Borewell and drilling contractors · Customer retention
Keep the owners you drilled for coming back for flushing, pumps and the next bore.
Customer retention for a borewell contractor is the work of staying in touch with owners after the rig has left, so that flushing, pump replacement, maintenance and the next bore come to you. GullySales works out from your own job sheets who has not been in touch and sets up the calls that bring them back.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What customer retention means
Customer retention is keeping an existing customer buying again rather than losing them to a competitor after the first purchase, usually cheaper than winning a new customer. GullySales sets a routine of check-ins and renewal reminders aimed at customers before they show signs of leaving.
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Sales and marketing for borewell and drilling contractors, the overview.
Last updated 11 Oct 2026.
For borewell and drilling contractors
Where it usually goes wrong, and what we would do.
“The owner calls a different contractor when the pump fails”
A pump set lasts some years, and when it fails the owner rings whoever he remembers. If you did not call in between, it is not you.
“Bores weaken in the years after drilling”
As the water table falls, a bore gives less. An owner who is called before the next summer is more likely to book flushing than one who learns of it from a tanker bill.
“Societies renew by default”
A society's secretary keeps the same maintenance contractor until a problem or a new secretary arrives. A visit that shows records keeps the account.
What we do
What we deliver for borewell and drilling contractors.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
List of owners by year and kind of job
Every bore you drilled with the year, the depth, the pump fitted and the date of the last contact, taken from your job sheets.
Result: You see who has not heard from you.
Pre-summer check call
A call or message to each owner before the dry months, asking how the bore is doing and offering a visit.
Result: Owners are asked before the problem starts.
Flushing and pump replacement offers
A short offer matched to the age of the bore and the pump set, sent in the owner's language to those who agreed to hear from you.
Result: The owner hears of the work from you first.
Maintenance proposal for societies
A written annual plan for an apartment's bore, with visit dates, a record sheet and a named contact.
Result: The committee has a reason to keep you.
Lapsed-customer call
A call to owners you have not heard from in a period you decide, asking whether the bore is working and who looks after it.
Result: You find the owners who have drifted, and why.
Retention summary
Repeat jobs, pump sales and lapsed owners drawn from your own records against the baseline.
Result: The owner sees how much of his work comes from past customers.
How the result is measured
- Retention rate
- Repeat purchase rate
- Customers won back
Recorded as a baseline before work starts, so every later report has an honest comparison.
Work it out from your records
Work out from your own job sheets which customers have drifted away, step by step.
- Jobs by year and kind
- From the job sheets, list each bore with the year, the depth and the pump fitted. The bores drilled several summers ago are the first you ring, since their yield is most likely to have changed.
- Last contact date
- Beside each name write the date of the last call, visit or message. Anyone with none in the last two dry seasons is lapsed. Mark him for a call before the next summer.
- Owners who bought again
- Count owners who came back for flushing, a pump or a second bore. Owners who bought a pump set elsewhere after your job are the ones to ask why.
- Reason for leaving
- Ring a few lapsed owners and ask one plain question: who looks after your bore now? Write the answers in a column. A few repeated reasons give you the fault to fix.
- Society and builder accounts
- List each account with the date of the last visit and whether a maintenance plan is in place. An account with no visit in the year is at risk of changing hands.
- Referrals from past customers
- Check the source field for owners named more than once. They are your strongest advocates. Call them before the season with a thank-you that asks for nothing.
Who it is for
This is written for these borewell and drilling contractors.
- Domestic borewell contractors
- Agricultural borewell and drip-line contractors
- Rotary and DTH rig operators
- Housing society and apartment borewell contractors
- Industrial and commercial borewell contractors
- Borewell flushing, cleaning and repair contractors
- Pump installation and motor repair firms
- Rainwater harvesting and recharge pit contractors
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the customer retention work runs
- 1
Assess current retention
A first read of current retention rate, existing tactics and where they are or are not coordinated.
- 2
Build the strategy
A written plan developed covering priority segments, touchpoints and a measurable target.
- 3
Align existing tactics
Current retention activities mapped against the strategy and adjusted to work together rather than independently.
- 4
Track toward the target
Retention tracked against the goal, with the strategy adjusted as results come in.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
When is a customer counted as lapsed?
Who should make the calls?
Should we give a discount to bring back an old customer?
Can we message old customers every year about flushing?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for borewell and drilling contractors.
6 min read · 23 Jul 2026Local search for niche trades: what to put on the profile and websiteA niche trade is found when its Google profile and website name the exact service, the area served and show photos of real work. This post lists what to write, what to upload and what to leave out.
6 min read · 2 Jun 2026Why specialist trades lose the enquiry in the first hourAn urgent buyer calls two installers and books whoever picks up first. This post shows how a specialist trade can design the first response, and who answers, before spending on any ad.
6 min read · 17 Mar 2026Handling price haggling in a trade where every job differsWhen no two jobs are alike, a price cut without a scope change teaches buyers to haggle. How to anchor on scope, what to offer instead of a discount, and exact words for the call.
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Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.