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GullySales

Borewell and drilling contractors · WhatsApp marketing

Use WhatsApp to take the details from a caller while the rig is still running.

WhatsApp marketing for a borewell contractor is the use of WhatsApp for enquiries, site visit bookings, quotations and seasonal messages to owners who have agreed to hear from you. The owner works from site, and WhatsApp reaches him there. GullySales sets up the business profile, the consent record and the replies.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A contractor discusses a borewell location beside a drilling truck

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 11 Oct 2026.

For borewell and drilling contractors

Where it usually goes wrong, and what we would do.

  • “The caller sends a pin and a photograph”

    A customer shares the plot location and a picture of the dry bore. A business number can take it down, where a personal phone loses it in a crowd of chats.

  • “The quotation lives in a chat”

    A rate agreed in a WhatsApp chat is quoted back later in a dispute. A written, saved quote avoids the argument.

  • “Seasonal messages go to everyone”

    A message about summer flushing sent to a person who lives in an apartment with no bore irritates him and gets the number blocked.

What we do

What we deliver for borewell and drilling contractors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. WhatsApp Business profile for the contractor

    A profile with the name, service area, a catalogue of jobs and a greeting that asks the place, the problem and a photograph.

    Result: A caller gets a first reply that asks the right questions.

  2. Opt-in record for each contact

    A note of when and how each owner agreed to receive messages, kept against his number with the job done.

    Result: You can show who agreed and why.

  3. Message templates for the trade

    Templates for a visit booking, a quote sent, a pre-summer reminder and a flushing check, in the owner's language.

    Result: Messages go out in a form the platform accepts.

  4. Segments by job and area

    Owners of bores you drilled, owners who asked for a quote, societies and builders kept as separate lists.

    Result: A message reaches those it suits.

  5. Quotation message with the job terms

    A standard message that carries the rate basis, the extras, what happens if no water is found and a link to the signed sheet.

    Result: The customer holds the terms in his own phone.

  6. Message and opt-out record

    Messages sent, replies received, jobs from them and opt-outs honoured, reported against the baseline.

    Result: The owner sees whether the channel brings jobs.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

What must be in place first

What a borewell contractor needs in place before sending an owner a WhatsApp message.

Opt-in record
Write down when and how each owner agreed, such as a tick on the job sheet or a yes in the chat. Without it, a pre-summer message to an old customer is an unwanted one.
Business profile
Set the business name, the service area, the services and the hours a person will reply. Keep it on a number the business owns, not on a foreman's phone.
Message templates
Write plain templates for a visit booking, a quotation, a flushing reminder and a delivery of the job sheet. Submit them for approval before the season, not on the day you need one.
Who pays for business messages
Messages sent through the API may carry a charge from WhatsApp or the provider. Check WhatsApp's current business policy and pricing, and agree in writing who pays and who counts the messages.
Opt-out
End each message with a plain line to stop receiving them, and honour the request the same day. An owner who stops hearing from you can still call when his bore fails.
Human reply path
Name who answers in the evening and when the crew is on a long job. A template that invites a reply and meets silence loses the customer who was ready to book.

Who it is for

This is written for these borewell and drilling contractors.

  • Domestic borewell contractors
  • Agricultural borewell and drip-line contractors
  • Rotary and DTH rig operators
  • Housing society and apartment borewell contractors
  • Industrial and commercial borewell contractors
  • Borewell flushing, cleaning and repair contractors
  • Pump installation and motor repair firms
  • Rainwater harvesting and recharge pit contractors

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can the foreman use his own WhatsApp for customers?
He can reply, but the conversation should sit on the business number, in the contractor's name. If the foreman leaves, the customer chats and quotes stay with the business. Agree this in writing and share the number with the crew.
Is a broadcast to all past customers allowed?
Only to those who agreed to hear from you, and within WhatsApp's current business policy, which you should check. Send the message that suits each one's bore, and stop when he asks. Never add people to a group without asking.
Should we put a catalogue on the profile?
Yes. List the kinds of job with a photograph and a line each, such as new borewell, flushing and pump fitting. Leave out rates unless you can keep them current. A catalogue with stale prices causes arguments at the site.
Can we send a quote on WhatsApp?
Yes, as a clear message or a PDF with your name, the date, the basis of the rate and what is extra. Ask the customer to reply that he accepts. Keep the saved chat with the signed job sheet.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.