Skip to content
GullySales
GullySales
Tell us what you need

Borewell and drilling contractors · Referral marketing

Turn a neighbour's good word into a steady source of jobs.

Referral marketing for a borewell contractor is the work of turning past customers, pump dealers and plumbers into a steady source of introductions. Most bores are sold on a neighbour's word. GullySales designs the thank-you, the record and the follow-up so that referrals are asked for properly and counted.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A contractor discusses a borewell location beside a drilling truck

What referral marketing means

Referral marketing is asking an existing customer to recommend you to someone they know, usually with a reward for both sides. It differs from a loyalty scheme because it brings in a new customer rather than a repeat purchase. GullySales builds the ask and the reward into a point where a customer is already satisfied.

Also for borewell and drilling contractors

Sales and marketing for borewell and drilling contractors, the overview.

Last updated 11 Oct 2026.

For borewell and drilling contractors

Where it usually goes wrong, and what we would do.

  • “The best referrers are not the customers”

    The pump dealer and the plumber meet the owner before the contractor does. They name a contractor out of habit, and the habit follows the one who treated them fairly.

  • “A dry bore turns a customer into an enemy”

    An owner whose bore was dry tells the village. If he was told the risk in writing and treated fairly, he may still recommend you for the next one.

  • “Commission to middlemen drives up the rate”

    A fixed cut to an agent is added to the customer's bill. The owner feels it, and tells the next one.

What we do

What we deliver for borewell and drilling contractors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. List of referral sources

    Pump dealers, plumbers, electricians, input shops and society secretaries in your area, named and noted by how many jobs each has sent.

    Result: You know whom to look after.

  2. Referral field on every enquiry

    A line in the register asking who sent the customer, filled at the first call and checked when the job is signed.

    Result: Every referral is credited to a name.

  3. Thank-you routine

    A call or a visit from the owner to each referrer once a referred job is signed, with a token agreed in advance.

    Result: The referrer feels remembered.

  4. Message for customers to forward

    A short WhatsApp message with the contractor's name and a number that a happy customer can forward to a neighbour, with his consent.

    Result: A recommendation takes one tap.

  5. Fair terms for dealers and agents

    A written, open arrangement with pump dealers and any agent, saying what is paid, when and for what.

    Result: The people who recommend you know where they stand.

  6. Referral count by source

    Referred enquiries, signed jobs and referrers listed against the baseline, with no number invented where the record is empty.

    Result: You see which relationships bring in work.

How the result is measured

  • Referrals received
  • Referral conversion rate
  • Cost per referred customer

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full referral marketing page

How referrals work in this trade

The people who send customers to a borewell contractor, what prompts each and how to thank them.

Past customers whose bore is working
Ask at handover or when you call after the monsoon. Give him a message to forward to a neighbour. Record his name against any enquiry that mentions him and thank him once the neighbour signs.
Pump and motor dealers
Buy your pumps from him where the price is fair, tell him of each new bore and leave his card with the owner. Credit him in the register and thank him in person.
Plumbers and electricians
They are called when the supply fails and see the problem first. Give them your number, explain what you do and pay on time for any fitting you subcontract.
Society secretaries and facility managers
One good job for one society is read by the secretaries of others. Offer a written maintenance plan and a record sheet that the secretary can show his committee.
Builders, architects and layout developers
A site engineer who saw your crew finish on time will name you for the next project. Keep a short list of completed sites he can visit, with the owner's permission.
What never to do
Do not promise water in return for a recommendation, do not pass a customer's details to anyone without asking, and do not hide a payment to an agent inside the customer's bill.

Who it is for

This is written for these borewell and drilling contractors.

  • Domestic borewell contractors
  • Agricultural borewell and drip-line contractors
  • Rotary and DTH rig operators
  • Housing society and apartment borewell contractors
  • Industrial and commercial borewell contractors
  • Borewell flushing, cleaning and repair contractors
  • Pump installation and motor repair firms
  • Rainwater harvesting and recharge pit contractors

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the referral marketing work runs

  1. 1

    Understand your margin and customer relationship

    We agree what reward is genuinely sustainable and appropriate for your business and customer type.

  2. 2

    Audit existing informal referrals

    We check how much word of mouth already happens, to size expectations for the formal programme realistically.

  3. 3

    Design the offer and mechanism

    A specific reward and an easy sharing method are built and tested.

  4. 4

    Implement and promote

    The programme is surfaced at the right moments in your customer journey.

  5. 5

    Measure and adjust

    We track referrals and conversions, adjusting the reward or promotion if uptake is low.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we pay a pump dealer who sends a customer?
Decide it in writing and keep it open and small. Some contractors prefer supplying that dealer's pumps for their own jobs. A hidden payment added to the customer's bill damages trust once it is found, so say what is paid.
How do we ask a satisfied owner for a referral?
Ask when you hand over the job sheet and the bore is giving water: if a neighbour needs one, send him to us. Do not ask an owner whose balance is pending or whose bore is giving trouble.
Can we offer a discount to neighbours of past customers?
You can, if you offer it openly and keep it small. A neighbour drilling the same week saves the rig's move, so a discount for adjacent plots is a fair reason. Write the condition so it does not look like a favour to some.
What should we never do?
Never promise water to win a referral, never share a customer's number without his consent and never claim a referral that did not happen. Each of these costs more than the job it brings.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for borewell and drilling contractors.

All articles

More for borewell and drilling contractors

Everything else we would do for you.

Closest to this: customers after the sale

Also for borewell and drilling contractors

Or start from the overview: sales and marketing for borewell and drilling contractors.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need