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Borewell and drilling contractors · Sales process

Take every enquiry from the first call to the signed job sheet in the same steps.

A sales process for a borewell contractor is the fixed order of steps from the first call to the finished bore and the final payment, with a person and a written note at each. GullySales maps the steps you already follow, finds where owners drop out and puts them on paper so the crew can follow them.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A contractor discusses a borewell location beside a drilling truck

What sales process means

A sales process is the fixed sequence of steps, such as enquiry, site visit, quote and order, that every deal is expected to pass through in the same order. GullySales writes this sequence down for your business and checks that every salesperson actually follows it.

Also for borewell and drilling contractors

Sales and marketing for borewell and drilling contractors, the overview.

Last updated 11 Oct 2026.

For borewell and drilling contractors

Where it usually goes wrong, and what we would do.

  • “The rate is quoted before the site is seen”

    A rate per foot given on the phone is quoted back after the rock turns out harder than assumed. A visit before the quote avoids the quarrel.

  • “The risk of a dry bore is never discussed”

    The owner assumes water will come. When it does not, he feels cheated, though nothing was promised. The step that explains the risk is the one most contractors skip.

  • “The sale ends when the rig leaves”

    Nobody asks for the balance in a planned way, offers the pump set or notes the owner for a flushing call next year.

What we do

What we deliver for borewell and drilling contractors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A written sequence of steps

    From first call to site visit, quote, advance, drilling, completion and balance, with the name of the person who owns each step.

    Result: A new foreman or office assistant can follow the same routine.

  2. Questions to ask before a visit

    The place, the plot size, the number of bores nearby, the use of the water and the budget he has in mind, asked in a fixed order.

    Result: The visit is made with the right information.

  3. Site visit routine

    Who goes, what is checked, how the point is marked and what is written on the visit note, with a photograph.

    Result: A visit ends with a clear next step.

  4. Quote with the failure terms

    A one-page quote that states the rate basis, the extras and what is charged if no water is found, signed by the owner before work begins.

    Result: The risk is agreed in writing before drilling.

  5. Completion and handover sheet

    Depth, casing, yield observed, the pump fitted and the balance due, signed by both sides at the end of the job.

    Result: The job closes with an agreed record.

  6. Reasons for losing a job

    A short note on why an owner did not book: rate, a rival contractor, timing or a family decision.

    Result: You learn what makes you lose, not only how many.

How the result is measured

  • Deals following the process
  • Time spent at each step
  • Drop-off rate by step

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full sales process design and implementation page

Steps of a sale

The steps of a borewell job in the order a contractor walks them, and what to write at each.

Enquiry
Log the name, place, survey number and problem before the call ends. Reply the same day and say when the visit can happen, not what the rate is.
Site visit and point marking
Look at the plot, the neighbouring bores and the soil, mark the point, and note it with a photograph. Record who was present and what the owner said about the water he expects.
Quote and terms
Give a written quote with the rate basis, extras, the charge if no water is found and the permission he must arrange. Ask him to confirm by signing or by a reply on WhatsApp.
Advance and booking
Take the agreed advance, note the date and give a receipt. Fix the day the rig arrives and tell him what must be ready, such as access, power and a person on site.
Drilling and the job sheet
Record the depth at each stage, the casing used and what was found. Have the owner or his representative sign the sheet on site, before the rig moves.
Balance and after-sale call
Collect the balance against the sheet and offer the pump set if not sold. Note the date for a call after the monsoon to ask how the bore is doing.

Who it is for

This is written for these borewell and drilling contractors.

  • Domestic borewell contractors
  • Agricultural borewell and drip-line contractors
  • Rotary and DTH rig operators
  • Housing society and apartment borewell contractors
  • Industrial and commercial borewell contractors
  • Borewell flushing, cleaning and repair contractors
  • Pump installation and motor repair firms
  • Rainwater harvesting and recharge pit contractors

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the sales process work runs

  1. 1

    Study current deal flow

    We trace how deals actually move today, comparing across reps and outcomes.

  2. 2

    Define the stages

    Clear stages and criteria are designed to match how deals genuinely progress and close.

  3. 3

    Configure the CRM

    The process is built into your CRM so it is enforced structurally, not just documented.

  4. 4

    Train the team

    Reps are trained on the new process and why each stage exists.

  5. 5

    Review adoption

    We check after rollout whether the process is being followed and adjust where it is not.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we give a rate on the phone?
Give the basis, not a final figure: say what the rate per foot covers and what is extra, and that the quote follows the visit. A caller who insists on a single number can be told the rate and the conditions in the same breath.
How do we explain a dry bore without losing the job?
Say it before the quote, in plain words: drilling reads the ground but cannot see the water, and the charge for drilling stands even if the bore is dry. Show the terms in writing. Owners who hear it early rarely quarrel later.
What should the job sheet contain?
The date, the place, the depth, the casing, the pump if fitted, the amounts and both signatures. Keep a photograph of it with the customer's record, and give him a copy.
When should we offer a pump set or a recharge pit?
At the quote, as options with their own price, not as a surprise at the end. A customer who hears of the pump after the drilling often buys it from the shop. Offer it at the visit and record his answer.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for borewell and drilling contractors.

All articles

More for borewell and drilling contractors

Everything else we would do for you.

Or start from the overview: sales and marketing for borewell and drilling contractors.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need