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ClimateTech startups · Other

Turn a successful pilot into a purchase order a plant head can sign.

A founder has a metering device running at one textile unit in Tiruppur, and the plant head likes the numbers. Then the purchase manager asks for a second reference, finance asks about payback, and the sustainability lead asks which standard the data follows. Four months on, the pilot is still a pilot.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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In one paragraph

ClimateTech startup marketing makes a company that cuts emissions, energy, water or waste known to the people who carry that target inside a factory, a campus or a utility. ClimateTech startup sales moves a pilot into a repeat order. GullySales builds the buyer pages, proof and follow-up that a long, multi-person purchase needs.

A ClimateTech company can lose without meeting a competitor, to a buyer who agrees with the idea and has no budget line, no owner and no deadline for it. The marketing job is to find the person who does have a deadline, such as an export customer's supplier audit, a lender's green loan condition or a state pollution board notice.

Last updated 18 Oct 2026.

How buyers decide

How ClimateTech startups are chosen.

Expect more than one person on the buyer's side. A plant head cares about uptime, finance about payback, the sustainability or ESG lead about reportable numbers, and the owner about what the largest customer is asking for. Your startup is easier to choose when each of them can find a plain answer to their own question without a call.

Proof decides it. Buyers want to see a running site of a similar size, the savings stated in the units they already track, and who maintains the equipment after installation. A startup with one named pilot and an honest account of what it measured beats a larger claim with no site behind it.

Many orders also arrive through someone else: an energy consultant, an EPC contractor, a green building consultant or a corporate sustainability team that is scouting vendors. Being on their list matters as much as being found on Google.

The problem

What usually goes wrong for ClimateTech startups.

What owners tell us on the first call, in their words.

  • “Our pilot is good but we have only one reference”

    Buyers ask for a second site in the same industry before they will sign, and the founder spends the quarter chasing a reference that does not exist yet.

  • “We sell to sustainability heads who have no budget”

    The person who loves the idea cannot sign. The person who can sign has never heard of us.

  • “Our website explains the technology, not the saving”

    A plant head searching for ways to cut diesel use or boiler losses finds a page about our platform and leaves.

  • “Every enquiry wants a custom quote”

    Without a short sizing form, each lead needs a long call just to learn the load, the location and the current cost.

  • “Investors ask for pipeline and we have a list of conversations”

    Warm chats are scattered over WhatsApp and email, so nobody can say how many are real buyers.

  • “Subsidy and policy talk confuses buyers”

    Some buyers think a scheme will pay for everything and some think it is too much paperwork, and our calls are spent clearing both up.

What we do

What we do for ClimateTech startups.

Everything included for ClimateTech startups.

  1. A page for each buyer and each problem

    Separate pages for a plant head cutting boiler fuel, a hotel group tracking water, a campus moving to solar plus storage, and a supplier preparing for a customer's carbon questionnaire.

  2. A pilot write-up in plain numbers

    A two-page note on one site: what was measured, how, over what period, and what the plant did with the result. Names are used only with written permission.

  3. A sizing and enquiry form

    A short form that captures location, load or volume, current cost and who else decides, so the first call starts from facts.

  4. A consultant and EPC introduction pack

    A short document for energy auditors, green building consultants and EPC firms that says where your product fits in their projects and how they are paid or credited.

  5. A pipeline sheet investors can read

    Every conversation recorded by buyer, site, stage and next step, so the founder can show how many are pilots, quotes and orders.

  6. Plain-words answers on policy and incentives

    Pages and call notes that explain what a scheme may cover, with a line telling buyers to confirm eligibility with their own adviser or the agency.

How the result is measured

  • Enquiries by buyer type and industry
  • Sizing forms completed
  • Site visits and pilots started
  • Pilots that became orders
  • Consultant and EPC introductions that led to a proposal
  • Enquiries that name a deadline, such as an audit or a loan condition

Recorded as a baseline before work starts, so every later report has an honest comparison.

Every service, written for ClimateTech startups

Each has its own page: what it involves for ClimateTech startups, what you get, and what it is measured on.

Worth a page and a campaign of their own

Pilot-to-order conversion · Savings stated in the buyer's own units · Pages by industry and by problem · Energy consultant and EPC partnerships · Supplier-audit and export-customer triggers · ESG and BRSR-linked buyer questions · Reference sites and site visits · Financing and payback conversations · Investor-ready pipeline records

Priority campaigns

Campaigns for what ClimateTech startups most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • Supplier-audit campaign

    LinkedIn and email outreach to sustainability and purchase heads at mid-sized exporters who are being asked for emissions data by overseas customers, with a short explainer on what they need to collect.

  • Industry-cluster pilot campaign

    A focused push at one cluster, such as dyeing units, cold stores or hotels in one city, with the first pilot used as the reference in every message.

  • Energy consultant partner campaign

    Outreach to energy auditors and ESG consultants with a sample deliverable they can drop into a client report.

  • Search campaign for cost-saving problems

    Google Ads and pages for searches such as reduce diesel generator cost or effluent treatment for small units, written around the problem and not the technology.

  • Event and association follow-up

    Preparation and follow-up for industry association meets and clean energy expos, so each business card becomes a logged conversation with a next step.

Beyond search

Where we reach buyers of ClimateTech startups, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • Energy auditors and ESG consultants

    A list of energy auditors and ESG consultants working in your target industries, with a sample deliverable that fits inside their reports.

  • Industry associations and clusters

    A talk and a one-page note for the association of dyers, cold storage owners, hoteliers or foundries nearest your pilot, ending in an offer to visit the site.

  • EPC contractors and green building consultants

    An introduction for the firms that draw up the plant or building specification where your product could be named.

  • Corporate sustainability and procurement teams

    Research into which large buyers run a supplier emissions or sourcing programme, and who in the company runs it.

  • Lenders and green finance desks

    A one-page product summary a bank relationship manager can read and hand to a borrower asking about green finance.

Who it is for

This is written for these ClimateTech startups.

  • Energy efficiency and monitoring technology startups
  • Carbon accounting and ESG reporting software companies
  • Solar, battery storage and rooftop energy technology startups
  • Waste-to-value, recycling and circular economy startups
  • Water recycling and effluent treatment technology startups
  • EV charging and electric fleet startups
  • Green hydrogen and biofuel technology companies
  • Agri-climate startups working on soil, residue and cold chain

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

How the work runs for ClimateTech startups

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Find the buyer with a deadline

    We learn what you sell, what the pilots measured and which buyers have a deadline.

  2. 2

    Fix the proof

    Write the pilot up in plain numbers and agree what can be named and what cannot.

  3. 3

    Write one page per plant problem

    A page for each buyer and each problem, plus the sizing form and the consultant pack.

  4. 4

    Reach the buyers

    Outreach, search ads and partner introductions aimed at the people who hold a deadline or a specification.

  5. 5

    Follow every conversation

    One pipeline record, with a next step and an owner for each site, so you can see which pilots are stuck and why.

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions ClimateTech startups ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can you write about our carbon or savings numbers?
Only numbers you can show from a site, with the period and method stated. We do not invent or round up figures, and we do not add claims about certification you do not hold.
Should a ClimateTech startup run ads?
For problems your buyers already search for, such as diesel cost or effluent treatment, yes. For a new category that your buyers do not yet search for, direct outreach and partners are a better use of money than ads.
Can you help us explain subsidies and incentives?
In general terms, yes. Schemes differ by state and agency and change, so every page tells the buyer to check eligibility with their own adviser or the agency before relying on it.
We have one pilot. Is that enough to start?
It is enough to start, if it is written up honestly. A second reference is easiest to win from the same cluster, so the first campaign is aimed at the pilot's neighbours.
Do you help with investor decks?
We help with the pipeline and traction records and the buyer story inside it. Fundraising advice and valuation are for your own advisers.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and we tell you which applies to you after we have spoken. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.

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