name and date.

  5. Seasonal call lists

    Lists built by area, kind of job and month, ready before the dry spell and before the sowing window.

    Result: The team rings a prepared list when the season opens.

  6. Pipeline and rig-days report

    Enquiries, quotes, signed jobs and rig days used, drawn from the record against the baseline.

    Result: The owner sees the season's workload in one page.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

What to record, and when

What a borewell contractor should write down about each customer and job, and whether software is needed yet.

Place, survey number and contact
Record the village or layout, the survey or plot number, the owner's name and a second phone number. A job with only a first name and a mobile is hard to find again when the bore fails.
Kind of job and the month wanted
Write whether it is a new bore, flushing, re-drilling or a pump fitting, and when he wants it done. A caller who wants it after the rains goes on the list for that month.
Depth, casing and water found
At the end of each job, write the depth drilled, the casing length and what was found in plain words. Have the owner sign the sheet. It settles a later argument about the depth billed.
Quote, advance and balance
Note the rate basis, the extras, the advance received and the balance due with its date. Mark each call made. The owner's calendar of dues should come from this record.
Source and referrer
Write how he found you: a pump dealer, a neighbour, search, a society. The referrer's name is how you thank him, and how you see which source really brings jobs.
Do you need software yet?
A shared sheet is enough while one person enters and one person reads. Move to a CRM when two offices or several crews need the same customer's history. Do not buy it before the sheet is kept.

Who it is for

This is written for these borewell and drilling contractors.

  • Domestic borewell contractors
  • Agricultural borewell and drip-line contractors
  • Rotary and DTH rig operators
  • Housing society and apartment borewell contractors
  • Industrial and commercial borewell contractors
  • Borewell flushing, cleaning and repair contractors
  • Pump installation and motor repair firms
  • Rainwater harvesting and recharge pit contractors

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the CRM work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is a notebook enough for one rig?
A well-kept notebook works for a few jobs a month. Once enquiries come from calls, WhatsApp and listings together, or two people take them, move to a shared sheet or a simple CRM so that nothing sits in one person's pocket.
The foreman will not write things down. What can we do?
Give him a printed one-page job sheet with boxes to fill and a photograph of it sent on WhatsApp by evening. The office then copies it into the record. Do not ask him to type.
Can we record borewell depth and yield for future work?
Yes, as your own record of what was drilled and found, without promising the same result for the next bore. It helps you answer a customer who asks what the nearby bores gave and tells you which areas are hard.
Who owns the customer records if the owner's son takes over?
The business. Keep the records in a system the owner controls, write the logins down in a safe place and keep a backup. Records held only on one phone are lost with it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for borewell and drilling contractors.

All articles

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Everything else we would do for you.

Closest to this: leads and follow-up

Also for borewell and drilling contractors

Or start from the overview: sales and marketing for borewell and drilling contractors.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need